AsemconnectVietnam - The Ministry of Industry and Trade has just issued Decision 1053/QD-BCT approving the Plan to strengthen trade promotion for handicraft products in traditional craft villages.

The content of the Decision clearly states that trade promotion activities should be developed in a professional manner, with a long-term strategy, focusing on the market, linking trade promotion with production development, brand building, and increasing added value. Along with that, it should harmoniously combine economic and cultural values, leveraging the advantages of craft village products with national identity, traditional craftsmanship, and sustainable consumption trends.
The Decision also requires strengthening the application of digital transformation and e-commerce, diversifying trade promotion methods, combining direct and online approaches. It also calls for strengthening linkages between the government, businesses, associations, and localities to improve the efficiency of trade promotion resources.
The Decision aims to enhance trade promotion capacity, expand domestic and export markets, and contribute to increasing the value, competitiveness, and sustainable development of handicraft products in craft villages. Simultaneously, it aims to promote innovation, technology application, and sustainable development, contributing to achieving double-digit growth targets for the 2026-2030 period.
To achieve these goals, Decision 1053/QD-BCT clearly states the need to promote, build, and develop brands, and establish a comprehensive brand strategy for craft village products according to industry groups and localities. It also emphasizes supporting the design of brand identity systems (logo, packaging, labels, product stories), and the need of the following activities:
- Promoting the registration of collective trademarks, geographical indications, and industrial designs, and organizing communication and promotional programs through mass media and digital platforms;
- Linking product promotion with the development of handicraft village tourism, establishing product showrooms and sales points as well as strengthening the organization and participation in trade promotion activities through the organization of specialized domestic trade fairs and exhibitions in a professional and modern manner.
- Supporting businesses to participate in prestigious international trade fairs in key markets (EU, USA, Japan, South Korea...); organizing business-to-business (B2B) networking programs, supply-demand connections, and Vietnamese product weeks both domestically and internationally;
- Leveraging the role of industry associations in coordinating, connecting, and supporting businesses developing e-commerce and digital transformation, supporting businesses and cooperatives to participate in domestic and international e-commerce platforms; building a digital data system and database on handicraft village products; providing training in online sales skills, digital marketing, order management, and customer service and applying digital technology in promotion, business networking, and trade promotion management.
CK
Source: VITIC/moit.gov.vn