Cuong Phat Ceramics: 35-year Branding
Wednesday, May 16,2018AsemconnectVietnam - With sophisticated high-class products that carry distinctively national cultural values, Cuong Phat pottery has succeeded in conquering domestic consumers and reaching out to many markets in the world.
Mr Ly Ngoc Bach, Director of Cuong Phat Co., Ltd, said he was lucky enough to be born into a three-generation ceramic-making family. His brother and his sister are both working in the ceramics industry and making various famous ceramic brands.
At the same time, he applied the advanced quality management system - ISO9001-2000 and later 9001:2008 - to ensure that the entire operation of the company is always controlled and constantly improved.
Talking about Cuong Phat’s ceramic products, Bach said that each product is always meticulously crafted, fired at high temperature and based on European standards. All inputs are strictly tested for safety. Designs and colours meet consumer tastes and requirements.
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