According to business circles, export story is always a difficult problem and many Vietnamese food enterprises in general and confectionery enterprises in particular are still cautious because of strict import quality criteria of many countries.
However, overcoming these strict standards, many Vietnamese confectionery brands have been exporting to demanding markets. For example, Bibica brand of Bibica Joint Stock Company. In a recent sharing at the 2024 General Meeting of Shareholders of PAN Group Joint Stock Company, Mr. Nguyen Quoc Hoang, General Director of Bibica Joint Stock Company (a brand belonging to PAN) - said that exporting confectionery is a highlight of this enterprise in 2023 when it increases by 40%.
Accordingly, this enterprise has exported confectionery combined with agricultural products such as cashews, durian and coconut... to demanding markets such as the US, Japan and Korea. This enterprise has even just passed Walmart inspection in China and is about to have its first order in this market.
In addition to Bibiba, many other Vietnamese brands such as Kinh Do, Pham Nguyen, Bao Ngoc, Marou chocolate or Alluvia Chocolatier (of Xuan Ron Cho Gao Cocoa Co., Ltd.) ... have also been bringing products to conquer foreign markets. In particular, Marou chocolate is currently present in more than 20 countries around the world, notably the US, France, Germany, Japan, England, Korea and Hong Kong (China).
As for Alluvia Chocolatier, sharing with a reporter from Industry and Trade Newspaper, Ms. Nguyen Ngoc Diep - Director of Xuan Ron Cho Gao Cocoa Co., Ltd. - chocolate manufacturer of this brand said: Alluvia Chocolatier's products are currently not only sold domestically but attracts many international markets such as Japan, Korea, and Europe. Among them, Korea and Japan are two markets that "favor" the enterprise's chocolate products with an average export output of 2 containers/year.
To do so, according to Ms. Diep, the company has combined cocoa with coconut from Ben Tre, Phu Quoc pepper, Cao Bang ginger... and most recently coconut nectar from Tra Vinh to create flavored chocolate, specifically, arousing consumers' curiosity. In upcoming plan, the company plans to expand to Europe because this is a quite potential market.
According to experts, Vietnam has currently signed and implemented many FTAs (Free Trade Agreements) with major partners such as ASEAN, EU, US, Japan, Korea... This helps reduce trade barriers, tariffs and create favorable conditions for import and export of goods. According to Ministry of Industry and Trade, FTA helps reduce import taxes on Vietnamese confectionery products by 85-90%. This is a great opportunity for Vietnamese confectionery enterprises to expand their market and increase competition.
Therefore, in the upcoming direction, many enterprises said they will focus on developing products to meet consumer needs and also to take advantage of these FTAs. Specifically, Bibica informed that it will develop product lines for entertainment, gifts and packaged breakfast and snack products with short shelf life that are in good demand when consumption trends change. Especially products for diabetics, developing nutritional cake products combining Vietnamese agricultural products, meeting many health requirements.

L. Giang
Source: Vitic/ congthuong.vn