Cadivi: a leading electric wire and cable producer in Vietnam

Business News

Cadivi: a leading electric wire and cable producer in Vietnam

Thursday, March 26,2020

AsemconnectVietnam - The electric wire and cable market is a real "battlefield." In that situation, Vietnam Electric Cable Corporation (Cadivi) has powerfully emerged to be a leading electric wire and cable producer in Vietnam and in Southeast Asia as well.

Not only to maintaining the market share, Cadivi-branded electric cables and wires are gaining increasing trust of consumers and becoming a favorite choice for electrical works of national importance. To confirm the substantiation of Cadivi product quality, the Council of Vietnam Enterprises Institute granted the certificate to Cadivi. With this certification, Cadivi is ranked among companies with highest brand creditability, product quality and customer satisfaction. The company always sticks to sustainable competitiveness development in accordance with the TQS (Trusted Quality Supplier) assessment process. In addition, the company also honored with the "For the development of ASEAN community" award as well as many other certificates and awards of quality.

Cadivi always understands and empathizes with difficulties of Vietnamese consumers. In addition, our pricing strategy is also a competitive advantage. Although the company’s profit margin has decreased in recent years, the company has always stuck to the development direction set from the early days of operation: Keeping prices stable to share difficulties with clients.

The strength of Cadivi’s products is affordable price and premium quality. Cadivi can do this because Cadivi considers prices as a long-term strategy. Instead of raising prices, which may deprive of the opportunity of using Cadivi products by low-income consumers, Cadivi has applied very strict rules to reduce costs in all phases, from material sorting to product distribution and circulation. Specifically, the company focuses very much on applying scientific and technical advancements and using state-of-the-art technologies to reduce input consumption, enhance productivity and improve product quality. With this approach, Cadivi saved VND28 billion - a record value, which helped boost productivity, stabilize prices and increase profit. As Cadivi’s products are made with least costs, Cadivi can fully supply products with stably competitive prices and high quality.

To export to demanding markets like the US and Japan, Cadivi always maintains quality policy and considers it as a key factor to Cadivi product branding. In addition to the ISO9001:2008 quality management system - the backbone quality system of the company, Cadivi has also applied other advanced quality management systems like TQM (Japan), 5S, Balanced Scorecard.

Besides, Cadivi always turns out products meeting both Vietnamese and international standards like Vietnam’s TCVN, the US’s UL and Japan’s JIS to meet all requirements of customers and keep up with requirements of international integration process.

As for the Japanese market, Cadivi has certain advantages like technical assistance and cooperation from Japanese partners. Hence, the company can meet their requirements - globally known for fussiness and perfection.
N.Nga

Source: VITIC/cadivi

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