AsemconnectVietnam - On Wednesday, Robusta coffee prices in Vietnam's Central Highlands, the country's largest coffee-growing area fell by 200 VND to VND67,300 – VND68,100 per kg compared to Yesterday, according to Kinhtedothi.

Gia Nghia of Dak Nong provided the maximum price of VND68,100/kg, while traders in Lam Dong province offered the lowest price of VND67,300/kg. Robusta coffee fell to VND67,300 in Bao Loc, Di Linh, and Lam Ha; to VND67,800 – VND68,900 per kg in Dak Lak; to VND68,000 - VND68,100 in Dak Nong; to VND67,700 per kg in Kon Tum, and to VND67,600 - VND67,700 per kg in Gia Lai.
Key players in the Vietnam coffee market
The Vietnamese coffee market is a tough arena for both local and foreign brands. A Mordor Intelligence assessment lists five leading brands in the Vietnam coffee market. These are noted below.
Nestlé
Nestlé is a well-known brand in the Vietnamese fast-moving consumer goods (FMCG) industry. The company has leading instant coffee products under the brand name ‘Nescafé’, which had the highest brand recognition of instant coffee products in Vietnam in 2018. Currently, Nestlé has six plants in Vietnam with roughly 2,300 employees.
Bien Hoa Vinacafé Joint Stock Company
Bien Hoa Vinacafé is the leading coffee manufacturing company in Vietnam with two signature coffee instant products: Vinacafé and Wake-up. The company has exported its coffee products to more than 20 countries, including major markets in ASEAN and Europe.
Starbucks Coffee Company
Starbucks is the world’s biggest coffee retailer with more than 30,000 retail stores located in 75 countries. In Vietnam, the company owns 87 stores, which are mainly concentrated in Hanoi and Ho Chi Minh City. According to the CEO of Starbucks Vietnam, the company plans to continue to expand its network in Vietnam and is expected to reach 100 stores this year 2023.
Len’s Coffee LLC
Len’s Coffee is a family-run coffee-exporting company. The company exports different varieties of coffee to the U.S. from Vietnam, including Arabica, Robusta, Excelsa, and Liberica. Len’s Coffee works with four famous local coffee brands in Vietnam: Trung Nguyen Coffee, Highlands Coffee, Truong Lam Coffee, and Bach Coffee.
Phuc Long Trading Production Company Limited
Phuc Long Trading Production Company is a pioneer in the Vietnam coffee and tea industry. The company had a total of 132 stores in 2022 and aims to be the largest coffee and tea chain in Vietnam. In addition to offering food and beverage services at stores, Phuc Long also sells packaged coffee and tea products. The company has plans to expand into the global market in 2024.
Following are domestic Robusta coffee prices on September 20, in Vietnam's Central Highlands:

T.Huong
Source: Vitic/Kinhtedothi