Co-hosted by the Ministry of Industry and Trade’s Agency for Domestic Market Surveillance and Development, the Hoan Kiem ward People’s Committee, TikTok Shop and the National Payment Corporation of Vietnam, the event is all about giving local companies a fresh pipeline to push their products straight to Vietnamese shoppers.
This edition spotlights food products with clear origins, traceable sourcing areas and transparent production processes. Highlights include Khanh Hoa bird’s nest from the Khanh Hoa Salanganes Nest Company, Giang macadamia nuts from Truong Giang Lai Chau One Member Co. Ltd., Sadu herbal tea derived from Solanum procumbens produced by Thang Long High-Tech Agriculture JSC, and chicken eggs enriched with the same herb. All are pitched as everyday staples that actually meet stricter quality and food safety standards.

A key feature is live-streamed sales on the TikTok Shop platform, allowing companies to present products, detail specifications, pricing and promotions, and engage consumers in real time.

Meritorious Artist Ngoc Quynh, a veteran television actor known for his roles in political and social dramas, will appear as a special guest to boost viewer interest and pull in a bigger crowd.

On the ground at 62 Trang Tien, shoppers can wander through displays, get the full backstory on where everything comes from and how it’s made, sample the goods, and buy on the spot. Organisers expect the setup to tighten business-consumer links and better supercharge sales

Notably, all transactions at the event will go cashless, riding the wave of digital payment and modern retail trends./.