Sunday, December 15,2019 - 3:39 GMT+7  Việt Nam EngLish 

Scheme on restructuring tourism industry to meet requirements of developing into a spearhead economic sector of Hoa Binh province 

 Monday, October 14,2019

AsemconnectVietnam - In a period of 2015 - 2018, Vietnam's tourism industry has experienced a rapid growth in the number of tourists and total revenue from tourism activities. According to Vietnam tourism annual report of Vietnam National Administration of Tourism, in 2015, Vietnam's total tourism revenue reaches about 337.8 trillion VND, contributing about 6.33% of GDP, by 2018, total revenue from visitors reaches VND 620 trillion and contributes over 10% of national GDP.

Scheme on restructuring tourism industry to meet requirements of developing into a spearhead economic sector of Hoa Binh province
Part one
Current situation of tourism structure and development resources
1. Proportion of tourism to economic structure and tourism revenue
1.1 Proportion of tourism GDP to national GDP.
In a period of 2015 - 2018, Vietnam's tourism industry has experienced a rapid growth in the number of tourists and total revenue from tourism activities. According to Vietnam tourism annual report of Vietnam National Administration of Tourism, in 2015, Vietnam's total tourism revenue reaches about 337.8 trillion VND, contributing about 6.33% of GDP, by 2018, total revenue from visitors reaches VND 620 trillion and contributes over 10% of national GDP.
1.2. Proportion of tourism sector of Hoa Binh province by source of tourists and services
Table: Contribution of tourism sector to the province's economy
Norm
2014
2015
2016
2017
2018
Total revenue from tourists (billion VND)
759
831
1,038
1,216
1,520
Proportion to GRDP of the province (%)
2.76
2.79
2.99
3.25
3.54
Source: Hoa Binh province’s Department of Culture, Sports and Tourism
In a period of 2014-2018, total revenue of tourists to Hoa Binh province has an average growth of 19.9%/ year. In 2014, total revenue from tourism activities was VND 759 billion but by 2018, VND 1,520 billion was achieved.
In 2018, in tourism revenue structure of the province, international visitors contributed 34.3%, domestic tourists contributed 65.7%. Out of which, revenue from food service, room rental and entertainment services accounted for the largest proportion of 74% (restaurant accounted for 30.2%; room rental service was 24.1%; entertainment and other services 19.7%). Revenue from remaining services only accounted for 26%, of which goods sales accounted for 11.7%; tourist transportation accounted for 7.2%; tickets for sightseeing and other services accounted for 4.2%; revenue from travel operators in the province accounted for 2.9%.
Thus, the total revenue from tourism has increased significantly in recent years, increasingly confirming proportion of contribution to overall economic development of the province. However, tourists to Hoa Binh province have low spending levels due to lack of quality and attractive services so the proportion is not high.
2. Market structure and exploitation resources
2.1. International tourist market
Table: Percentage of international visitors to Hoa Binh province during 2014-2018
Year
2014
2015
2016
2017
2018
Total number of tourist
2,104,207
2,568,443
2,274,624
2,497,436
2,695,185
International tourist
185,361
222,057
227,469
260,730
312,193
Rate (%)
8.8
8.6
10
10.4
11.6
Source: Department of Culture, Sports and Tourism of Hoa Binh province
In a period of 2014 - 2018, number of international tourists visiting Hoa Binh grew fairly and stably at 9.88%/ year of total number of tourists in the province. In 2014, Hoa Binh welcomed 185,361 international visitors, by 2018, there were 312,193 international visitors.
Table: International tourist market to Hoa Binh province in the period of 2014-2018
Unit: %
Year
France
South Korea
Japan
Australia
China
Thailand
Malaysia
Singapore
Other market
2014
62
20
4.1
2.4
2.6
0.6
1.3
0.5
6.5
2015
63
21
4.1
2.3
2.4
0.5
1.2
0.4
5.1
2016
64
20
39
2,2
2.5
0.4
1.3
0.3
5.4
2017
65
19
4
2
2.3
0.3
1.5
0.3
5.6
2018
65
20
3.8
2.1
2.2
0.3
1.4
0.4
4.8
Source: Department of Culture, Sports and Tourism of Hoa Binh province
International tourists come to Hoa Binh mainly from France accounting for 62-65%; South Korea 19-20%; Japan 3.8-4.2%; Australia 2-2.5% ... In 2018, guests from China 2.2%; Thailand 0.3%; Malaysia accounts for 1.4%; Singapore accounts for 0.4% and the other market accounts for 4.8%. Currently, visitors from Europe and Southeast Asia markets to Hoa Binh are quite limited.
