AsemconnectVietnam - Phu Nhuan Jewelry Joint Stock Company (PNJ - HOSE) announced its business results for the first 6 months of the year with net revenue reaching VND17,218 billion and profit after tax reaching VND1,119 billion.

According to the recently announced business report of PNJ, in the second quarter of 2025 alone, net revenue and profit after tax reached VND7,582 billion and VND442 billion, respectively.
In the first 6 months of 2025, despite weak jewelry market purchasing power due to high gold prices, retail sales still recorded a positive growth of 5.5% over the same period.
This positive result comes from the following factors: The number of stores continued to increase compared to the same period in the first 6 months of 2024 (428 stores compared to 405); Marketing programs are effectively implemented, helping to successfully attract many new customers; Product strategy and product portfolio are flexibly adjusted according to market trends and needs, and PNJ continuously improves customer experience and enhances service quality.
In particular, PNJ has implemented marketing and retail marketing activities that harmonize and balance two key objectives: trade and contribute to shaping brands that connect with many customer groups, contributing to positively impacting business indicators, creating new purchasing trends for consumers.
In addition, wholesale jewelry revenue in the first 6 months of 2025 increased by 14.5% over the same period. With the advantage of being a reputable manufacturer, operating methodically and strictly complying with regulations, PNJ continues to affirm its position and gain customers' trust, especially in the context of the market increasingly emphasizing transparency and product traceability.
The average gross profit margin in the first 6 months reached 21.4%, up from 16.4% in the same period in 2024, mainly due to changes in revenue structure. Specifically, the proportion of revenue from retail jewelry reached 66.4%, up sharply by 16.9% compared to 49.5% in the first 6 months of 2024.
PNJ optimizes its core product portfolio strategy to flexibly meet the constantly changing needs of the market. At the same time, the company is always innovating in approaching and understanding customers by exploiting data platforms and technology to increase resolution in market analysis, quickly providing solutions based on data analysis and consumer demand layers.
N.Nga
Source: VITIC/Tinnhanhchungkhoan