AsemconnectVietnam - On Tuesday, Robusta coffee prices in Vietnam's Central Highlands, the country's largest coffee-growing area rose by 1,300 VND to 127,300–127,900 VND per kg compared to Yesterday, according to Kinhtedothi.

Gia Nghia of Dak Nong provided the maximum price of VND127,900/kg, while traders in Lam Dong province offered the lowest price of VND127,300. Robusta coffee rose to 127,300 VND per kg in Bao Loc, Di Linh, Lam Ha; to 127,700-127,800VND per kg in Dak Lak; to 127,800-127,900VND per kg in Dak Nong; to 127,700VND per kg in Kon Tum, and to 127,600-127,700VND per kg in Gia Lai.
Vietnamese coffee growers have actually been struck hard this year by the worst dry spell in nearly a years, raising issues of costlier espressos throughout the world, even as some farmers keep yields healthy with smart countermeasures. Domestic projections for next season's harvest in Vietnam, the world's 2nd biggest coffee producer, stay grim.
Trung Nguyen Legend launched 10 new coffee shops in the US and China during July, promoting Vietnam’s coffee beans and coffee culture to the world.
The move follows Trung Nguyen Legend’s efforts to promote “The Tao of Coffee” philosophy to the world through a documentary of the same name produced by Warner Bros. Discovery, and “The Tao of Coffee: From Beans to Beauty” on CNN. The new store openings mark a bold move by Vietnam’s leading coffee corporation on its journey to conquer the global market, positioning Vietnam as a coffee powerhouse.
A year after launching its first franchise store in the US, which received a warm response, on July 18 and 25 Trung Nguyen Legend opened two Trung Nguyen Legend Coffee World spaces in San Jose, California. They are the first Trung Nguyen Legend Coffee World spaces and Trung Nguyen Legend's fourth and fifth outlets in the US. Located at 909 Story Road, Unit 100, and 1631 East Capitol Expressway, Unit 107, both Trung Nguyen Legend Coffee World spaces are situated on busy roads with abundant cultural, commercial, and business activities in the city of San Jose, easily attracting a large number of American customers and international tourists to experience and discover.
Along with its continuous efforts to open new coffee shops in leading international markets, more than 300 Trung Nguyen, G7, and Trung Nguyen Legend products produced using the world’s best Robusta beans from Buon Ma Thuot have become popular in more than 100 countries and territories.
In the US, G7, Trung Nguyen, and Trung Nguyen Legend products are present in the Costco supermarket chain, nearly 100 per cent of Asian supermarkets in the US, and across various online sales channels such as Amazon, Walmart, eBay, and Say Weee. Efforts to promote trade, expand the distribution system, and establish strategic partnerships in the US are also being continuously strengthened.
Specifically in China, Trung Nguyen Legend Group has 15 importers, 300 secondary distributors, 30,000 offline sales points, and thousands of online stores on platforms like JD, Amazon, Taobao.com, Tmall.com, and Century Mart. Particularly, the Chinese market has had over 15 million regular drinkers of G7 coffee. In “The Tao of Coffee", Discovery reported that “the G7 brand is now sold in 100 countries and ranked as one of the top five coffee brands in China, supplying 2.5 billion coffee sachets per year.”
Besides the US and Chinese markets, Trung Nguyen Legend officially opened its second international office in South Korea (after China) in 2023. The group not only collaborates with online sales channels such as Coupang (the largest retailer on the South Korean e-commerce platform) and retail chains like Lotte Mart, Homeplus, Emart, and Hanaromart supermarkets, but also developed an official sales channel in South Korea: https://g7coffee.co.kr/.
Trung Nguyen Legend's coffee products have also covered nearly 100 per cent of major retail chains in other countries, such as Costco, Walmart, Carrefour, Auchan (Russia), Woolworth (Australia), Loblaws (Canada), and Lotus (Thailand).
Following are domestic Robusta coffee prices on July 23, in Vietnam's Central Highlands:

T.Huong
Source: Vitic