Mobile World Group (MWG) achieves 95% of revenue plan after 11 months
Friday, December 26,2025
AsemconnectVietnam - According to the 11-month business report of Mobile World Investment Corporation (MWG), the company generated VND142,302 billion in revenue, a 16% increase compared to the same period last year, and achieved 95% of its annual revenue plan (VND150,000 billion).
The Mobile World and Dien May Xanh chains recorded cumulative revenue of nearly VND96,500 billion after 11 months, an 18% increase compared to the same period last year and accounting for 67.8% of total revenue. Growth mainly came from existing store revenue, reaching approximately 20%, reflecting the effectiveness of the strategy of focusing on improving operational efficiency and optimizing the existing store system, rather than expanding the network. The total number of Mobile World and Dien May Xanh stores reached 3,029 by the end of November.
In November 2025 alone, revenue reached nearly VND9,500 billion. Compared to the previous month, revenue was adjusted due to a decrease in demand for iPhone products. However, the chain still recorded a 32% increase year-on-year and maintained growth from the high base of September 2025, despite unfavorable weather conditions. This result was supported by growth from several key product categories, including phones, televisions, refrigeration, and household appliances.
In addition, the online channel also brought in nearly VND5,600 billion in 11 months, accounting for 5.8% of total revenue.
Currently, the number of stores for The Gioi Dien May and Dien May Xanh are 1,012 and 2,017 respectively.
At Bach Hoa Xanh chain, cumulative revenue reached nearly VND42,600 billion, a 14% increase year-on-year, with growth coming from both fresh food and FMCG groups. In November alone, revenue reached VND4,200 billion, a 6% increase compared to the previous month and nearly 20% compared to the same period last year.
The chain opened 721 new stores in 11 months, exceeding its target of opening 600 new stores in 2025, with nearly 50% in the Central region. The new stores recorded positive overall profit at the store level (after deducting all direct operating and logistics costs).
Also in November, Bach Hoa Xanh officially launched in the North with its first 20 supermarkets in Ninh Binh, marking a strategic expansion after nearly 10 years of serving consumers in the South and Central regions, bringing the total number of stores to 2,482 by the end of November.
Additionally, An Khang recorded 371 stores, with average revenue exceeding VND550 million per store in November 2025, a 7% increase compared to the same period.
AvaKids achieved double-digit revenue growth in the first 11 months of 2025 compared to the same period, with average revenue of nearly VND1.8 billion per store per month, across a total of 80 stores. The chain has become profitable at the company level and will continue to prioritize improving operational efficiency in the coming period.
EraBlue recorded revenue growth of over 70% after 11 months of 2025. The chain currently operates 168 stores, exceeding its annual total store target (150 stores), and has already achieved profitability at the company level.
N.Nga
Source: VITIC/Tinnhanhchungkhoan
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