AsemconnectVietnam - Vietnam’s fruit and vegetable industry has entered 2026 with a remarkably positive outlook. According to data from Vietnam Customs, export turnover for fruits and vegetables in January 2026 reached over $644 million, a staggering 72.9% increase compared to the same period in 2025.

In terms of market structure, China continues to be the largest partner for Vietnamese produce. Specifically, in January 2026, export turnover to this market reached nearly $376 million, up 117.6% year-on-year, accounting for 58.31% of the industry's total export value. Key export items include durian, bananas, dragon fruit, mangoes, and coconuts.
Following China, the United States ranked as the second-largest market, with a turnover of approximately $48.54 million, up 56.1% compared to January 2025. Exports to the US primarily consist of processed fruit and vegetable products and specialty fruits such as pomelo and coconut. This result reflects a growing trend in the export structure toward high-value-added products.
In the EU market, processed vegetables and fruit juices continue to hold a dominant position. Although growth was not as explosive as in the Chinese market, exports to the EU maintained a stable upward trend. This demonstrates the ability of Vietnamese enterprises to adapt and upgrade their quality standards to meet stringent international requirements.
Vietnamese durian prices rise after Tet
Collection hubs across Vietnam's Mekong Delta resumed operations on February 23 following the Tet break, with farm-gate durian prices increasing.
Market data indicates that Monthong, the main export variety, is trading at VND147,000 (US$5.62) to VND155,000 (US$5.93) per kilo for Grade A fruit, approximately double the level recorded during the same period last year. Grade B Monthong is priced at VND126,000 (US$4.82) to VND127,000 (US$4.86) per kilo. Ri 6 is trading at VND80,000 (US$3.06) to VND87,000 (US$3.33) per kilo for Grade A and around VND70,000 (US$2.68) for Grade B.
Industry sources attribute the increase to seasonal supply patterns and export demand. Ha Nguyen Anh Thanh said prices typically rise after the Lunar New Year, as Vietnam is often the only major supplier during this period. He noted that evolving tariff and tax transparency requirements have added costs, contributing to higher price quotations.
Dang Phuc Nguyen said demand in China, Vietnam's largest durian export market, usually increases in early January, particularly around the full moon of the first lunar month and other early-year festivals.
Vietnam is currently in its off-season for durian production, resulting in lower volumes. Thailand and Malaysia have limited export supply during this period, supporting Vietnam's market position.
Earlier technical issues linked to cadmium residues and "Auramine O" dye contamination have largely been addressed, helping stabilise exports.
From March onward, Vietnam is expected to enter its peak harvest, increasing supply and placing downward pressure on prices.
Fruit Logistica 2026
Ten Vietnamese enterprises are showcasing fruit and vegetable products at Fruit Logistica 2026, the world’s largest trade fair for fresh produce, currently taking place at the Messe Berlin, one of Germany's largest exhibition centres.
The participation is part of the annual National Trade Promotion Programme coordinated by the Vietnam Fruit and Vegetable Association (Vinafruit), aimed at supporting domestic enterprises in accessing international markets and enhance brand visibility of Vietnamese fruit products abroad. The fair, running from February 4–6, has attracted 2,600 exhibitors from 90 countries and territories.
Vietnamese enterprises are focusing on consolidating existing export markets while seeking new partners and expanding their presence in Europe at this year’s edition, Nguyen Thanh Binh, Chairman of the Vinafruit, told the Vietnam News Agency correspondents in Germany.
Aid for agricultural insurance premiums proposed to rise
The Ministry of Finance has proposed increasing support for agricultural insurance premiums and expanding eligible beneficiaries in a move aimed at encouraging greater participation by farmers and agricultural organisations.
The proposal is included in a draft decree amending and supplementing Decree No. 58/2018/ND-CP on agricultural insurance.
Specifically, the draft decree proposes raising the maximum insurance premium subsidy for farmers from poor households from the current 90% to 95%.
For farmers not classified as poor or near-poor households, support would increase from 20% to 50%.
For agricultural production organisations, the proposed subsidy is 30%, representing a 10 percentage points increase compared with the current rate.
According to the ministry, although agricultural insurance policies have been piloted since 2011, the sector remains new and high risk, creating multiple challenges in implementation.
T.Huong
Source: Vitic/VNA