This year’s event features 350 booths of nearly 150 domestic and foreign businesses, showcasing printing machinery, advertising materials and gifts, LED technology and advertising services, according to head of the organising board Nguyen Thanh Dao.

It also includes a conference themed VietAd Business Matching 2018 with a view to helping ad companies of Vietnam meet with those from other countries like Japan, the Republic of Korea, China and Myanmar to share experience and seek partnerships.

As part of the exhibition, a workshop will also be held to look into Vietnam’s advertising market in the first half of this year.

Nguyen Truong Son, Standing Vice Chairman and Secretary General of the Vietnam Advertising Association, said first held in 2010, VietAd has established itself in the region and become the biggest advertising equipment and technology in Vietnam.

It is growing into a prestigious, practical and effective event for domestic and foreign firms to update the latest advertising equipment and technologies, thereby helping to promote the development of the advertising sector in the country.

VietAd 2018, scheduled to last through August 11, expects to welcome more than 10,000 visitors, including industry insiders from other countries. 

The annual event is organised by the Vietnam Advertising Association, the HCM City Advertising Association and the Dong Nam Advertising and Commercial Promotion JSC. 

Source: vov.vn