AsemconnectVietnam - DMX Investment Joint Stock Company and HP Vietnam have just launched a shop-in-shop experience space at The Gioi Di Dong Luxury Store, 153B Phan Dang Luu Street, Ho Chi Minh City. This is the second space implemented within the framework of cooperation between the two companies.

According to DMX and HP, the shop-in-shop model aims to create a space for users to directly learn about, experience, and choose technology products and solutions that suit their needs. The new space also introduces AI PC lines, in the context of AI technology being increasingly applied in work, study, and creativity.
Mr. Nguyen Minh Duc, General Director of HP Vietnam, said that continuing to expand the shop-in-shop model with DMX is a step forward in the cooperation between the two sides, combining HP's technological innovation capabilities with DMX's retail system. Through hands-on experience spaces, HP hopes to help users access and choose technology solutions that better suit their needs.
Mr. Doan Van Hieu Em, General Director of DMX, believes that experience will become one of the key focuses of the technology retail model in the future. According to him, customers not only need a place to buy products but also need to directly explore and understand the value of technology for their needs.
To celebrate the launch of the HP Flagship Store, DMX and HP are implementing a series of experiences and promotions for customers at the store until October 11, 2026. The program includes price discounts, vouchers, and technology gifts according to applicable terms and conditions.
Source: VITIC/Bao Tai chinh – Dau tu