AsemconnectVietnam - Tien Phong Plastic is a leading plastic producer in Vietnam. Over 57 years of its operation, Tien Phong Plastic has affirmed its reputation in the market. Continuously winning "Vietnam High Quality Goods" Awards, the National Quality Gold Cup and Asia Pacific International Quality Award, Tien Phong Plastic has asserted its strong position in both domestic and overseas markets

In 2009, the company expanded its branches in the Southern region. The company invested VND100 billion to build a new plant in Dong An 2 Industrial Park, Binh Duong province. Once completed, this facility will turn out PVC, HDPE and PP-R pipes for southern and central southern regions. This is the biggest plastic market in the country. 

To meet customers’ demands and expand production scale, Tien Phong Plastic established Central Tien Phong Plastic Co., Ltd to build a production plant in Nam Cam Industrial Park, Nghe An province. Costing VND120 billion, the 4.5-ha facility is designed to churn out 20,000 tonnes of products a year. This project not only brings value economic value to the company but also gives a boost to industrial development in this barren land. 

The company is not only trusted by domestic market but also by foreign partners. To scale up production and expand global presence, the company has so far conducted registered its brand name in some countries such as China, Laos, Thailand, Cambodia and Myanmar. The company’s exports are expected to balloon in the coming year.

The company also marked its global presence and full maturity by setting up Tien Phong - SMP Joint Venture in Laos, a US$2.5 million joint venture where Tien Phong Plastic holds 51 percent of stake. The company estimates its export revenue with Laos will reach US$1.2-1.8 million a year.

Together with Hai Phong City to catch the new wave of Japanese investments, Tien Phong Plastic has sought out a reliable partner, Sekisui Chemical Group. This economic cooperation has opened up new opportunities for Tien Phong Plastics to expand joint investment and market development in the future. With 54 years’ experience in plastic production, Sekisui Chemical Corporation will transfer moulds, equipment and technology to Tien Phong Plastic to make aforesaid products. The Japanese partner will also provide all aspects relating to patents, trademarks and technologies, brands and product information.

Tien Phong Plastic will manufacture and sell Sekisui Chemical products and use Sekisui Chemical trademarks for these products. Remarking on this potential partnership, Tran Ba ​​Phuc, President of Tien Phong Plastic, said, "This partnership will open up opportunities and prospects for both sides. We believe that we will acquire advanced production technology and business governance experience, especially experience in manufacturing and distributing products for basic construction works in Vietnam.” Tien Phong Plastic and Sekisui Chemical will create a common standard for Asian plastic industry.

The company continuously invests for technological innovation and quality improvement, the company’s uPVC, HDPE and PPR pipes used in construction, industry, agriculture and household fields have quickly dominated the domestic market. Many product lines hold uniquely, overwhelmingly competitive advantages against other rivals like uPVC pipes with 22 sizes plus hundreds of fittings for various consumer demands.

Apart from advantages, the company has also witnessed new challenges. How to improve competitiveness in the context of extensive integration, ensure product quality and uphold the Tien Phong brand name is a heavy task for the company’s leadership. Product quality is the key to the existence and development of Tien Phong Plastic brand name and the product quality is decided by personnel, machinery and technology. Thus, in addition to recruiting and training high-quality personnel, the company regularly invests to buy new machinery and technologies. Currently, Tien Phong has European-standard in machinery and equipment.

Currently, Tien Phong Plastic has six deferred sales centres and nearly 300 sales agents in the country. The company has affirmed its position and reputation in the international market. During its 54 years of construction and development, Tien Phong Plastic is always the leading light of the Vietnamese plastic industry.

N.Nga

Source: vccinews.vn