AsemconnectVietnam - On the evening of October 9, PNJ was honored at the Asia Pacific Enterprise Awards (APEA) 2025, with two categories including Fast Enterprise Award and Corporate Excellence Award.

With the theme “Showcasing Future-Ready Enterprises”, APEA 2025 was organized by Enterprise Asia to honor pioneering organizations and leaders who proactively adapt to the future in the context of strong technological development and global economic fluctuations.
This year, the awards were presented in four main categories: Corporate Excellence Award, Inspirational Brand Award, Fast Enterprise Award, and Master Entrepreneur Award. The honored businesses and individuals all possess outstanding achievements in innovation, while making efforts and persevering in their commitment to creating sustainable values for society.
Thanks to positive growth results and sustainable development orientation, in line with the spirit of APEA 2025, PNJ was simultaneously named in two outstanding categories, affirming its position as the leading jewelry and Lifestyle retailer in Vietnam, demonstrating the company's efforts to integrate into the region.
Despite the challenging market context, in 2024, PNJ still achieved VND37,823 billion in revenue, after-tax profit of VND2,113 billion, a record in its history of operations, and paid more than VND2,100 billion to the state budget, leading the retail business sector. In the first six months of 2025, PNJ continued to record net revenue of VND17,218 billion, and after-tax profit of VND1,115 billion, retail revenue maintained a positive growth rate of 5.5% over the same period.
PNJ representative shared that the enterprise created new "miracles" even in particularly difficult times, demonstrating its ability to adapt flexibly based on a strong internal foundation that has been recreated and tempered over the years. The "renewed" professional retail capacity combined with a dedicated and committed staff has helped PNJ continuously innovate ways to approach customers with increasing sharpness.
Accordingly, PNJ continuously invests in expanding the scale of its retail chain, improving operational efficiency and upgrading customer experience. The company plans to diversify its investment portfolio, develop supporting fields that are highly synergistic with its core business activities such as high-end consumer products, men's fashion, etc.
According to Brand Finance's report, PNJ's brand value has continuously increased over the past 10 years, especially in the period 2022-2025, increasing by nearly 43%, from USD367 million to USD523 million. In 2025, PNJ will continue to be in the Top 10 Strongest Vietnamese Brands and maintain its position as the most valuable jewelry retail brand in Vietnam.
In parallel with its impressive business achievements, PNJ is also one of the pioneering enterprises in comprehensively and harmoniously applying the three pillars E-S-G in its sustainable development strategy, including: environmental protection (Environment), social responsibility (Social) and applying advanced governance standards (Governance).
With the statement "PNJ acts responsibly to honor the beauty of people and life in a sustainable way", the company has implemented many activities to create an impression such as: Cinderella's Dream, Warm Hand Connection, 0 Dong Mini Supermarket, Happy Young Family... accompanying the community with practical actions.
PNJ representative added that the two awards at APEA 2025 recognized the efforts of the long-term innovation and development process, in which the enterprise simultaneously focused on improving management capacity, applying technology in operations, developing human resources and creating sustainable values for the community. In the strategy until 2030, PNJ is steadfast in its goal of maintaining its position as the largest Lifestyle retail system in the country and reaching the world.
N.Nga
Source: VITIC/Tinnhanhchungkhoan