AsemconnectVietnam - In the context of a volatile global economy, developing overseas markets is not just a temporary solution but has become a strategic pillar for Vietnam's export growth.

The impressive export results in 2025 showed the increasingly clear leading role of market policies.
Sustainable export growth has never been solely the responsibility of individual businesses. Behind the impressive figures on export value, markets, and trade balance lies the regulatory and pioneering role of state management agencies in developing overseas markets – a crucial pillar of an outward-oriented economy.
According to information from the Department of Overseas Market Development (Ministry of Industry and Trade), in 2025, Vietnam's macroeconomic indicators will show many positive signs: GDP growth of 8.02%; total import and export turnover reaching US$930 billion, an increase of 18.2% compared to 2024; the trade surplus reached US$20 billion.
Notably, Vietnam has maintained a continuous trade surplus for 10 years, contributing to the stability of foreign exchange reserves, reducing exchange rate pressure, and strengthening national foreign exchange reserves. These results reflect the effectiveness of the strategy of developing and expanding export markets in a global context full of risks.
The export structure continued to improve significantly. The number of export items with a turnover exceeding US$1 billion will increase to 36 items in 2025, of which 8 items will exceed US$10 billion, accounting for 70.2% of the total turnover. At the same time, the number of export markets exceeding US$1 billion will expand to 35 markets.
These figures showed that the market penetration capacity and competitiveness of Vietnamese goods have been significantly enhanced.
In the context of increasing trade competition, developing overseas markets is not just about opening up markets but also about risk management. Closely monitoring policy changes, trade conflicts, and tariff trends in major markets helps regulatory agencies proactively advise on solutions, protect national interests, and support businesses in minimizing adverse impacts. This approach shifts trade policy from reactive to proactive, from situational handling to long-term orientation.
Another important highlight is the market diversification strategy. Promoting negotiations on new-generation Free Trade Agreements (FTAs), alongside effectively utilizing existing FTAs, not only opens up more export opportunities but also reduces dependence on a few traditional markets. This forms the foundation for enhancing the economy's resilience to external shocks and creating a more balanced international trade relationship.
In addition, the removal of trade barriers, handling of trade defense cases, technical barriers, and the promotion of lifting the IUU "yellow card" continue to play a crucial role.
When barriers are identified and addressed promptly, businesses' market access opportunities expand, compliance costs decrease, thereby enhancing the competitiveness of Vietnamese goods in the international market.
In 2026, developing overseas markets continues to be identified as a pillar of Vietnam's export growth. The focus is not only on expanding scale but also on improving the quality of growth through market diversification, effectively utilizing FTAs, strengthening market information, and supporting businesses to participate more deeply in global distribution chains.
This is the fundamental direction for the sustainable development of Vietnamese exports in the new phase.
CK
Source: VITIC/ thuehaiquan.tapchikinhtetaichinh.vn