AsemconnectVietnam - From sports and forum to the arts, Saigon Newport Corporation (SNP) is creating a multidimensional journey of appreciation, where “Synergy – Network – Prosperity” is not merely a unifying message, but is brought to life through meaningful experiences that strengthen connections among customers, partners, and the logistics community.

Beginning with synergy, strengthened through connectivity, and moving together toward prosperity
On every voyage, a vessel travels farther not solely through its own strength, but also through the destinations it reaches, the routes that connect it, and the people who contribute along the way. SNP’s journey of development has likewise been shaped by many such “notes”: every shipping line opens a new maritime route, every customer places their trust in us, every partner adds to our strength, and every authority and locality provides a strong foundation for our journey. When these individual notes come together in harmony, they create the strength of an ecosystem and generate shared value for all stakeholders.
From this perspective, “Synergy – Network – Prosperity” has been chosen by SNP as the overarching theme for its series of customer and partner appreciation activities. “Synergy” represents the collective strength created through trust, collaboration, and shared values; “Network” reflects the immense connections between SNP and its customers, shipping lines, partners, and the wider logistics community; while “Prosperity” embodies the shared aspiration for sustainable growth, where success belongs not to any single enterprise, but is created through the collective strength of an entire ecosystem.
Synergy – When the community moves in one rhythm
Opening the journey of appreciation is SNP Run As One, SNP’s annual running event that has become a familiar gathering for the port and logistics community. Entering its fourth season, the event proudly brought together more than 2,000 runners. Here, sport goes beyond physical fitness, serving as a powerful catalyst for customers, partners, and members of the SNP ecosystem to meet, interact, share common values, and strengthen cooperation.

Image 2: SNP Run As One 2026 Season 4

Image 3: The annual Run As One event serves as a platform to strengthen connections within Vietnam’s port and logistics community
If “Synergy” is about bringing shared values together in harmony, SNP Run As One is where that spirit comes vividly to life. Through SNP Run As One, SNP aims to establish an annual event that expresses appreciation to customers, strengthens relationships among partners across the port and logistics ecosystem, and promotes an active and healthy lifestyle. More than a sporting event, the race also gives the business community an opportunity to move toward a shared goal: strengthening connectivity, advancing together, and contributing to the sustainable prosperity of Vietnam’s logistics industry. From every stride along the course and every encounter to the smiles shared at the finish line, SNP Run As One has brought to life a spirit of unity in creating shared value.
Network – When understanding strengthens partnership
Continuing the series of appreciation activities, Customer Appreciation Day has been held by SNP for nine years as an important customer touchpoint, providing those who directly use SNP’s services with an opportunity to meet, share, and engage in a forum with the Corporation based on their actual operational experience. In 2026, for the first time, the Service Quality Customer Forum connected the North and South simultaneously, attracting nearly 1,000 customer participants. From northern facilities including TC-HICT, TC189, and inland container depots to the southern venue at Tan Cang – Cat Lai Terminal, operational experiences, challenges, and emerging requirements were openly shared and carefully heard. In this way, each forum went beyond an exchange of views to become valuable input for SNP to further improve service quality and the overall customer experience.

Image 4: Customer Appreciation Day 2026 held for the first time at locations in both Northern and Southern Vietnam
That spirit of connectivity was also extended beyond face-to-face interactions through a multidimensional engagement journey featuring diverse forms of interaction, creating strong resonance across the port and logistics community from July 1 to August 3. From the online competitions “SNP_Symphony,” “SNP_Prosperity,” and “SNP_NextGen Challenge,” which inspired creativity and strengthened connections, to the “Safe Connectivity Journey,” which recognized 20 outstanding transport companies, and the “ePort Expert” competition, which brought digital technology experiences closer to customers, each activity opened up a new way for SNP to engage with, listen to, and better understand those who directly contribute to the flow of cargo every day. Through these initiatives, appreciation was expressed not only through words of gratitude, but also through genuine attention to every customer experience, contribution, and practical need.

Image 5: Customers participating in game booths at the event
Prosperity – When the symphony comes to life
SNP Concert 2026 marks a new “touchpoint” in SNP’s journey of appreciation. For the first time SNP using arts to express our gratitude to customers, shipping lines, and partners. Bringing together more than 5,000 guests, along with performances by Tùng Dương, Tóc Tiên, Phương Mỹ Chi, Bùi Công Nam, S(T)rong Trọng Hiếu, and the Chillies band, the program presents an elaborately staged artistic experience in which every performance and every moment has been carefully crafted as a heartfelt expression of appreciation.

Image 6: Mr. Ngo Minh Thuan, Chairman & President of SNP, make a remark opening at the event

Image 7: Leading Vietnamese artists performing in a meticulously staged artistic setting
SNP’s journey of appreciation has been shaped by countless encounters, enduring trust, and years of partnership. This artistic performance therefore represents a distinctive milestone, a symphony of shared values through which SNP, together with its customers, shipping lines, and partners, can look back on everything that has been nurtured over the years before “a new melody begins.” In this sense, SNP Concert 2026 does more than bring the series of appreciation activities to a close; it also opens the way for new connections and broader opportunities for cooperation, as all parties move together toward sustainable value and a prosperous journey ahead.

Image 8: SNP Concert 2026 gather more than 5,000 attendees, including SNP’s customers and partners
Each activity has its own form of expression, yet all are connected by one consistent spirit: Connectivity creates value; Synergy creates strength; Partnership creates prosperity. This is also how SNP continues to nurture its relationships with customers and partners – through service quality, genuine understanding, and experiences created with appreciation and respect.