AsemconnectVietnam - According to Vietnamnet.vn, domestic coffee prices on the morning of January 21, 2026, edged up to VND98,800 – 99,700 per kg, supported by tight supply and strong holding sentiment among farmers.

Prices have moved close to the psychological threshold of VND100,000 per kg, a level rarely seen in many years, as demand is expected to increase ahead of the Lunar New Year while supply continues to tighten.
Across the Central Highlands, farm-gate prices for raw coffee beans were traded in the range of VND98,800 – 99,700 per kg, up by several hundred dong per kg from the previous session. Dak Nong (Lam Dong province) continued to lead the country in terms of buying prices, with the highest level recorded at around VND99,700 per kg, just below the VND100,000 per kg mark. Prices in Dak Lak stood at VND99,600 per kg, Gia Lai at VND99,500 per kg, while Lam Dong rose to VND98,800 per kg. The high and relatively even price levels indicate that domestic demand remains stable.
Holding sentiment is spreading among coffee growers as they wait for prices to break above the VND100,000 per kg level, given that on-farm inventories are no longer abundant after the harvest peak has passed and selling pressure remains limited. Meanwhile, the global coffee market has shown slight divergence among product segments, but without any major shock strong enough to exert negative pressure on domestic prices. This has allowed the local market to maintain a steady upward trend, despite continued caution among international investors.
Analysts believe that from now until the Lunar New Year holiday, domestic coffee prices are likely to continue fluctuating at elevated levels, with the potential to test the VND100,000 per kg threshold if supply tightens further and buying demand does not weaken.
Domestic coffee prices in 2025 declined by 18%, tracking the downturn in global markets. The decline accelerated in the fourth quarter, when the domestic harvest season began. In addition, the US decision to remove import tariffs on coffee and the EU’s postponement of the enforcement of the EUDR added further downward pressure on prices.
According to the USDA, Vietnam’s coffee output in the 2025–2026 crop year is expected to continue recovering, reaching 30.8 million bags, supported by higher yields thanks to favorable weather conditions. Higher coffee prices have enabled growers to increase spending on fertilizers and other inputs, thereby improving productivity.
In 2025, Vietnam’s coffee exports reached 1.59 million tonnes, generating more than USD8.9 billion in revenue, the highest level on record. This represented an increase of 18.3% in volume and 58.8% in value compared with 2024.
Vietnam’s coffee exports in 2025 recorded strong growth and set a new record, driven by rising global coffee consumption while supply tightened. Low inventories in many major producing countries created a high price environment, which provided strong support for Vietnam’s export performance.
Exports to the two key markets, the EU and the US, are expected to slow somewhat in 2026 due to policy changes. However, reduced selling pressure from farmers will remain a supportive factor for domestic coffee prices. Over the past two years, continuously rising coffee prices have allowed farmers to accumulate savings, while most of the remaining inventories are still held by them. In other words, farmers are now in a stronger position than before when it comes to deciding selling prices.
T.Huong
Source: Vitic