AsemconnectVietnam - Masan Group Joint Stock Company (MSN - HOSE) continues to plan for growth in both revenue and profit in 2026, while reducing financial costs and ownership stakes in non-core business segments, aiming to simplify the group structure and build a focused consumer and retail platform.

Masan announced the documents for its 2026 Annual General Meeting of Shareholders, scheduled to be held on April 24th in Ho Chi Minh City.
In 2026, Masan plans to achieve net revenue of VND93,500 to VND98,000 billion, corresponding to a growth rate of 15% to 20%; and projected net profit after tax (NPAT – Pre-MI) is expected to range from VND7,250 billion to VND7,900 billion, representing growth of 7% to 17% year-on-year.
Regarding its direction for 2026, Masan stated that it will continue to strengthen its balance sheet, reduce financial costs and ownership stakes in non-core business segments, simplify the group structure, and build a focused consumer and retail platform; comprehensively digitize its operational chain and expand its Membership platform to maximize synergistic power within Masan's entire ecosystem.
Developing a Digital 4P platform (Place, Product, Marketing, Price) to address the core bottleneck in traditional retail deployment, where decisions are often made manually, fragmented, and lacking timeliness, limiting real-time visibility, localization, coordination, and flexible pricing responses across all 4Ps + 1P (Place, Product, Marketing, Price, and People). This platform shifts execution to a closed, data-driven system, with WinCommerce as the first large-scale pilot model: Location deployment through location assessment to improve selection, product deployment through flexible product catalogs by store location, and marketing through automated restocking to standardize deployment and enhance product availability, with continuous measurement and feedback to gradually refine the model.
At WinCommerce, the unit aims for a 15% to 21% year-on-year revenue increase, while raising the target NPAT profit margin to 1.8%-3% in 2026. This includes opening 1,000 to 1,500 new stores; boosting operational efficiency through rapid network expansion; and maintaining FLF growth in both mini-supermarket and supermarket models.
At Masan Consumer, the target is an 11% to 15% increase in net revenue in 2026. Specifically, revenue from the spice segment is expected to grow by 11% to 13%; the convenience food segment is expected to maintain a growth rate of 11% to 16%; and the premium segment continues to be the main driver of overall portfolio growth, thanks to the accelerating trend towards premiumization. The international business segment is expected to continue strong growth of 14% to 16%, focusing on key markets such as the US, Southeast Asia, Japan, and the European Union, with a portfolio of spices, convenience foods, and instant coffee; the continued development of Retail Supreme is expected to contribute approximately 30% to 40% of the overall growth compared to the same period last year…
For Masan MeatLife, the revenue growth target is 9% to 14%. Specifically, the average value of pork is expected to improve by 3% to 5% to approximately VND9.8 million through the introduction of value-added products that meet consumer convenience needs, increasing the contribution of the B2C channel and optimizing the value of by-products; continued development of the high-margin processed meat business segment, aiming for a contribution of approximately 50% or more to revenue in the long term; This will further promote collaborative efforts with WinCommerce, especially increasing the market share of processed meat within WinCommerce's system.
For Phuc Long Heritage, the unit aims for revenue growth of 22% to 32%. Specifically, it will continue to focus on increasing the proportion of revenue contributed by the food segment, aiming for approximately 11% of total revenue; focusing on market growth in Hanoi, accelerating the expansion of its store network with 40-50 new stores, increasing average daily revenue, and improving the payback period of new stores.
For Masan High-Tech Materials, the target is a revenue increase of 115% to 173%. This will focus on optimizing costs through the “Fit for Future” program, aiming to eliminate inefficiencies and improve the operational efficiency of the factory; Continuing efforts to reduce debt on the balance sheet, including seeking strategic capital partners, while planning to transfer listing to the HOSE exchange to increase financial space and expand strategic options; implementing procedures for obtaining exploration and exploitation licenses in potential areas to extend the mine's lifespan and maximize the economic value of the Nui Phao project.
Masan High-Tech Materials' business plan is based on the assumption of low average prices, but APT (Ammonium Paratungstate) prices have reached record highs of US$1,600-US$1,900/mtu by the end of February 2026.
Masan added that if APT prices remain at their current level throughout the remainder of 2026, Masan High-Tech Materials expects to achieve outstanding financial results.
Furthermore, at the upcoming General Meeting, Masan will also present to shareholders a plan to issue shares under an employee stock option program (ESOP) with a maximum ratio of 1% of the total outstanding shares, equivalent to a maximum of 14,459,154 shares at a price of VND10,000 per share. The issuance is expected to take place in 2026 or the first four months of 2027, and the shares will be restricted from transfer for one year from the date the issuance ends.
The purpose of this ESOP share issuance is to motivate employees to excel in their work and remain committed to Masan and its subsidiaries.
Masan also has a proposal to list the publicly issued bonds of the Company, issued in 2026 and before the 2027 Annual General Meeting, on the Vietnam Stock Exchange and/or a subsidiary of the Vietnam Stock Exchange in accordance with current regulations.
N.Nga
Source: VITIC/Tinnhanhchungkhoan