Kangaroo with New Conquest
Monday, March 27,2017AsemconnectVietnam - During 14 years in the Vietnamese market, consumers generally know Kangaroo as the leading brand of water purifiers, home appliances and kitchen appliances. With the launch of antibacterial sanitary ware in September 2016, Kangaroo officially stepped into construction material industry, a bold decision that surprised many people. This is a compulsory trend if a company wants to survive and develop, and Kangaroo is ready for a new conquest.
In Vietnam, the sanitary ware market is quite vibrant with the presence of well-known global manufacturers, local producers and even unknown brands. There are two distinct segments, one is foreign high-class brands with very high prices and the rest is mostly popular segment with reasonable price. The latter also includes origin-unknown products with poor product quality and unreliable warranty service. Low-quality counterfeits not only cause economic loss but also seriously affect production, and environment of Vietnam.
Therefore, Kangaroo set two main goals: Providing consumers with best options, designs and reasonable prices. In addition, with the nationwide distribution system, Kangaroo helps to push back counterfeits, fakes, origin-unknown product and helps consumers to choose out best products. In fact, Kangaroo launched product lines such as antibacterial stainless steel sink and antibacterial shower since 2014. But after two years of preparation, Kangaroo officially announced the line of antibacterial sanitary wares in 2016. This was a technological breakthrough of Kangaroo.
As a late comer in the sanitary ware market, Kangaroo's products eliminate shortcomings of existing products in the market. Accordingly, using modern production technologies and new materials has created products with optimal antimicrobial properties. All products are designed with two press-to-run buttons aimed to save water and reduce operational noise. Warranty is up to 5 years.
Accessories are imported from reputable brands such as WDI and R&T. Using this "smart" technology on a variety of materials requires sophisticated technology and engineering. Therefore, Kangaroo has thoroughly researched antibacterial agents, durability, and smoothness of product and picked up best accessories and industries for its products.
Its products like hot water boilers, antibacterial showers and stainless steel antibacterial washbasin have been widely accepted by consumers. And, the launch of these sanitary wares this time has confirmed Kangaroo's deep penetration into the market and laid a stepping stone for Kangaroo to become a leading sanitary equipment producer in Vietnam by 2018.
Kangaroo Group has concentrated on research on use of antimicrobial sanitary material. This can be considered a new and highly intelligent material and we will continue to go on the way that combines science with business to generate new values for society.
N.Nga
Source: vccinews.vn
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