Brand building key for agri firms
Wednesday, September 26,2018AsemconnectVietnam - Brand building and a focus on quality and innovation are key for a successful agriculture business, experts said during a panel on agricultural businesses’ competitiveness. Huynh Kim Tuoc, CEO of Sai Gon Innovation Hub, said that Viet Nam was importing many vegetables from China, Thailand and other countries, even though many areas in Viet Nam such as Lam Dong Province and Mekong Delta are renowned for their quality produce.
Pham Minh Quang, deputy director of the Mekong Business Initiative, said that Vietnamese farmers and businesses “still focus too much on quantity rather than quality, even though consumer demand for high quality food is on the rise”.
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