Development resources: development of Vietnamese and international airlines, especially low-cost carriers connecting countries around the world with major domestic tourism centers is a favorable condition for tourism to expand the market. Attracting major investors to upgrade transport infrastructure, air transport, road transport, waterways...; developing high-class tourism product lines to meet the needs of international tourists coming to Vietnam in general and Hoa Binh province in particular.
2.2. Domestic tourist market
In 2014, Hoa Binh welcomed 1,918,846 domestic visitors, accounting for 91.2% of total provincial visitors. By 2018, there were 2,695,185 visitors, accounting for 88.4% of total provincial visitors. Domestic tourists are still the main source of tourists in Hoa Binh, accounting for about 90% of the total number of annual tourists. This shows that, now and in the near future, the domestic tourist market still plays an important role in development of Hoa Binh tourism. Among domestic tourists coming to Hoa Binh, the number of visitors is only about 30%, the rest are day visitors.
Domestic tourists to Hoa Binh mainly come from Hanoi, Hai Phong, Quang Ninh and localities in the North; a few from the southern and central provinces. The peak time for tourists to Hoa Binh is spring (festival tourism, spirituality) and summer (ecotourism and relaxation); there are fewer visitors in autumn and winter (mainly exploring nature, national cultural identity ...
Development resources: In addition to the province's investment in building infrastructure, creating favorable conditions to access tourism destinations; It also attracts resources from tourism business enterprises to invest in building facilities to develop tourism products and promote domestic tourism.
3. Product structure, tourism industry value chains and development resources
3.1. Tourism product structure
Currently, Hoa Binh tourism products are being invested to develop with the main types of tourism such as: festival spiritual tourism; resort ecotourism; tourism to learn about community culture; tourism to traditional craft villages; tourism and sports resorts, entertainment.
- Products of spiritual cultural tourism: Hoa Binh has many historical and cultural relics, which have been ranked national and provincial levels. Some relics have become tourism attractions such as: Tien Pagoda tourism area, Ba Chua Bo temple, Dau Rong mountain cave complex ... are attracting the most inland tourists to Hoa Binh.
- Community-based tourism products: These are tourism products with high potential and competitiveness of Hoa Binh province. Typical community-based tourism destinations such as Ban Lac, Ban Van, Ban Pom Coong, Ban Hich and Ban Buoc in Mai Chau district; Giang Mo village, Cao Phong district; Ban Ke, Da Bia and Sung villages in Da Bac district ... are attracting a large number of international visitors to Hoa Binh.
- Traditional craft village tourism products: A number of traditional craft villages are becoming places to visit and experience for tourists and also produce souvenir items, gifts, food introductions such as: brocade weaving, wicker weaving; wine making career; crafting ornamental stones, driftwood... is being chosen by tourists as the destination of Hoa Binh province.
- Tourism, sports and entertainment products: Golf courses, paragliding areas, hiking trails, cycling, rafts, kayaks ... resorts, hot spring baths in Kim Boi district, Mai Chau, Yen Thuy, Lac Son, ... bathe all kinds of tobacco leaves of Muong, Dao, Thai ethnic groups ... contributing to meeting needs of guests and increasing value to serve tourists.
- Festival tourism: Hoa Binh has many ethnic groups with unique festivals such as: Muong Bi exploitation festival; Gong festival, singing of Muong ethnic people; Xieng Muong festival, Chá gong festival of Thai people; Du Voi - Lac Son festival; Lo Son - Tan Lac fishing festival and many folk festivals in the province, contributing to attracting tourists to Hoa Binh in spring of new year. However, many festivals in Hoa Binh are small and lack services to serve tourists.
3.2. Tourism value chain and connection between tourism and other economic sectors
Value chains are activities necessary to bring products from the beginning of their formation to tourists. Demonstrate process by which businesses receive raw materials, adding value to these materials through various steps to create end products that are valuable to customers. Through this, businesses analyze the inputs involved in creating products and identify ways to improve productivity, reduce costs and increase competitive advantage of each product.
Prerequisite for formation of a high value tourism value chain is the readiness to serve guests and quality of social infrastructure and infrastructure associated with tourism activities. Hoa Binh has no rail and air system; Road and waterway transport infrastructure currently does not meet development requirements to actively participate in the value chain. Road transport routes to many tourist destinations still face many difficulties. Missing stops, roadside stations in roads, parking lots, transit points for tourists, etc. are limited to tourism value chain of Hoa Binh.
