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Vietnam tea market update: exports reached 121.000 tonnes in 2023 

 Friday, February 9,2024

AsemconnectVietnam - In 2023, Vietnam's tea exports reached 121.000 tonnes, valued at 211 million USD, down 17% and 11% respectively over the same period last year. This is the latest data from Vietnam Customs. Accordingly, 2023 is the year with the lowest export output in 7 years.

The average export price of tea last year reached 1.737 USD per ton, an increase of more than 7% compared to 2022, but this price is only 67% of the average export price of tea in the world. The global average export price of tea in 2023 will reach 2.600 USD per ton.
According to the Department of Agricultural Product Processing Quality and Market Development (Ministry of Agriculture and Rural Development), the reason why Vietnam's tea exports have dropped sharply is due to weak world demand and increasing import regulations. more stringent in major markets. Besides, Vietnam's exported tea is mostly in raw form with low processing content.
In 2023, tea exports to main markets such as Pakistan, Taiwan and Russia will all decrease. Pakistan's foreign currency shortage makes many importers unable to buy foreign currency to pay export companies.
In addition, the world's tea consumption demand has changed, shifting from regular tea products to deeply processed and specialty tea products. This makes it difficult for Vietnamese goods to invest in deep processing and rarely research new products.
Currently, green tea products still account for 94% of Vietnam's total tea export volume. This is the lowest level tea product, mainly using the traditional drying method, without going through deep processing. Meanwhile, high-end tea products such as black tea, marinated flowers, oolong... only account for 6% of the total volume of tea exported.
According to the Ministry of Agriculture and Rural Development, the whole country has 120.000 hectares of tea growing area, 257 industrial-scale tea processing enterprises, with a total designed capacity of 5.200 tons of fresh buds a day. Some businesses have invested in modern processing technology lines, but the amount of investment is not much.
Currently, tea production by farmer households accounts for nearly 65% of the area, with a scale of about 0,2 hectares per household; The situation of collecting raw materials through many levels increases the price of input materials, prolongs storage time, reduces the quality of raw materials, and increases investment costs.
To boost exports to major markets in the world, Vietnam's tea industry must promote tea production in a safe direction; Encourage tea production enterprises to apply high technology, focusing on rapidly increasing the proportion of high-value products and new products.
Businesses need also Invest in deep processing of products such as oolong tea, fermented tea, black tea, white tea, fragrant tea from flowers... Localities need to promote tea production in a safe direction; Encourage people to produce tea using high technology, biology, and organic agricultural production; Support production links associated with product processing and consumption.
Enjoying tea on Moc Chau Plateau
Moc Chau Plateau, in the northwestern province of Son La, sits at an altitude of over 1,000 metres above sea level, and is blessed by a cool climate throughout the year. It captivates visitors not only with its pristine white mustard fields and vibrant wild sunflowers, but also with lush green tea hills stretching into the distance.
Moc Chau Plateau is renowned for its vast expanse of green tea hills. Tea cultivation is not only a major agricultural endeavour, but has also become an attractive tourism product for visitors. Visitors to the tea hills in the morning can immerse themselves in the fragrant aroma of tea carried by the breeze and mixing with the scent of the surrounding grasslands.
A new day begins on the plateau for tea pickers. The freshest buds are carefully handpicked by experienced and dedicated workers.
Fresh tea leaves, after being harvested, pass through various stages, such as withering, drying, cold fermentation, roasting, and packaging. Tea cultivation provides incomes and stable employment for thousands of ethnic people in the region.
According to local tea artisans, to brew a delicious pot of tea, one must pay attention to some steps.
3 Most Popular Tea Varieties in Vietnam
Green tea - Trà xanh

