The growth has been attributed to the introduction of electric motorcycles and innovative marketing strategies, which have not only bolstered sales but also shifted consumer preferences, opening up new growth opportunities for traditional and electric vehicle manufacturers alike. According to the Vietnam Association of Motorcycle Manufacturers (VAMM), the five major members—Honda Vietnam, Yamaha Motor Vietnam, Piaggio Vietnam, Vietnam Suzuki, and SYM Vietnam—currently offer nearly 100 models, spanning a wide price range from 18 million VND to over 1.2 billion VND (approx. USD 720 to 48,000). This variety serves a diverse customer base—from students and workers to high-end motorcycle enthusiasts—and helps ensure continued market growth.

Honda Vietnam remains the market leader, commanding over 80% market share. In March 2025, the company reported 202,546 vehicles sold domestically, a 50.9% increase compared to the same month last year, reaffirming its strong brand presence and consumer trust.

Vietnam’s growing interest in sustainable mobility has made electric motorcycles an increasingly attractive option. Key players such as VinFast, Pega, and Yadea are expanding their electric portfolios and contributing significantly to this segment’s momentum.

Industry experts predict that, with supportive policies, electric motorcycles could account for up to 75% of the Vietnamese market by 2035, offering a promising future for Vietnam’s green vehicle sector.

•           Yamaha Vietnam introduced the Neo’s model, with prices reduced from 49 million VND to 33 million VND to stimulate demand.

•           Honda Vietnam launched the ICON e: series, targeting students, with prices between 26.9 million and 27.3 million VND, along with a battery rental option at 350,000 VND/month. Deliveries have started in Hanoi.

•           The CUV e: model is also available for monthly rental at 1.5 million VND.

Despite challenges such as high upfront costs and consumer habit shifts, the Vietnamese electric motorbike sector shows immense potential. Its environmental benefits and low operating costs are increasingly appealing to consumers, and competition between electric and traditional motorcycles is expected to intensify.

Experts believe that the motorcycle market will continue to grow throughout 2025, not just due to traditional models but also due to the rising influence of electric vehicles, driving a major transformation in Vietnam’s two-wheeled industry. This evolution presents both opportunities and challenges for manufacturers to meet the growing and increasingly diverse demands of Vietnamese consumers.

VinFast has officially reduced prices across a wide range of its electric motorbike models starting April 15, 2025, with discounts ranging from 3 to 5 million VND depending on the version. The move targets students and urban customers and aims to stimulate demand amid rising competition in the electric vehicle segment.

According to VinFast’s announcement, seven versions across six electric motorbike models are affected by the price cut, including the Motio, Evo Lite Neo, Evo Neo, Feliz Neo, Klara Neo, Vento Neo, and Theon S.

New Prices After Discount (Battery Included):

•           Motio (student model): 14.99 million VND (↓ 3 million VND) — Cheapest in VinFast’s EV lineup

•           Evo Lite Neo: 18 million VND (↓ 1.9 million VND)

•           Evo Neo: 20.9 million VND (↓ 3.1 million VND)

•           Feliz Neo: 28 million VND (↓ 3.9 million VND)

•           Klara Neo: 33.9 million VND (↓ 4 million VND)

•           Vento Neo: 39.9 million VND (↓ 5 million VND) — Biggest price cut 

•           Theon S: 66.9 million VND (↓ 4 million VND)

Other models such as Evo 200 Lite, Evo 200, Klara S2, Vento S, and Feliz S remain unchanged in pricing at 25.9 million, 25.9 million, 42.9 million, 57.9 million, and 28 million VND respectively.

Customer Gratitude Policy

To thank customers who purchased VinFast electric motorbikes from January 1 to April 14, 2025, the company will issue e-vouchers valued between 1.9 and 4.91 million VND via the VinClub app. The voucher value corresponds to the model and version previously purchased.

Strategy and Outlook

This price adjustment clearly targets popular and mid-range segments, especially students and urban commuters, and is part of VinFast’s broader strategy to enhance affordability and accessibility. It also reflects intensifying market competition and the company’s ambition to maintain its leading position in Vietnam’s electric two-wheeler segment.

With electric vehicles being increasingly seen as a sustainable alternative, VinFast’s move may help accelerate the adoption of green transport and broaden EV appeal across different income groups.

T.Huong

Source: Vitic