4. Tourism management
4.1. State management of tourism
- The state management of tourism at the provincial level is the centrally run People's Committee of the province/city where the Department of Tourism, the Department of Culture, Sports and Tourism is the specialized management agency. Together with related departments and agencies, manage fields according to their functions related to tourism activities in the province.
- The state management of tourism at the district level is the People's Committee of the district, the city with the Culture and Information Department, together with concerned departments and branches, which manage the fields according to their functions, industry related to tourism activities in the district.
At present, the state management of tourism in Hoa Binh province is assigned by the provincial People's Committee to the Department of Culture, Sports and Tourism to lead and coordinate with relevant departments and branches to perform state management. For tourism activities in the province. Management model, supporting development of the tourism industry still has some shortcomings such as:
- Department of Culture, Sports and Tourism has just performed function of State management of tourism in the province, has also worked to support tourism development and promote tourism promotion, while investment resources are still limited so not effective.
- Department of Culture and Information, which performs function of State management of tourism at district level, is lacking qualified staff, especially in localities with developed tourism, so the consultancy on tourism management is still low.
4.2. Management of associations and businesses
- Central Government has a Vietnam tourism association and its member associations: travel association, hotel association, training association and tour guide, ...
- Provinces and cities that have tourism associations Hoa Binh has established a provincial tourism association since 2010, currently having hotel and restaurant associations and community-based tourism associations. In recent years, Hoa Binh tourism association has cooperated with the provincial tourism association to connect businesses and promote tourism development cooperation. However, the association has not attracted the participation of many businesses, effectiveness is not high, limiting expansion of links and cooperation.
Managing business activities in field of tourism is a multi-field management, under the jurisdiction of many functional agencies such as Department of Planning and Investment, Department of Culture, Sports and Tourism, Department of Transport. , Department of Industry and Trade, Department of Agriculture and Rural Development, provincial Public Security Deparment, Department of Natural Resources and Environment, Department of Information and Communications, inspection, supervision, ensuring compliance with laws in tourism business of tourism organizations and enterprises in recent years still faces many difficulties. Statistics of business results from tourism services of enterprises and people are inadequate so evaluation of tourism industry's results is limited.
4.3. Management of resorts and destinations
Good management of tourism sites and destinations will bring many benefits such as: Creating competitive advantages, ensuring sustainable development, contributing to harmonious distribution of benefits and improving productivity in operations. The fact that an area, tourism destination is appreciated not only has outstanding tourism resources, but also must be evaluated by tourists as a well-managed destination, ensuring service quality and environment.
Hoa Binh province has issued a Regulation on management of activities of tourist resorts and destinations in the province (in Decision No. 34/2016 / QD-UBND dated August 1, 2016 of the Provincial People's Committee). The province has over 30 tourism areas and destinations with many types of tourism such as cultural and ecological tourism; spiritual tourism; community tourism; resort has the advantage of Hoa Binh. Some areas and spots have established an effective management and operation board such as: Tien Pagoda tourism area, Dau Rong mountain cave complex, Hoa Binh hydroelectric plant ... with a large number of visitors and bringing in revenue. Currently, management board of the Hoa Binh lake national tourist area has not been established because it has not met the criteria. Community tourism sites have not yet established a management board, so the management has no uniformity in the management of tourism service business activities. Some localities have not done well the management of tourism resources affecting the environment and landscape and are losing their traditional ethnic culture.
4.4. Managing tourism-related services
Services related to tourism such as restaurants, amusement parks, roadside stations, shopping and commercial areas, transporting passengers, production and supply of crafts, gifts, health care and beauty beautiful ... under the management of many branches and localities but there is no regular coordination so management is difficult. Management of operation of tourism services in compliance with the law, quality assurance and results statistics are still difficult. It is necessary to strengthen coordination among sectors and levels in managing and supporting integration of products, to form an attractive, rich and diverse tourism product value chain, etc. Spontaneous development lacks the consultation of experts, lack of planning orientation, inappropriate touristm tastes in investing in services to serve tourists, leading to inefficient waste.
5. Tourism enterprise structure and development resources
5.1. Business travel
There are no international travel businesses in the province, currently there are 10 units of domestic travel business such as Hoa Binh tourism joint stock company, Hoa Binh tourism limited company and Duc Loc tourism company... Besides, there are a number of businesses, tourist transport units are engaged in business activities to serve groups of tourists with different needs or participating in some stages in the tourism product chain.
