AsemconnectVietnam - Masan Consumer (HOSE: MCH) continues to strengthen its senior leadership team to develop a successor leadership team and enhance organizational capacity for the next growth phase. This move comes as the company maintains growth on schedule while expanding into new growth drivers such as Retail Supreme, premiumization, product innovation, and international business.

Strengthening the Leadership Team to Meet the Needs of a New Growth Phase
After years of building a growth foundation, Masan Consumer is entering a new growth phase with a larger scale, faster pace, and increasingly demanding operational requirements. Along with expanding its product portfolio, strengthening its market presence, and improving operational efficiency, the company continues to strengthen its leadership team to build a sufficiently strong organizational capacity to lead the next growth cycle.
This is also the direction Masan Consumer will pursue throughout 2026. Following the appointment of Ms. Truong Nguyen Kim Phuong as Deputy General Director at the beginning of the year, the company continues to strengthen its Executive Board with the appointment of Mr. Tran Tuan Cuong as Deputy General Director – Sales and Mr. Huynh Viet Thang as Deputy General Director – Operations and Chief Financial Officer (CFO/COO).
This series of appointments reflects Masan Consumer's long-term strategy of developing a successor leadership team, while simultaneously enhancing management and execution capabilities to meet the development requirements of the new phase.
In his role as Deputy General Director – Sales, Mr. Tran Tuan Cuong will be responsible for driving growth across domestic and international sales channels, while also leading new growth drivers such as Retail Supreme, e-commerce, the MT channel, and other sales models. He will also be responsible for new product launch strategies, market expansion, and coordination with units across the ecosystem to bring innovative initiatives to consumers faster, thereby meeting the company's strong growth goals domestically and internationally.
Meanwhile, in his role as Deputy General Director – Operations and Chief Financial Officer (CFO/COO), Mr. Huynh Viet Thang will focus on standardizing the operating system according to high-performance standards, improving operational efficiency across the enterprise, and building organizational capacity that is flexible enough to adapt to new business opportunities. At the same time, he will continue to lead financial operations, optimize resource allocation, and improve capital efficiency, contributing to the realization of growth and business efficiency targets for the 2026-2030 period. In addition, Mr. Doan Quoc Hung has been assigned to oversee the integration of digital transformation in the supply chain.
The restructuring and reassignment of the leadership team helps Masan Consumer perfect its strategic capabilities: business growth, high-performance operations, and digital transformation of the supply chain – crucial foundations for the company to realize its development strategy in the new phase.
Business results strengthen the foundation for the next growth phase.
The restructuring of the leadership team takes place in the context of Masan Consumer continuing to maintain its growth momentum as planned, while expanding many new growth drivers. In the first five months of 2026, revenue reached VND12,732 billion, an increase of 12.9% compared to the same period, within the target growth range of 11-15% for the whole year. Although May's growth rate was slower than the strong growth in April, the cumulative results still show that the company is on track after recording a 16.6% growth in the first four months of the year.
Notably, Masan Consumer's growth is increasingly driven by multiple factors rather than relying on a few key product categories. Retail Supreme continues to play a supporting role in growth by expanding coverage and improving distribution quality, enabling brands to reach consumers faster and enhancing the effectiveness of new product launches.
On that foundation, the premiumization strategy continues to be led by CHIN-SU and Omachi; the Home & Personal Care category grew by over 30% with the expansion of Chanté and Homey; while international business maintained positive growth momentum in key markets. These drivers are helping Masan Consumer gradually build a more balanced growth structure and expand its long-term growth potential.
The continued development of a successor leadership team and the strengthening of the management structure demonstrate that Masan Consumer is not only investing in new growth drivers but also proactively enhancing its execution capabilities. When a growth strategy is supported by an increasingly refined governance and operational foundation, the company has a stronger basis for translating growth drivers into sustainable business results, while simultaneously consolidating its long-term growth prospects.
Source: VITIC/Bao Tai chinh – Dau tu