AsemconnectVietnam - Masan Consumer Corporation (Masan Consumer, ticker MCH – HOSE) recorded a 15.2% increase in revenue in the first two months of 2026, exceeding the planned growth target of 11% to 15%.

In the first two months of 2026, Masan Consumer recorded total revenue of VND5,160 billion, a 15.2% increase compared to the same period last year, exceeding the planned revenue growth target of 11% to 15% for 2026. Specifically, revenue from the Spices group continued to increase by 22.8%, reaching VND1,980 billion; revenue from the Cosmetics group increased by 27.7%, reaching VND349 billion; and revenue from the Convenience Foods group increased by 10.3%, reaching VND1,520 billion. Coffee group revenue increased by 6.6%, reaching VND331 billion…
Masan Consumer added that, as of February 2026, the Spices and Convenience Foods sectors had recovered, thanks to the promotion of new distribution models and brand building activities. Fish sauce contributed nearly 90% to the growth of the Spices sector in the first two months of the year; the premium segment in the Convenience Foods sector continued to record growth with a 17% increase compared to the same period.
Personal and Household Care (HPC) products maintained growth momentum thanks to new products, after the testing phase at WinCommerce, being rolled out to traditional distribution channels (General Trade, GT); international revenue also recorded positive growth in key markets.
As of the end of February, the Retail Supreme system (Retail Supreme is Masan Consumer's strategic digital distribution model, transforming traditional retail channels into smart "terminals" through digitization and direct connectivity) had expanded its coverage by approximately 420,000 points, an 80% increase year-on-year, and is expected to reach 1 million points; 33,000 points of sale cover all of Masan Consumer's product categories, a 50% increase year-on-year…
Masan Consumer expects the Retail Supreme system to contribute 30% to 40% to revenue growth in 2026. In particular, starting in March, Masan Consumer will accelerate the expansion of its on-premise channel to boost growth in the bottled beverage category and its new product launch plans, which are being supported by the new distribution system.
According to the plan, Masan Consumer will finalize the list of shareholders for the 2026 Annual General Meeting on March 20th, with the meeting expected to be held in April 2026. Masan Consumer forecasts revenue for 2026 to reach VND33,800 - VND35,000 billion, representing a growth rate of 11% - 15%; and net profit before minority shareholder interests (NPAT Pre-MI) for 2026 is expected to increase by 10% - 15%, reaching approximately VND7,450 - VND7,800 billion.
N.Nga
Source: VITIC/Tinnhanhchungkhoan