Green tea must always be the first to be mentioned whenever one talks about Vietnamese tea. From the middle of the 20th century, green tea has been planted extensively throughout the North and the Middle of Vietnam, gradually becoming a symbol of Vietnamese’ everyday life, of the peaceful countryside regions.
Green tea is very amiable to Vietnam’ soil and climate, as it can be found widely in not only plain but also highland areas, sometimes right in the family backyard’s gardens. With the higher trunk and larger in size of leaves in comparison with other tea plants, green tea can be enjoyed fresh and there is no need to wilt or oxidize; people can enjoy it right after picking the leaves from the tree. Steeping and boiling the tea leaves in hot water, after fifteen minutes, your green tea is ready to be served.
Vietnam has been always an agricultural country, since people in rural area earn a living mainly from farming. It is the keeping-cool characteristic that makes green tea a perfect beverage for hot summer days in the tropical land. Besides blowing out the heat from the inside, green tea also helps improving the body’s resistance to infection.
Unsurprisingly, green tea has been considered an indispensable part of Vietnamese farmers’ ordinary life. Easy in preparing and serving, green tea is drunk everywhere; during the time break of farming day under the shade of trees, or on a patio after long hard-working hours. The image of people gathering around in the small stall near the village gate, chatting merrily while drinking green tea served in porcelain bowls is a typical picture describing the lifestyle of countryside Vietnamese.
At times, Vietnamese also drink “nước vối” (made from a plant in Northern Vietnam) as a substitute for green tea. After being incubated in straw-covered basket and hard dried under the heat in open air, desiccated buds and leaves of “voi” tree will be served in the same way as green tea leaves.
Nowadays, acknowledging about Vietnamese ardor for green tea and its positive affects on health, some shrewd producers have convert this folk beverage into canned drink, bringing green tea closer to urban citizens as well as foreigners.
Plain Black tea - Trà Mạn
It takes time and effort to have a thorough perception of Vietnam’s Trà Mạn- plain dried tea leaves with no additives: how to make “trà mạn” from fresh tea leaves, how to have a qualified cup of “trà mạn”?
Different from the green tea mentioned above, the variety of tea used for making Trà mạn is planted into bush with nearly one meter height at full mature, in the lowland or complex terrain areas like Thai Nguyen, Tuyen Quang, Phu Tho; or highland regions in Lam Dong, Gia Lai, Kon Tum.
Fresh tea buds and leaves after being carefully picked will be dried naturally before wilting. Then people will roast the buds and leaves in a pan with fixed level of temperature until the buds begin to curl up and desiccated. The green color now turns into black. Simple as it may sound, it is actually a very complicated process that depends much on the workers’ skills to achieve the requirements of quality. The buds should be in its original shape, no scrap is allowed and the fragrance has to be kept long lasting.
Trà mạn can also be made from Shan tea- Tra Shan or Tra Tuyet. Shan tea is a preciously distinctive tea plant that only inhabits in remote provinces of far North Vietnam, especially in Ha Giang. Those ancient wild tea plants have been known to reach heights of nearly 15 meters and boast diameters of two meters. People have to climb up the tea tree to pick the buds, and it is said that in earlier times, trained monkeys were used to collect tea leave from inaccessible places. Shan tea’s buds and young leaves are covered in a thin layer of snowy hair, which creates the name “Trà Shan Tuyet”- or Snowy Shan Tea. Being cultivated organically and harvested naturally, Shan tea is sold at the high price for its superb characteristics.
Not so common and popular like green tea, “Trà mạn” is served sophisticatedly with specific skills of tea artisans, with a proper teapot as each kind of ceramics can bring about a whole new flavor for the tea water, and especially, with a serenely pure mind.
Scented tea- Trà ướp hương
Like many other tea producing regions, Vietnamese have discovered an exceptional method to make “trà mạn” more aromatic: mix it with flower and herb! If internationally acclaimed Earl Grey or Chai have made their name known, Vietnam scented tea is very simple and yet unique, combining the flavour of mostly earthy and native plant.
The odorous scent of flowers twisting harmoniously with the sweetly bitter taste of tea creates a unique in flavor, texture, and color cup of scented tea or “Trà hương”. Each kind of “trà mạn” will be matched with a particular type of flower: tea leaves with chrysanthemum, tea buds with Sói flower, and exceptionally, the favorite quality “trà mạn” with jasmine and lotus.
Lotus fragrant tea- “trà sen”- can be regarded as a typical feat of Vietnamese tea’s culture. Making “trà sen” is not only time-consuming but also elaborate, and “tra sen” itself contains the graciousness, respect and philosophy beliefs of Vietnamese.
“Trà mạn” used to make “trà sen” cannot be completely desiccated after roasting. The tea buds and leaves will be kept in earthen jar, covered with banana leaves and stored in nearly two years to make the taste less bitter and increase the fragrant-absorbed ability of the tea leaves. In order to have one kilogram of “trà sen”, 800-1000 lotus flowers, which are picked before dawn are needed. Tea is mixed five to six consecutive times until all the tea leaves are thoroughly soaked up with the purely clean scent of lotus.
Source: Vitic


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