AsemconnectVietnam - According to Kinhtedothi, domestic coffee prices ranged from 126,300 to 127,200 VND/kg on April 15, 2025, and they increased compared to yesterday.

Exports from the world's two largest coffee-producing countries have declined significantly compared to last year. The market forecasts that tight supply conditions will continue shortly.
• In Di Linh, Lam Ha, and Bao Loc (Lam Dong province): 126,300/kg.
• In Cu M’gar district (Dak Lak): 127,000 VND/kg.
• In Ea H’leo and Buon Ho (Dak Lak): 126,900 VND/kg.
• In Dak Nong province: 127,200 VND/kg in Gia Nghia and VND 127,100/kg in Dak R’lap.
• In Gia Lai province, Chu Prong: 127,000 VND/kg
• In Pleiku and Gia Lai: 126,900 VND /kg.
• In Kon Tum province: 126,900 VND /kg.
Global Coffee Market
At the close of the most recent trading session, Robusta coffee prices in London rose sharply:
• May 2025 contracts increased by $164/ton to $5,263/ton.
• July 2025 contracts rose by $190/ton to $5,239/ton.
On the New York exchange, Arabica coffee also gained:
• May 2025 contracts climbed 2.7 cents/lb, to 360.4 cents/lb.
• July 2025 contracts rose 4.9 cents/lb, to 358.5 cents/lb.
A continued weakening of the US dollar has helped fuel a strong rebound in coffee prices. As of early April 15, the US Dollar Index (DXY), which measures the dollar against six major currencies (EUR, JPY, GBP, CAD, SEK, CHF), fell 0.46% to 99.64.
The USD has approached its lowest level in three years compared to the Euro and Japanese Yen, following US President Donald Trump’s new tariff policies.
Vietnam Commodity Exchange (MXV) assessment
According to the Vietnam Commodity Exchange (MXV), the global coffee market witnessed notable fluctuations last week, with alternating gains and losses across trading sessions.
Prices dropped sharply at the beginning of the week, then rebounded and surged in the later sessions. The market calmed temporarily following President Trump’s announcement of a 10% import tariff and a 90-day delay in enforcing the tariffs on most countries.
However, ongoing trade tensions have led several US coffee importers to request that Vietnamese exporters delay shipments and limit the signing of new contracts.
Vietnam’s export situation
The United States is currently Vietnam’s third-largest market for green coffee, accounting for 8.6% of total export value, following the European Union (41%) and Japan (8.2%).
A report from Cecafe revealed that Brazil’s green coffee exports in March reached 2.95 million bags, down 26.4% year-on-year. By the end of Q1, Brazil exported a total of 9.58 million bags, a 14% decrease from last year.
Similarly, preliminary data from Vietnam’s General Department of Customs showed that the country's coffee exports in Q1 dropped sharply by 15.6% year-on-year.
With export supplies from the world’s top two coffee producers both declining significantly compared to last year, the market is projected to face continued tight supply in the upcoming period.
Gia Lai province shifts focus to specialty coffee to boost global presence
Gia Lai Province in Vietnam is moving away from traditional raw coffee exports and investing in specialty coffee production, especially fine Robusta, to gain international recognition and strengthen its role in the global coffee supply chain.
The province now has over 57,000 hectares of coffee certified with standards like 4C, UTZ, Rainforest, and Organic, making up more than 53% of its total coffee-growing area.
Instead of just exporting raw coffee, Gia Lai is now focusing on producing high-quality specialty coffee. Local businesses are leading this shift, with strong support from the government and agricultural agencies.
Experts note that specialty coffee, including Fine Robusta, sells for 1.5 to 2 times more than regular green coffee. However, producing this kind of coffee requires meeting strict standards from the Specialty Coffee Association (SCA) — from how the coffee is grown and harvested to how it’s processed, roasted, and stored.
Once rarely seen in the specialty market, Gia Lai’s Fine Robusta is now being exported to Japan, the EU, and the US, gaining strong recognition abroad.
So far, Gia Lai has created 34 coffee production chains linked directly to buyers, covering over 43,000 hectares and involving 26 businesses and 8 cooperatives. Many of these businesses have invested in modern processing technology to boost quality and competitiveness.
Companies like Tam Ba, Vietnam Coffee United JSC, Lam Anh Agricultural and Service Cooperative, and Ngon Avatar have moved away from exporting low-value beans. Instead, they now follow international standards for planting and roasting, producing premium Fine Robusta coffee.
Nguyễn Hữu Anh, Director of Lam Anh Cooperative in Đăk Đoa District, said they use organic and natural farming methods and strictly monitor every step from harvest to processing. The cooperative also works closely with local authorities to help farmers adopt new production techniques and create standardized coffee-growing areas.
As a result, their specialty coffee has earned a 4-star OCOP certification from the province and is gaining popularity both in Vietnam and overseas.
According to Lưu Trung Nghĩa, Director of Gia Lai’s Department of Agriculture and Environment, branding is just as important as quality. The province is encouraging businesses to build brand stories that help their coffee stand out in global markets.
Nguyễn Tiến Định, Director of Vietnam Coffee United JSC, agreed, saying that international customers care not only about quality but also about the story behind the coffee. His company focuses on raising production standards and promoting sustainable development to build trust.
Similarly, Ngon Avatar Company highlights the spirit and identity of the Central Highlands through its coffee. Director Văn Quốc Việt said each product should tell a story of passion and craftsmanship, which has helped the company win recognition both locally and internationally.
Many other businesses and cooperatives in Gia Lai are also investing in modern packaging designs to appeal to Japanese and European consumers, helping their specialty coffee stand out on store shelves.
Bags of high-quality Robusta beans from Gia Lai are now being prepared for export, marking a new chapter for the province’s coffee industry.
T.Huong
Source: Vitic