5.2. Businesses providing tourism accommodation services
In period of 2014-2018, system of accommodation establishments in the province increased rapidly in quantity and scale. In 2014, Hoa Binh province had 341 operating accommodation establishments with 2,804 rooms, so in 2018 there were 412 accommodation establishments with a total of 3,421 rooms, of which 37 hotels (06 hotels of 3-star; 23 guests of 2 star, 08 hotel of 1 star hotel); 233 motels with 2,046 rooms and 142 business households with community-based vacation homes. Hoa Binh does not have a 4 and 5 star hotel, thus limiting ability to welcome high-class tourists with high affordability. Most tourism accommodation establishments are small-scale (less than 50 rooms), business activities are still unprofessional, limited in meeting needs of tourists.
Room occupancy: According to current statistics, room occupancy ranges from 35-40% (for motels); 50-70% (for hotels) reflects contribution of accommodation establishments in tourism revenue.
5.3. Restaurant business
Restaurants serving tourists are mostly concentrated in the center of Hoa Binh city. Some restaurants in hotel complex have good facilities, meeting needs of mid- and high-class guests such as AP PLAZA, Diamond PALACE Hoa Binh, .. Besides, in some tourism districts, Mai Chau, Luong Son and Kim Boi have many restaurants serving tourists basically meeting needs of customers from affordable to high-end. Restaurants serving tourists in the province have exploited traditional dishes, culinary characteristics of Hoa Binh ethnic groups that are popular with tourists, contributing to branding of some dishes of Hoa Binh.
5.4. Shopping business
There are few establishments that provide services to tourists in Hoa Binh, mainly for supplementary services in some 2, 3-star hotels and some supermarkets to meet needs of customers when coming to Hoa Binh such as Hoa Binh supermarket, Hoang Son supermarket, AP PLAZA trade center,...
5.5. Entertainment business
Entertainment facilities - sports, services for tourists in Hoa Binh is very limited. There is only Phuong Hoang golf course, Luong Son district; Hoa Binh - Geleximco golf course, venue belongs to Trung Minh commune, Hoa Binh city, Dan Ha commune and Ky Son town, Ky Son district, Hoa Binh province; Phuc Tien golf course, Ky Son district is implementing, ... In 2 and 3-star hotels, there are services such as: massage, tennis, swimming pool, karaoke room; ... the water sports and entertainment area on Hoa Binh lake of Hoa Binh tourism joint stock company; some community-based tourism sites have invested in kayaking, bicycles, rafts, etc. to serve tourists. Hoa Binh lacks entertainment and sports facilities, so it does not extend stay and limits ability of guests to spend, leading to number of visitors going back during the day so the spending is low.
6. Structure of human resources
Labor in tourism includes direct labor and indirect labor. Number of employees directly working in tour operators, hotels, restaurants and tourist service establishments in such areas as receptionists, accommodations, tables, bars, kitchens and waiters in a sector of entertainment,... Number of workers indirectly involves in activities related to chain of tourism services. Labor is working in the units, businesses, households business travel services, tourism transport units, other additional services of low quality.
In recent years, the number of workers in the tourism sector in the province increased rapidly: In 2014, the total number of employees was 2,302 people (including 1,525 people, indirectly 777 people); By 2018, the total labor force will be 3,120 people (of which 2,134 people are direct, indirect 986). Percentage of female workers always prevails over men, in 2018 the percentage of female workers was 62%, and male workers were 38%.
Currently, workers with university and postgraduate degrees account for 8.9%; college, intermediate and primary degrees accounting for 45.1%. The labor force has mainly been trained at tourism colleges and vocational colleges. In recent years, the professional skills of tourism workers have significantly increased in terms of tourism skills and skills. To meet needs of labor development in the tourism sector, mainly trained from other specialties to do business management, level of tourism and hotel management has many limitations in terms of profession and foreign language, informatics, marketing, promotion, market building and tourism product development; number of untrained workers accounts for a relatively high proportion of 46%, etc. Thus, the labor force in the tourism industry tends to increase and demand for quality of tourism human resources is increasing and foster human resources to develop Hoa Binh tourism in the coming time.
