AsemconnectVietnam - Changing its new look, Hanoi Beer Alcohol and Beverage Joint Stock Corporation continues its more than a century-long journey as national pride, bringing rich beer flavors to the special moments of countless generations of Vietnamese people.

 Hundreds of years of cherishing the golden mark, preserving the quintessential beer taste

As a symbol guaranteed by time with more than 132 years of development, Hanoi Beer accompanies the flow of Vietnamese history, witnessing the ups and downs, developing and becoming a part of the national cuisine.

Leading the way in the beverage industry, Hanoi Beer has always been steadfast in preserving its rich, quintessential taste since 1890. With a legacy that has conquered millions of generations of Vietnamese beer lovers, Hanoi Beer has come to life as a traditional and familiar drink in every meeting.

 The year 2023 marks an important turning point in the development process of Hanoi Beer with the spirit of "Preserving the essence - Elevating position" conveyed through a completely new look with a modern breath.

 Upgrading its modern appearance and opening a new era, Hanoi Beer elevates its position as a hundred-year heritage

The new packaging represents the continuity between tradition and modernity, symbolizing the heritage passed down and cultivated through generations. The Hanoi Beer logo with its trendy design represents the spirit of preserving quintessence with the desire to elevate its position to a new level. The original red color on the words Hanoi Beer is shown on a characteristic yellow background inspired by the smooth, golden beer from 1890 to present. Layers of stylized wavy graphics honor the Hanoi Beer brand with its rich beer lines throughout the century, showing the continuity between traditional and modern values, between the past and the future.

The images of Hanoi Beer Factory at past and present, are placed side by side, affirming the achievements of more than a hundred years of reaching out, continuing to be a proud taste of many generations of Vietnamese people.

Since the first days of appearing on the market, Hanoi Beer has become an indispensable drink in special moments of Vietnamese people. With the flow of time, the rich flavor and golden color of beer have gradually become an important part of Vietnamese culinary culture. Representing the spirit of the new generation, Hanoi Beer is constantly evolving to enhance customer experience.

Efforts to transform ourselves to extend the hundred-year journey of proudly deserving the title of National Brand

National Brand represents the prestige and product quality of a country. Always leading in quality, constantly innovating, pioneering in the industry and contributing to promoting Vietnam's image are the core criteria of a National Brand. It is a journey that requires persistent efforts from businesses.