AsemconnectVietnam - Sharing with analysts and media recently, Mr. Lucas Ignatius Loh Jen Yuh, General Director of Nam Long Group Investment Joint Stock Company (code NLG) said that Nam Long is confident in reaching the planned target of achieving sales (pre-sale) of VND14,650 billion.

“The pre-sale number is a pre-planned number, so if it is not achieved in December, it can be achieved in January or February of the following year when Nam Long is preparing to open sales of products in many projects such as Izumi City which has a 1/500 planning, Waterpiont phase 2 is opening for sale, Mizuki is preparing to open sales of low-rise and high-rise products, a new project in Hai Phong is preparing to launch for sale...
The projects with each phase will have different, more interesting commercial names. Everyone gets acquainted with Nam Long's new project names. We are very confident with the outside market, when Nam Long's products offer competitive prices in the market", Mr. Lucas shared.
Nam Long Chairman Nguyen Xuan Quang commented that the real estate market has just recovered since the beginning of the year, which does not mean that products can be sold immediately, but needs time to prepare. The urbanization process is still strong, but since 2017, market supply has encountered difficulties for many reasons, especially legal issues. Up to now, the market has had new supply and investors who are ready to bring products to the market in time have the opportunity to catch the market recovery.
"Nam Long is preparing a good supply so this year's sales are 14,000 billion VND, next year's pre-sale sales will be better, which is the basis for recording profits in the following years," said Mr. Quang.
Sharing the same view on the market, Ms. Duong Thuy Dung, General Director of CBRE Vietnam, said that in Ho Chi Minh City, there are 35 projects with legal issues removed, but from the time the issues are removed until the products are brought to the market is a different story. In the first half of 2025, Ho Chi Minh City only had 1,500 new apartments for sale, compared to last year, the market is considered to have recovered supply, but compared to previous years and compared to the Hanoi market, it has not fully recovered.
Looking at the market as a whole, high-end and luxury apartments still account for a large proportion. In 2019, mid-range apartments accounted for 70% and gradually decreased to only 20% by 2024. In 2025, supply continued to be limited and the high-end and luxury segments still accounted for the majority. The absorption rate of newly opened projects always reached 70 - 80%. With townhouse projects, the supply was even lower, the absorption rate was even higher.
“When demand is high and supply is limited, the consequence is of course that prices increase in both the primary and secondary markets,” said Ms. Dung, citing data that by the end of 2024, apartment prices increased by 24% compared to the same period in 2023; by mid-2025, selling prices increased by 29% compared to the same period last year. With the market of townhouses and commercial townhouses, buyers have to spend VND300 million/m2 to own real estate in the central area of Ho Chi Minh City.
Due to the high prices, the market tends to develop in the surrounding areas of Ho Chi Minh City. Many investors and residents have moved to the surrounding areas and after the merger of provinces and cities, this trend have become even stronger.
For real estate, the selling price is 200-300 million/m2 within a 10 km radius from the core area of Ho Chi Minh City. If expanded to a 20 km radius, the price is halved. Within a 30 km radius, the price is only a quarter. Lower prices, more options if you go out of the city center, and well-developed infrastructure further promote the real estate market to develop in this direction. Buyers are willing to go further to live in a better environment.
According to CBRE, before 2013, real estate projects were only located within the first belt of Ho Chi Minh City. Since 2013, the market has developed strongly along Ring Road 2, 3 and Ring Road 4, although some sections are still being formed, investors have begun to move projects outside this area. Localities such as Dong Nai, Long An, Binh Duong (old) have begun to benefit from the development outside this area.
Infrastructure development and increased immigration are also factors driving the high demand for housing. The highest immigration rate in Ho Chi Minh City and Can Tho is 15.2%, Long An is 9.4%, which is also a high immigration rate among localities in the South.
Entering 2025, according to CBRE, Long An and Dong Nai have established a new price level for apartments. In February 2025, compared to the same period, apartment prices increased by 19% in Dong Nai and 90% in Long An, due to different starting points. If Long An was only 22 million/m2 before, it has now increased to 37 million/m2 for apartments in June 2025. Similarly, real estate prices attached to land have also increased.
In the next 3 years, the supply of both apartments and real estate attached to land will increase, especially townhouses and commercial townhouses, villas because the projects offered for sale are integrated urban areas, so the first phase of sale is often products attached to land; and the price will increase by 2 digits because the product is positioned in a higher segment.
Buyers themselves will gravitate towards all-in-one integrated urban areas because they are ready to go a little further, bring the whole family to live there, so they want to enjoy synchronous utilities and a clean, green and sustainable environment. Finally, they prioritize the brand of the investor, of the operator... and enjoy a civilized community of residents.
N.Nga
Source: VITIC/Tinnhanhchungkhoan