7. Investment resources for tourism
7.1. Investment in tourism infrastructure
In the period of 2014-2018, Hoa Binh province has increased investment in tourism infrastructure from central and local sources with a budget of about VND 105 billion for projects to upgrade and upgrade transport infrastructure; preserving and embellishing cultural and historical relics; power supply system, roads, ports; ... Currently, investment is being made to accelerate the project of renovation and upgrading of route 435 from the city to Ngoi Hoa bay connecting to the core area of ​​Hoa Binh lake tourist area with total length of 21.18 km and total investment of VND 756 billion from government bonds and provincial budget balancing capital.
7.2. Attracting tourism development investment projects
In period of 2014-2018, Hoa Binh province has attracted 26 registered projects to invest in tourism development with a total registered capital of VND 10,708,470 billion. In which, some large-scale and high-quality investment projects come into operation such as: Serena eco-tourist resort, An Lac eco-farm tourism area, in Kim Boi district; Mai Chau ecologe, Mai Chau village in Mai Chau district ... many projects are being invested in the coming time, which will contribute to the formation of strong branded tourism products. High competition attracts domestic and foreign tourists to Hoa Binh.
8. General assessment of current situation of tourism industry's structure and development resources, limitations and causes
8.1. General assessment of industry structure
- At present, tourism product structure of Hoa Binh province by type and according to regional plan is quite reasonable. Tourism products develop in the right direction, gradually forming according to structure of product lines for relaxation tourism, cultural tourism, ecotourism, sports and community tourism; In which, focusing on preserving and promoting cultural values ​​of ethnic groups, especially Muong ethnic culture.
- Lack of product structure or approach to value chain approach. Inputs for forming products are still very limited, such as: transport infrastructure has not met development needs, currently there are only main roads, but there are still lack of roads connecting to tourism areas, destinations or degraded roads, difficult to go; waterways on Hoa Binh lake are not stable due to seasonal water fluctuations, so it is difficult for ports and yards to accommodate passengers and boats.
- Traditional international tourism market is French, followed by South Korea, Japan, and Australia as the key international market. It is necessary to have suitable solutions to improve service quality and maintain markets. This school is very essential. At the same time, continue researching and expanding potential markets of China and Taiwan. ASEAN and high-paying markets such as Europe and the US.
- Domestic market accounts for nearly 90% of total visitors to Hoa Binh, focusing on the guest market from Hanoi, Red river delta provinces and neighboring provinces, gradually expanding into the Central provinces and Southern provinces.
- Regarding the structure and resources of the current tourism technical infrastructure in the province, the number of 3-star class hotels is still low, there are no 4 and 5 star hotels. The design and development of reasonable quality accommodation facilities will create the uniqueness and attractiveness of resorts and attractions, thereby improving economic efficiency and investment. Hoa Binh province is attracting investment projects to develop large-scale tourism, construction of accommodation establishments, entertainment and sports areas, which will enrich tourism products to attract tourists.
- Structure of enterprises varies by capital size, with some large enterprises coming from outside the province, the rest mostly local small and medium enterprises. Mostly businesses dealing in tourism accommodation establishments with 2-3 star hotels; travel businesses are few, no international travel businesses.
- Regarding labor structure operating in tourism business is a specific economic sector, most of labor in contact with customers, directly creating tourism products - is a set of necessary services to meet customers' needs. Therefore, quality of service provided to customers depends not only on qualifications and skills of workers but also on ingenuity, flexibility and sophistication in communication and behavior. In tourism industry, there are many positions suitable for female workers, which require a higher percentage such as: rooms, receptionists, tables, bars ...Number of untrained workers is still high, foreign qualifications linguistics, informatics and communication skills, behavior is limited. In order to develop tourism in a professional and competitive capacity, this structure has not met the requirements.
8.2. General assessment of development resources
a) Advantages:
- There are guidelines and policies of the Party and the State on tourism development, especially the Resolution No. 08-NQ / TW of the Politburo and the Law on Tourism 2017,... together with guidelines and policies. The province will create favorable conditions and resources for tourism development of Hoa Binh province.
- Levels, sectors and localities and people are increasingly raising awareness of role of tourism in socio-economic development.
- Hoa Binh has many strategic investors coming to learn, research and develop tourism in the province, especially at Hoa Binh lake tourism area after the Prime Minister approved the development plan to become a tourism area.
- Social investment resources in developing system of accommodation facilities, services and general trade are increasingly concerned and focused.
