AsemconnectVietnam - According to https://en.vietnamplus.vn, Vietnam’s fruit and vegetable exports are making a clear recovery after negative growth in early 2025, thanks to the strong comeback of durian – the leading product in the fruit-vegetable group – as well as efforts to improve quality, tighten supply chains, and diversify markets.

According to the Vietnam Fruit and Vegetable Association, with the current momentum and abundant durian output from now until November, the Ministry of Agriculture and Environment’s export target of 7.6 billion USD this year is within reach, and could even approach 8 billion USD.
In the first seven months, fruit and vegetable exports reached 3.92 billion USD, up 0.9% year-on-year. Growth has been driven largely by the recovery of exports to China, Vietnam’s largest fruit and vegetable export market, accounting for over 50% of the total value.
Hung Yen boosts longan brand for export
Hung Yen expects to harvest more than 50,000 tonnes of longan in 2025, with over 60% meeting VietGAP and organic standards. The fruit is being exported to the US, EU, Japan and China, while also reaching domestic consumers through supermarkets and e-commerce platforms. The northern province of Hung Yen on August 20 held a conference to promote the consumption of longan and other farm produce.
The event drew officials from the Ministry of Industry and Trade along with local authorities, businesses and cooperatives. Twelve contracts were signed to distribute longan and key agricultural products.
Vice Chairman of the provincial People’s Committee Nguyen Le Huy said the event aims to expand markets for Hung Yen longan, which has been recognised with geographical indication and listed among Vietnam’s top 50 fruits.
Bac Ninh strengthens efforts to promote lychee exports to North America
This year, Bac Ninh has about 29,700 hectares of lychee, producing over 205,000 tonnes with more areas certified under VietGAP and GlobalGAP.
The northern province of Bac Ninh is stepping up preparations to bring its lychee to North America, aiming for official exports starting from the 2026 harvest season.
To this end, Vice Chairman of the provincial People’s Committee Pham Van Thinh on August 26 held a working session with US-based Dragonberry Produce, one of the leading premium fruit importers in North America. He affirmed that Bac Ninh welcomes and supports foreign businesses exploring opportunities in the province, and committed to creating favourable conditions for cooperation.
He also asked local departments and agencies to closely coordinate with Dragonberry Produce in conducting surveys, completing necessary procedures, and building lychee growing areas that meet VietGAP and GlobalGAP standards. These certified production zones, together with strict traceability and planting area codes, are seen as crucial to meet the demanding requirements of the North American market.
Gia Lai seeks to boost key agricultural exports to China
The central province of Gia Lai held a trade promotion conference in Pleiku ward on August 18, seeking to promote export of its key agricultural products to China.
This was a significant move to establish Gia Lai as a stable and official supplier of farm produce to this large consumer market.
According to the provincial Department of Agriculture and Environment, the province is home to 977,000 hectares of agricultural land, with more than 753,000 hectares of fertile basalt and yellow soil well-suited for industrial crops, fruits, and medicinal plants. The province’s flagship products include coffee, banana, passion fruit, and durian, many of which are certified under national and international standards such as Organic, GlobalGAP, VietGAP, and Rainforest Alliance.
Gia Lai has expanded tropical fruit cultivation, including watermelon, dragon fruit and avocado, alongside high-value medicinal crops like red reishi mushroom, turmeric, ginger, and lemongrass. To meet quality standards and traceability requirements, the province has granted 248 planting area codes and established 40 packaging facilities with combined daily capacity of 1,800 tonnes, creating a solid foundation for official exports to China.
Vietnamese bananas gain foothold in Japan
Vietnam is now Japan’s third-largest banana supplier, behind only the Philippines and Ecuador.
Vietnamese bananas are becoming increasingly common in Japanese grocery stores as the long-standing dominance of imports from the Philippines begins to decline, Nikkei Asia reported.
Japanese trade statistics show that imports of Vietnamese bananas reached 33,000 tonnes in 2024 — almost 14 times higher than in 2019, raising Vietnam’s market share in Japan from just 0.2% to 3.2%. In July alone, exports of Vietnamese bananas to the Tokyo region more than doubled compared to the same period last year.
Although Vietnamese bananas still account for a relatively small share of Japan’s total imports, the surge is chipping away at the Philippines’ domination of the market. Vietnam is now Japan’s third-largest banana supplier, behind only the Philippines and Ecuador.
T.Huong
Source: Vitic