Domestic rice market on January 10, 2026: Fragrant and soft rice prices remain high
Saturday, January 10,2026
AsemconnectVietnam - According to Kinhtedothi, domestic paddy and rice prices on January 10, 2026, showed little change. The supply of winter–spring paddy was fairly available, but trading activity remained limited.
Accordingly, paddy and rice prices today in the Mekong Delta were largely stable.
For paddy, according to updates from the Department of Agriculture and Environment of An Giang province, fresh paddy prices were as follows: OM 18 ranged from VND6,500–6,700/kg; IR 50404 from VND5,500–5,600/kg; OM 5451 from VND5,800–6,000/kg; Dai Thom 8 from VND6,500–6,700/kg; OM 34 from VND5,200–5,400/kg; and OM 4218 from VND6,000–6,200/kg, unchanged from the previous day.
In many localities, Winter–Spring paddy supply was offered sporadically; in some areas, trading was thin while prices remained firm. In Ca Mau, traders tended to offer lower prices for fragrant paddy, while ST paddy held steady.
In Can Tho, Winter–Spring paddy supply was fairly abundant in Dong Phu Long and Tran De areas, but transactions were limited and prices stable. In An Giang, Dong Thap, Vinh Long, and Tay Ninh, trading activity was low and prices across paddy varieties showed little movement.
In Can Tho, Winter–Spring paddy supply was fairly abundant in Dong Phu Long and Tran De areas, but transactions were limited and prices stable. In An Giang, Dong Thap, Vinh Long, and Tay Ninh, trading activity was low and prices across paddy varieties showed little movement.
For rice, according to updates from the Department of Agriculture and Environment of An Giang province and Lua Gao Viet, prices were recorded as follows: Dai Thom 8 rice ranged from VND8,800–8,900/kg; IR 504 export-grade rice from VND7,600–7,800/kg; OM 5451 export-grade rice from VND8,150–8,300/kg; Soc Thom export-grade rice from VND7,500–7,600/kg; CL 555 export-grade rice from VND7,340–7,450/kg; OM 380 export-grade rice from VND7,200–7,300/kg; OM 18 export-grade rice from VND8,500–8,600/kg; and IR 504 finished rice from VND9,500–9,700/kg, unchanged from the previous day.
Regarding by-products, prices ranged from about VND7,600–11,000/kg. Broken rice increased by VND100/kg to VND7,600–7,700/kg, while rice bran remained at VND10,000–11,000/kg compared with the previous day.
At the local level, trading activity continued to be slow, with prices relatively stable. In An Giang and Sa Dec (Dong Thap), arrivals were limited and rice prices showed little fluctuation. In An Cu (Dong Thap), demand was weak and rice prices remained stable.
At retail markets, rice prices were flat compared with the previous day. Current listed prices included: Nang Nhen rice at the highest level of VND28,000/kg; Huong Lai rice at VND22,000/kg; Thai fragrant long-grain rice at VND20,000–22,000/kg; Nang Hoa rice at VND21,000/kg; Taiwanese fragrant rice at VND20,000/kg; Jasmine fragrant rice at VND14,000–15,000/kg; common white rice at VND16,000/kg; Soc common rice at VND16,000–17,000/kg; ordinary rice at VND12,000–13,000/kg; Soc Thai rice at VND20,000/kg; and Japanese rice at VND22,000/kg.
On the export market, according to the Vietnam Food Association (VFA), Vietnamese rice export prices were recorded as follows: 5% broken fragrant rice at USD420–440/tonne; 100% broken rice at USD319–323/tonne; and Jasmine rice at USD446–450/tonne.
Vietnam exported 7.85 million tonnes of rice in 2025, generating $4.02 billion in revenue, according to the Ministry of Agriculture and Environment. The volume declined by 12.7% year-on-year, while export value fell more sharply by 29.4%. In December alone, rice shipments reached 340,000 tonnes, earning $189 million. The average export price in 2025 was estimated at $555 per tonne.
As traditional markets such as the Philippines and Indonesia showed signs of contraction, experts said a strategic shift toward the premium segment has become increasingly important. Key target markets for high-quality rice, specialty varieties, and processed rice products include the European Union, Japan, the United States, and China.
Vietnam’s ST25 rice has continued to be recognized as the “world’s best rice,” creating significant opportunities in premium markets in the US, Europe, and China. Meanwhile, Japonica rice has been gaining a foothold in Japan.
T.Huong
Source:Vitic
Vietnam exported 7.85 million tonnes of rice in 2025, generating $4.02 billion in revenue, according to the Ministry of Agriculture and Environment. The volume declined by 12.7% year-on-year, while export value fell more sharply by 29.4%. In December alone, rice shipments reached 340,000 tonnes, earning $189 million. The average export price in 2025 was estimated at $555 per tonne.
As traditional markets such as the Philippines and Indonesia showed signs of contraction, experts said a strategic shift toward the premium segment has become increasingly important. Key target markets for high-quality rice, specialty varieties, and processed rice products include the European Union, Japan, the United States, and China.
Vietnam’s ST25 rice has continued to be recognized as the “world’s best rice,” creating significant opportunities in premium markets in the US, Europe, and China. Meanwhile, Japonica rice has been gaining a foothold in Japan.
T.Huong
Source:Vitic
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