- Population of working age in the province accounts for a high proportion and participation in tourism is increasing. Training to improve quality of tourism human resources is of interest at all levels, sectors and localities.
b) Restrictions:
- Resources invested in construction of tourism infrastructure of the province have not met current tourism development requirements.
- Road transport infrastructure system to some touris areas is still difficult, lacking stops for guests. Waterway traffic quality of wharves, ships and boats is not high for tourists.
- Investment resources for product development, promotion, human resource training are limited, and have not yet mobilized many social resources.
- Not yet effectively exploiting natural and cultural resources, types of art and culture exploited for tourism are not much.
- Mobilization of resources from industries and fields to invest in the development of commercial and agricultural products, etc. to become a limited tourism product.
- Management model of many tourist areas and destinations is unreasonable, so exploitation and promotion of resources for tourism development is limited.
- Coordination between Departments, branches, unions and professional organizations, businesses and communities has not been effective, so resources have not been mobilized for tourism development.
- Some tourism sites still develop spontaneously, without plan, lack of professionalism, lack of market rules.
- Local labor force and community are not fully aware of tourism profession and type of community based tourism has not been developed effectively.
- There are no incentives and supports to mobilize investment resources for tourism development in key areas, potential remote areas.
SECOND PART
BACKGROUND, DEVELOPMENT TRENDS AND IMPACTS OF INDUSTRIES AND FIELDS FOR TOURISM DEVELOPMENT
I. BACKGROUND OF DEVELOPING INTERNATIONAL AND DOMESTIC TOURISM
1. International, domestic and local socio-economic context
1.1. International context.
According to the World Bank, the world economy is growing strongly by 3.1% in 2018. However, the recovery process still has many limitations, inflation is below the target set in most developed countries. Multinational companies increasingly consolidate and expand operations based on the established global value chains. In the future, under the impact of the Industrial Revolution 4.0, when creative and automation factors are promoted, developing countries will lose the advantage of cheap labor and resources. The situation of world security and climate change has many complicated developments; natural disasters and epidemics occurred with unpredictable developments. Destinations Thailand, Malaysia, Indonesia and the Philippines competing with Vietnam all have political instability issues. Some major destinations in the world such as Turkey, Egypt have serious security issues. The security situation in the US and Europe is also more uncertain.
1.2. Background in water.
Vietnam's economy in 2018 prospered to reach 7.08% compared to 2017 - the highest growth in 11 years. The economic and political situation of our country continues to be stable, Vietnam's position is increasingly enhanced. The tourism industry is focused by the Government to direct the implementation of the Politburo's Resolution No. 08-NQ / TW on developing tourism to become a key economic sector. With the efforts of the entire tourism industry in Vietnam, there have been remarkable growths; Infrastructure is increasingly developing in the direction of synchronization. The Government has made great efforts to improve the capacity to access the Fourth Industrial Revolution. People's lives have been increasingly improved, the middle class is growing rapidly, forecasting about 33 million people by 2020. Boston consulting group, middle-class people in Vietnam earn at least 714 USD / month).
1.3. Local context.
In 2018, the socio-economic situation of Hoa Binh province continued to change positively, completing 12/12 targets assigned by the National Assembly. In particular, there are 8 targets exceeded and 4 targets achieved. Economic growth rate (GRDP) reached 8.36%; in which, agriculture, forestry and fishery increased by 5.3%; industry - construction increased by 11.7%; service increased by 5.73%; inflation index was controlled and continuously for 3 years from 2016 to 2018; The average consumer price index (CPI) remains below 4%. The financial market grew stably, credit growth at 17%, meeting the capital demand for the economy, especially in the field of production and business.
II. TRENDS FOR DEVELOPING INTERNATIONAL AND DOMESTIC TOURISM
1. Travel the world and the Asia-Pacific region
In 2018, the number of international tourists in the world reached 1.4 billion, an increase of 6% compared to 2017. The World Tourism Organization (UNWTO) forecasts that international tourist arrivals will increase from 3% to 4% in 2019. In particular, the number of tourists to Asia - Pacific still increases from 5% to 6% compared to 2018. According to the forecast of (UNWTO) world tourism to 2023, about 1.5 billion passengers, in 2030 about 1.8 billion tourists. By 2030, Northeast Asia will attract the largest number of international tourists with 293 million, surpassing Southern Europe / Mediterranean and Western Europe. Southeast Asia has become the 4th largest international tourist attraction in the world with 187 million visitors.
