AsemconnectVietnam - After a slow start in the first months of the year, recently, fruit and vegetable exports have continuously had impressive growth towards a new record of 8 billion USD this year.

Regaining growth momentum
According to the latest statistics from the Customs Department, in the first period of September (September 1-15), the export turnover of fruits and vegetables reached nearly 647 million USD. This is a very impressive figure, increasing by 38.54% compared to the same period last year.
Thus, recently, fruit and vegetable exports have achieved very positive turnover. In August, exports of this group brought in more than 951 million USD, up 24.4% compared to the previous month and up by 12.94% compared to the same period of 2024.
As from the beginning of the year to September 15, 2025, Vietnam's fruit and vegetable export turnover reached 5.466 billion USD, up by 5.3% over the same period last year.
Although compared to the overall growth rate of the country or many key product groups, the increase in the fruit and vegetable group is not high. However, this is a very remarkable result, because in the long period of 2025, fruit and vegetable exports faced many challenges.
For example, in the first month of the year (January of 2025), fruit and vegetable exports only reached 372.7 million USD, down by 23.7% compared to the same period last year.
And by the end of July of 2025, the exports of this item still grew by a negative 0.3%.
To achieve positive growth results by September 15, it is the result of many factors, including market diversification, improving product quality and effectively taking advantage of free trade agreements (FTAs) that Vietnam has signed.
Vietnamese agricultural products, especially tropical fruits, are increasingly favored by international consumers thanks to their unique flavors and improved quality.
In addition, an important contribution to this recovery also comes from the Chinese market.
In August alone (updated according to the market of the Customs Department by the end of August of 2025), fruit and vegetable exports to China reached 678.3 million USD, an increase of 15% over the same period last year and accounting for 71.32% of the country's fruit and vegetable export turnover in the month.
However, in the first 8 months, fruit and vegetable exports to China decreased compared to the same period of 2024. Specifically, by the end of August, exports to this market reached 2.79 billion USD, down by 287 million USD compared to the same period last year, equivalent to a decrease of 9.4%.
Despite the decrease compared to the same period of 2024, China is still the largest export market for this item, accounting for a very large proportion of nearly 58% of the country's fruit and vegetable export turnover.
Remarkable growth in the US market
Although the largest market, China, is still down quite deeply, as mentioned above, thanks to market diversification, fruit and vegetable exports have recovered and grown by 5.3% compared to the same period last year.
The most impressive result is the export result to the US market. This is the second largest market and recorded a very positive growth rate.
By the end of August, fruit and vegetable exports to the United States reached 363.3 million USD, up by 59.8% over the same period last year.
This is a very spectacular figure, showing that Vietnamese fruit and vegetable products are increasingly conquering consumers in one of the most demanding markets in the world.
With the current growth momentum, the Vietnamese fruit and vegetable export industry can be completely optimistic about achieving and even surpassing the targets set for the whole year 2025, especially aiming for a record export of 8 billion USD.
The strong growth in the US market and the recent recovery in the Chinese market are a solid basis for this assessment.
Sharing with the press recently, Mr. Dang Phuc Nguyen, General Secretary of the Vietnam Fruit and Vegetable Association, said that purchasing power in the Chinese market has increased sharply recently due to the upcoming Chinese National Day (October 1) and the Mid-Autumn Festival, when the demand for durian for cake fillings skyrockets.
According to Mr. Dang Phuc Nguyen, October promises to be the peak period for durian boom when the main crop ends, while Vietnam still has off-season supply in November and December. This is the period when other countries are almost out of stock, creating an advantage for Vietnamese agricultural products, helping prices remain high. These are extremely positive forecasts, because durian is a high-value commodity and contributes the most to the country's fruit and vegetable export turnover.
CK
Source: VITIC/ haiquanonline.com.vn