Based on market developments, the provincial tourism sector has proactively updated its growth scenarios and focused on measures to stimulate demand, expand international markets, develop new tourism products and improve service quality.

The third quarter of 2026 has been identified as a key acceleration period, with a target of more than 5.8 million visitors, including around three million overnight visitors, and VND19.5 trillion in revenue.

To achieve these targets, Quang Ninh plans to restructure its visitor markets, focusing more on higher-spending segments. Alongside maintaining traditional markets such as China, South Korea and Japan, the province is stepping up efforts to attract Indian visitors through MICE and wedding tourism. It also plans to expand into the Russian, European and North American markets by promoting longer-stay beach and island resort products.

Based on the strong performance recorded in the first half of the year, Quang Ninh has raised its tourism target for 2026 from 22 million to nearly 22.5 million visitors. The province has also increased its tourism revenue target from approximately VND65 trillion to VND68.585 trillion (around $2.6 billion).