Notably, the need for tourists' experience towards new values ​​is established on the basis of traditional cultural values ​​(originality, originality), and natural values ​​(primitive and wild). innovative values ​​and high technology (modernity, comfort). Due to the aging population and the need to improve the quality of life, medical tourism and healthcare are increasingly popular and become one of the thriving market segments.
The development of low-cost aviation has a strong impact on the tourism industry, enabling many people to travel. By 2030, travel by air accounts for the largest share of 52% compared to 48% of other means.
2. Sustainable development is an indispensable requirement for the tourism industry.
Due to the impact of climate change and global economic and social issues, the concept of green tourism was formed with the intention of creating more sustainable jobs, contributing to the preservation of local culture and natural environment, contributing to support local economic development. Traditional mass tourism has grown to a stable stage, while ecotourism, nature, cultural heritage and discovery are forecast to thrive in the next two decades. Currently, countries around the world see tourism as one of the ways to realize the UN's 17 sustainable development goals.
According to the World Economic Forum (2017), although the world is increasingly aware of the requirements for sustainable development and some progress has been made, in fact many aspects of the natural environment continue to deteriorate. The more pure the natural environment trend of a destination, the more tourists it attracts and the more willing it is to pay for it. When the natural environment degrades, destinations will gradually lose the ability to attract tourists and lose revenue.
3. Demand for high quality convalescence and specific products.
Vietnam's tourism has basically gone through a period of broad development, in which tourists mainly come to Vietnam for basic, simple, low-value-added products, so the return rate not tall. Up to now, Vietnam tourism is in the stage of intensive development with the basic characteristics of tourists and tourism products are:
- International tourists with high spending, have many international travel experiences increasingly interested in Vietnam as a resort destination, combined with unique cultural and historical experiences.
- Tourism products tend to change focusing on high-end, high-value-added products, especially specialized tourism products such as beach resorts, mountain resorts, golf courses, and MICE.
- The demand of tourists for high-class resort products, unique and original products is increasing day by day, thus promoting the development of specific types of tourism such as: cave discovery tourism. , adventure travel, community based travel, culinary travel, volunteer travel.
4. The growing role of domestic tourists in the development of local tourism
According to (PATA), domestic tourism contributes 10 times more than international tourism in both quantity and expenditure. The spending of domestic tourists accounts for 80% of the value earned from tourism, with a strong tendency to increase in the near future. It is forecasted that Vietnam's domestic tourists increasingly play an important role in the development of the tourism industry due to the increasing income, especially the middle class, which is a major driving force for the development of tourism. calendar. The increasing number of international and domestic tourists will be a great opportunity for Hoa Binh province to attract investment in the development of various types of tourism to serve domestic and international tourists.
III. IMPACT OF INDUSTRIES AND FIELDS ON TOURISM DEVELOPMENT
1. Transport
Demand for investment in tourism infrastructure in Vietnam continues to rise. It is forecasted that Vietnam's tourism infrastructure will be improved due to positive growth prospects leading to high demand and ability to attract investment.
Vietnam Airlines has and will continue to affirm its role as a hub for tourist travel. In particular, Vietnam Airlines is growing strongly due to the increasing domestic demand and the explosion of international tourists to Vietnam. Low-cost carriers started operating in 2011 and have expanded to ASEAN and global regions to connect to Vietnam.
Hoa Binh near the capital of Hanoi is very convenient to welcome passengers through Noi Bai international airport, the roads connecting with Hanoi and neighboring provinces have welcomed water tourists on the Da River but still very limit.
2. Agriculture and Forestry: Developing clean agriculture in combination with tourism
The demand for farmers of a part of tourists has opened the way for agricultural investors to combine tourism services. This model has been implemented in Vietnam recently such as: VinGroup with VinEco brand name and many businesses have focused on developing hi-tech clean agriculture combined with tourism according to farm model. With only 2-3 ha of land, it is possible to set up a farm to plant trees and raise animals with clean agricultural criteria, combined with eco-resort. The combination of agriculture with tourism in many places has helped to preserve traditional craft villages and natural landscapes in line with current and future market trends and demands. Hoa Binh now has a number of clean agricultural investment models associated with tourism development for visitors to relax, visit and experience; a number of projects on exploiting natural landscapes in nature conservation zones will create tourist and eco-tourist attractions to attract tourists.
