Hoang Hau Dragon Fruit Farm Co., Ltd has long been known as a pioneering exporter of Vietnamese dragon fruit to the world. With two dragon fruit farms covering a total area of 400 ha, the company completely controls its input supply for production. Its farms have modern processing, packaging and preserving systems. Notably, its Packaging Workshop and Hoang Hau Dragon Fruit Farm are certified the “Global Partnership for Good Agricultural Practice - GLOBAL G.A.P every year. Thus, Hoang Hau Dragon Fruit is always a trusted and well-liked brand in all countries it makes a presence like Europe, Asia and China. Furthermore, the company has built sustainable supply chains in demanding and fastidious markets such as Europe, the United States and Canada and has constantly expanded its exports to new markets such as Japan, South Korea and India.

Remarkably, in 2013, Hoang Hau Dragon Fruit Farm Co., Ltd registered the patent for LĐ5 red-flesh dragon fruit of Southern Fruit Research Institute (SOFRI), thus marking a new progress in the company development history in particular and the history of the Vietnamese horticulture sector in general. Featured by delicious fresh, high disease resistance and long preservation duration, the LĐ5 red-flesh dragon fruit is seen as a strategic product in the company’s market development plan. Once deployed, the project will create a new long-term sustainable material area and promise to open a new bright future for the Vietnamese dragon fruit market. The new LĐ5 variety, protected with proprietary production and trading, will have high competitiveness and limit some difficulties that the dragon fruit sector is facing now.

The company has recently exported LĐ5 dragon fruit to some European countries (e.g. Germany and the Netherlands) and India. The market approach results showed that consumers in these markets liked the pitaya a lot and the company therefore received many orders for the fruit. But, the firm now lacks farming areas to meet all orders at the same time. This can be seen as a good movement to the process of shaping a new production process of the company. Apart from Europe, China and India are also major consumer markets of the company because of their high demands.

In the coming time, the firm will accelerate the production and transfer of LĐ5 variety on a large scale with the aim of diversifying the product for the market. Besides, it will build production chains and transfer the variety according to its demands and directions. Accordingly, the product must not only meet good-looking, clean and safe standards but farmers also sell their product to the company according to its well-designed plans. Then, the dragon fruit output will be regulated according to market demands, product value is always kept high, and the fruit avoids the risk of being cornered by Chinese traders as now. Besides, Hoang Hau Dragon Fruit Farm Co., Ltd has accelerated high-tech applications based on existing experiences to build modern farm systems according to the GLOBAL G.A.P standards to ensure production output and strictly control product quality when it is supplied to demanding markets such as Europe, the United States and Japan.

With these achievements, Hoang Hau Dragon Fruit Farm Co., Ltd and “Queen Farm Dragon Fruit” brand have been honoured with prestigious national awards and titles like Red Star Award, Vietnam Gold Star Award and Prestigious Exporter Award in many straight years. Besides, as a major agricultural exporter, with sustainable agricultural production criteria, Hoang Hau Dragon Fruit Farm Co., Ltd always attaches much importance to social security, environmental protection, and employment for local labourers.
N.Nga