AsemconnectVietnam - On the afternoon of December 4, Masan Consumer Corporation (Masan Consumer, code MCH) officially announced its listing roadmap on HOSE, a step affirming its commitment to raising transparency standards, standardizing governance and unlocking long-term value for shareholders.

This is also the time for Masan Consumer to more clearly share its growth story revolving around strategic pillars, reflecting the journey of serving consumers and creating sustainable value. According to the announcement plan, MCH shares will complete listing on HOSE in December 2025.
In fact, over nearly three decades, Masan Consumer has built a leading brand ecosystem covering about 80% of the FMCG category in Vietnam, with nearly 98% household coverage (according to Kantar 2024 report). The company's product range covers everything from family meals to daily consumption needs.
For example, in the seasoning industry, Masan Consumer holds the Top 1 market share in fish sauce, chili sauce and soy sauce, thanks to the brand strength of CHIN-SU and Nam Ngu - "national brands" associated with more than 72 billion meals each year.
In the convenience food industry, Omachi holds the Top 2 market share, Kokomi is currently one of Masan Consumer's popular brands with strong coverage in rural areas. In the nutrition sector, B'fast helps MCH expand its presence into healthy snack products, a high-margin and fast-growing sector.
In both rural and urban areas, Masan Consumer has a loyal customer base, ready to experience new products, helping to increase sales in many different categories and consolidate its leading brand position.
In the beverage segment, Vinacafé Bien Hoa holds the Top 2 market share in instant coffee, while Wake-Up 247 is a prominent domestic brand, holding the No. 1 position in the coffee-flavored energy drink segment, a rapidly growing sector in Vietnam. From that foundation, MCH continues to expand its beverage portfolio to serve the dynamic out-of-home consumer needs.
Notably, each of Masan Consumer's key products only takes an average of about 2 years to reach the Top 3 market share, significantly faster than the industry standard. This strength comes from the "Fewer - Bigger - Faster" strategy, focusing resources on key brands, while taking advantage of a nationwide distribution system with more than 345,000 traditional distribution channels and 8,500 modern distribution channels.
Not only expanding domestically, Masan Consumer also brings Vietnamese flavors to the world with products present in 26 countries, from the US, Japan, Korea to Australia. This process strengthens the company's position as a representative of Vietnamese consumers in the global market, demonstrating its competitiveness and production quality that meets international standards.
Mr. Truong Cong Thang, General Director, shared that starting with the first official introduction of the brand logo of the stock code MCH (Masan Consumer Holdings) to the Vietnamese market. In which, the logo has an upward curve, symbolizing upward growth, and at the same time has a global meaning, expressing the aspiration to "go out of Vietnam" and "go around the world".
Currently, Masan Consumer's four main product lines include spices (all related to cooking); convenience foods (non-fresh food items that can be used for a long time); bottled beverages (energy drinks, tea and mineral water); and cosmetics (household cleaning and health/personal care products).
“Masan Consumer is the only company among the 16 largest FMCG companies in Southeast Asia that meets all these strict screening criteria, especially the net profit margin criterion of over 20%,” Masan Consumer’s leader shared.
Regarding dividends, in the period from 2018 to 2024, MCH has paid a total of USD1.5 billion and believes that it can share from 50% to 80% of its annual profits as dividends to all shareholders.
N.Nga
Source: VITIC/Tinnhanhchungkhoan