Dien May Xanh (DMX) commits to maintaining a minimum cash dividend payout ratio of 50% of profits after IPO
Wednesday, March 25,2026
AsemconnectVietnam - Dien May Xanh Investment Joint Stock Company (DMX) has just announced a dividend payout plan with a maximum total of VND 3,200 billion immediately after its IPO and listing, while committing to maintaining a minimum cash dividend payout ratio of 50% of profits.
Along with a generous dividend payout policy, Dien May Xanh has planned for double-digit business growth. Specifically, in its 5-year vision (2026 - 2030), DMX projects revenue to reach VND182,000 billion, equivalent to a compound annual growth rate of 11%.
Notably, thanks to the contribution of service segments (finance, after-sales) with superior profit margins, net profit is projected to grow at a rate of 16% per year, aiming to double profits to VND13,000 billion by 2030.
At the same time, DMX has established 5 growth pillars with 4 new pillars, focusing on operational depth instead of relying on massive store expansion.
Pillar 1 - Growth by Quality: With a network of over 3,000 sales points covering the market, DMX focuses on optimizing revenue and profit at each existing store through upgrading customer experience, promoting strategic product lines, perfecting performance-based compensation policies, and applying technology to optimize operating costs.
Pillar 2 - Financial Services Ecosystem (new): DMX is shifting from selling products to selling financial solutions. By offering 0% interest installment plans, zero down payment, and installment periods of up to 12 months, the business solves the affordability problem for users. Simultaneously, the network of stores acts as payment collection points (electricity, water, banking transactions, etc.), creating a huge customer base and a stable source of commissions.
Pillar 3 - Commercialization of DMX Technician Services (new): Transforming DMX Technician's team of over 8,000 employees into a unit providing full-lifecycle installation, maintenance, and repair services for the entire market.
Pillar 4 - Super App (new): Upgrading the customer service application with 18 million members into a "super app" integrating shopping, financial services, and after-sales service with a diverse range of products.
Pillar 5 - Billion-Dollar Driving Force from EraBlue (new): The joint venture in the 300 million-person Indonesian market is recording very positive results. With its advantage of super-fast delivery and installation, EraBlue has begun generating profits and aims to expand to 1,000 stores, promising to become a "second Dien May Xanh" in the long term.
It is known that DMX is one of three specialized business branches of its parent company - Mobile World Group (MWG - HOSE), positioned as a retail ecosystem for mobile phones and electronics, including core retail chains (Mobile World, Dien May Xanh, TopZone) and new growth pillars: DMX Technician services and the EraBlue joint venture in Indonesia.
According to plan, DMX will IPO this year. Independent listing is an opportunity to disclose a complete financial picture, thereby giving the market a better basis for accurately valuing DMX's value, scale, and superior profit margin.
N.Nga
Source: VITIC/Tinnhanhchungkhoan
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