AsemconnectVietnam - Changing its new look, Hanoi Beer Alcohol and Beverage Joint Stock Corporation continues its more than a century-long journey as national pride, bringing rich beer flavors to the special moments of countless generations of Vietnamese people.

Hundreds of years of cherishing the golden mark, preserving the quintessential beer taste

As a symbol guaranteed by time with more than 132 years of development, Hanoi Beer accompanies the flow of Vietnamese history, witnessing the ups and downs, developing and becoming a part of the national cuisine.

 Leading the way in the beverage industry, Hanoi Beer has always been steadfast in preserving its rich, quintessential taste since 1890. With a legacy that has conquered millions of generations of Vietnamese beer lovers, Hanoi Beer has come to life as a traditional and familiar drink in every meeting.

Upgrading its modern appearance and opening a new era, Hanoi Beer elevates its position as a hundred-year heritage

The new packaging represents the continuity between tradition and modernity, symbolizing the heritage passed down and cultivated through generations. The Hanoi Beer logo with its trendy design represents the spirit of preserving quintessence with the desire to elevate its position to a new level. The original red color on the words Hanoi Beer is shown on a characteristic yellow background inspired by the smooth, golden beer from 1890 to present. Layers of stylized wavy graphics honor the Hanoi Beer brand with its rich beer lines throughout the century, showing the continuity between traditional and modern values, between the past and the future.

The images of Hanoi Beer Factory at past and present, are placed side by side, affirming the achievements of more than a hundred years of reaching out, continuing to be a proud taste of many generations of Vietnamese people.

Since the first days of appearing on the market, Hanoi Beer has become an indispensable drink in special moments of Vietnamese people. With the flow of time, the rich flavor and golden color of beer have gradually become an important part of Vietnamese culinary culture. Representing the spirit of the new generation, Hanoi Beer is constantly evolving to enhance customer experience.

Efforts to transform ourselves to extend the hundred-year journey of proudly deserving the title of National Brand

 National Brand represents the prestige and product quality of a country. Always leading in quality, constantly innovating, pioneering in the industry and contributing to promoting Vietnam's image are the core criteria of a National Brand. It is a journey that requires persistent efforts from businesses.

 Carrying the pride of the National Brand, long-standing Vietnamese brands such as Hanoi Beer, Vinamilk, Viettel, Vietcombank have constantly strived to contribute positively to the overall development of the country. Marked by more than a hundred years, created by the hands and minds of Vietnamese people, Hanoi Beer is steadfast in the spirit of enhancing customer experience, along with other National Brands to enhance the competitiveness of Vietnamese brand in the international market.

The beer market in Vietnam in particular and the world in general has undergone many changes in recent years. When it comes to life and becomes a drink loved by many people, the beer market also becomes more diverse and competitive. The launch of the new look is an opportunity for Hanoi Beer to affirm its golden mark and rich beer taste guaranteed by time.

Affirming its quality and solid position on the world beer map, Hanoi Beer has become the pride of Vietnamese people with international friends.

Belonging to Hanoi Beer - Alcohol - Beverage Joint Stock Corporation (HABECO), with a history of more than 132 years of development, Hanoi Beer is a National Brand loved by consumers across the country. With a new look, Hanoi Beer marks a breakthrough in the context of integration and development, while bringing Hanoi Beer closer to the young Vietnamese generation.

Follow the latest information about Hanoi Beer with its strong transformation associated with the mission "Preserving the essence - Raising its position" at fanpage: https://www.facebook.com/biahanoi1890.

(*) People under 18 years old are not allowed to drink alcohol. If you drink, don’t drive.