AsemconnectVietnam - Masan Consumer Corporation (Masan Consumer, ticker MCH) will have its last trading session on UPCoM on December 17th and will transfer to the HOSE on December 25th, 2025.

After being approved for listing on the Ho Chi Minh City Stock Exchange (HOSE), Masan Consumer also announced that its shares will have their first trading session on HOSE on December 25th, 2025. The reference price on the first trading day will be the average reference price of the last 30 trading sessions before delisting from UPCoM.
In addition, Masan Consumer shares will also have their last trading session on UPCoM on December 17th, 2025 to complete the transfer to HOSE.
Besides the plan to switch exchanges, Masan Consumer has just approved a plan to increase capital by using treasury shares to distribute to existing shareholders and issuing shares to increase capital from equity.
Specifically, the plan involves distributing shares to existing shareholders at a ratio of 10,000:103, meaning shareholders owning 10,000 shares will receive an additional 103 new shares. This will be implemented in 2026, resulting in the issuance of over 10.88 million additional shares. The plan also includes issuing shares to increase capital from equity at a ratio of 10,000:2,147 shares, meaning shareholders owning 10,000 shares will receive an additional 2,147 new shares. This is also expected to be implemented in 2026, and the estimated total issuance will be over 226.87 million additional shares.
Reportedly, prior to its listing on the HOSE, Masan Consumer's management held a roadshow to share the potential of the new listing. Currently, Masan Consumer has five strong brands (Chin Su, Nam Ngu, Omachi, Kokomi, Wake-Up 247), each achieving revenue exceeding $100 million USD per year and contributing approximately 70% of net revenue growth. The company aims to build 16 brands with revenue exceeding USD100 million by 2030, with a portion targeting the international market. Currently, the company holds 8% of the domestic market revenue (worth USD15.7 billion). It is estimated that by 2030, the market size will reach USD23.4 billion, and Masan Consumer will be able to increase its market share to 10-20% through expansion into fast-growing product categories.
In the coming period, Masan Consumer focuses on three strategies: firstly, expanding into international markets, aiming for 15-20% of its revenue from overseas markets by 2027; secondly, promoting digital transformation through the Consumer Tech model and the Digital 4P model to track product journeys in real time, optimize sales using AI, and shorten logistics; and especially, a premiumization strategy – a long-term growth driver, targeting the increasingly sophisticated needs of Vietnamese consumers.
Mr. Danny Le, Chairman of Masan Consumer, is confident that Masan Consumer is entering a new growth cycle thanks to its premiumization strategy, expansion into the complete meal segment, and the Go Global strategy, with the expectation that international revenue will increase from the current 5% to 15-20% within the next five years.
Masan Consumer not only pursues a sustainable growth model based on product innovation, premiumization of product lines, and expansion into international markets, but also affirms its commitment to shareholders through a consistent dividend policy. Between 2018 and 2024, the company distributed approximately US$1.5 billion in cash to shareholders and plans to maintain a payout ratio of 50-80% of annual profits to shareholders.
N.Nga
Source: VITIC/Tinnhanhchungkhoan