AsemconnectVietnam - Entering 2026, Vietnamese pangasius industry is seeing many positive signs, both in terms of raw material prices and export prospects.

It is expected that pangasius export revenue this year could reach approximately US$2.3 billion. In the context of a volatile global market, diversifying export markets, reducing dependence on major markets, and effectively utilizing free trade agreements (FTAs) are considered key to maintaining sustainable growth and creating room for breakthroughs in the pangasius industry.
In the first few months of 2026, the price of raw pangasius in the Mekong Delta region increased to VND 33,000–34,000/kg, significantly higher than the same period last year. This price level helped farmers improve their profits after a long period of pressure from low costs and selling prices, while also contributing to stabilizing production sentiment in key farming areas.
However, agricultural authorities advise that, despite the high price of pangasius, farmers should not indiscriminately expand their farming area. Rapid expansion could lead to oversupply in subsequent cycles, posing risks to both farmers and processing businesses. Instead, farmers should adhere to seasonal schedules, control stocking density, and strengthen supply chain linkages with businesses to ensure stable output.
Alongside managing production volume, enhancing the brand value of Vietnamese pangasius remains a key objective. The pangasius industry is being oriented towards sustainable value chain development, promoting the application of high technology and digital transformation in farming area management, traceability, and meeting environmental and food safety standards of importing markets.
In key pangasius farming areas such as Dong Thap and An Giang, local authorities are actively supporting farmers in accessing new techniques, reducing input costs, and improving production efficiency. Meanwhile, many export businesses report that demand from major markets such as China, the US, and Europe is showing signs of recovery, providing impetus for domestic raw pangasius prices.
With the combination of favorable market signals and a sustainable development orientation, the pangasius industry is expected to maintain stable growth in 2026 and subsequent years.
CK
Source: VITIC/vasep.com.vn