AsemconnectVietnam - As one of the pioneers in the field of manufacturing and trading ceramic tiles in Vietnam, Royal Production and Investment Joint Stock Company (Royal, stock code RYG) has been affirming its solid position in the domestic and international markets.

In particular, focusing on developing sintered stone products not only creates a major breakthrough in the product portfolio, but also enhances brand value through a sustainable development strategy and the application of modern technology.
Sintered stone - A strategic product of the future
The combination of aesthetics and technology
Sintered stone is the perfect combination of advanced technology and classy design. In 2023, Royal officially started construction of the Royal Sintered Stone factory with Sacmi Continua+ technology from Italy - the leading solution in the ceramic materials manufacturing industry. This technology helps create products that perfectly replace natural stone, with realistic and vivid patterns, meeting all design trends from classic to modern.
Outstanding features
In addition to aesthetics, sintered stone also possesses outstanding durability with scratch resistance, good bearing capacity and does not deform under harsh weather conditions. In addition, with a dirt-resistant, waterproof and easy-to-clean surface, the product becomes an ideal choice for areas that are frequently exposed to water such as kitchens, bathrooms and exteriors.
In particular, sintered stone is produced from natural materials, does not emit toxic emissions, is safe for users' health and is friendly to the living environment. This is a pioneering material in the green construction trend, in line with Royal's sustainable development goals.
Strategic Vision – International Reach
Leading the Global Trend
Recognizing the great potential of the sintered stone market, Royal sets an ambitious target that by 2025, revenue from this product line will account for about 61% of total export value; at the same time, increasing the export proportion from over 20% to over 30%, with consolidated revenue expected to reach VND 2,500 billion and after-tax profit of about VND 420 billion.
Comprehensive Upgrade
To achieve these goals, Royal is focusing on restructuring its product portfolio, developing product lines with high added value, and promoting the application of technology in the sales system to optimize customer experience.
Affirming the pioneering brand
With a clear strategy, advanced technology and long-term vision, Royal not only aims to expand its scale of operations but also affirms its outstanding competitiveness in the construction materials industry. Sintered stone – Royal’s main product – will be the foundation for the company to expand further in the international market, becoming a symbol of quality and creativity.
N.Nga
Source: VITIC/Tinnhanhchungkhoan