3. Science and technology: The Fourth Industrial Revolution has a profound impact on tourism management, operations and business
The Fourth Industrial Revolution is based on the digital revolution, with the breakthrough of the Internet and Artificial Intelligence, which will affect global travel and tourism. Currently, the 4th Industrial Revolution is forming and rapidly increasing services provided via mobile devices. Worldwide, 4.9 billion mobile phone users and about 2.7 billion social media users are providing more services and changing the way they serve. It is forecasted that in the near future, the market share of online services reservations will explode, from 9% to about 33%. But the Fourth Industrial Revolution requires a change in business model and tourism industry management. Therefore, traditional management methods will not be effective without exploiting the deeply connected global information system. Many countries are focusing on building a smart city model and developing smart tourism (Smart Tourism); promote marketing based on technology. To improve competitiveness, access and proactive use of digital technology has become a mandatory requirement in the tourism industry now and in the future.
IV. POLICY AND LEGAL BASIS ON TOURISM DEVELOPMENT
1. Policies of the Party and State on tourism development
The Party and the State have made guidelines on tourism development through documents of the National Party Congress from the 6th to the 12th time. On January 16, 2017, the Politburo issued Resolution No. 08-NQ / TW on developing tourism to become a key economic sector. In which, set out tasks and solutions to direct the strength of the entire political system, social classes and the entire people to tourism development as one of the strengths, while room for development to improve international competitiveness.
Implementing Resolution No. 08-NQ / TW of the Politburo, the Government has issued Resolution No. 103 / NQ-CP to assign ministries, branches and localities to perform key tasks to promote tourism development to become a key economic sector. In December 2014, the Government issued Resolution No. 92 / NQ-CP on a number of solutions to promote tourism development in the new situation; On September 4, 2013, the Prime Minister issued Directive No. 18 / CT-TTg on improving state management capacity, ensuring environment, security and safety for tourists; Resolution No. 39 / NQ-CP and Resolution No. 46 / NQ-CP (June 2015), Resolution 56 / NQ-CP (June 2016) on the exemption of visas for a definite time for citizens 6 countries: England, France, Germany, Italy, Spain and Belarus; ... On August 9, 2016, the Prime Minister convened the National Conference on Tourism Development to issue Resolution No. 19 / 2018 / NQ-CP of the Government on continuing to carry out tasks and solutions to improve the business environment, improve national competitiveness in 2018 and the following years with much focus on tourism development.
2. Tourism Law and the legal system related to tourism development
The Tourism Law, promulgated by the National Assembly in 2005, provides an important legal basis for tourism development. To mobilize and encourage investment resources to exploit tourism development potentials, on June 19, 2017, the National Assembly passed the Tourism Law 2017 to concretize Resolution No. 08-NQ / TW of The Politburo, renovating regulations towards removing obstacles on administrative procedures, creating favorable conditions for tourism development in the coming period. The 2017 Tourism Law and its guiding documents will create a favorable legal basis for tourism development in accordance with the current international and domestic context.
3. Our country's tourism development strategy and master plan till 2020, with a vision to 2030.
Vietnam Tourism Development Strategy and Master Plan to 2020, with a Vision to 2030, approved by the Prime Minister in 2013, confirms the goal: "Tourism development becomes a key economic sector; The calendar accounts for an increasing proportion of the GDP structure, creating a driving force for socio-economic development "and the viewpoint" Developing tourism in the direction of professionalism, modernity, focus and focus; focus on in-depth development to ensure quality and efficiency, affirm the brand and competitiveness ”.
On the basis of the Party's policy, the State's laws have been institutionalized by investment strategies, planning, schemes and plans for tourism development. In the context of increasingly fierce competition, with the nature of a general economic sector, the tourism industry needs to promote its potential advantages and favorable conditions of investment environment to develop into a business industry. Keystone in the direction set out.
4. Resolutions, plans, schemes and plans on tourism development of Hoa Binh province.
- Implement Resolution of the 16th Party Congress of Hoa Binh Provincial Party, tenure 2015 - 2020; The Provincial Standing Committee promulgated Resolution No. 10-NQ / TU dated December 30, 2016 on tourism development in Hoa Binh province to 2020, with a vision to 2030; Resolution No. 14-NQ / TU dated June 22, 2017 on developing Hoa Binh Lake Tourism Area into a National Tourist Area; Resolution No. 06-NQ / TU dated August 30, 2016 on building Mai Chau district to become a national tourist destination by 2020, with a vision to 2030; Action Program No. 15-CTr / TU dated September 22, 2017 implementing Resolution No. 08-NQ / TW of January 16, 2017 of the Politburo on tourism development has become a key economic sector.
- The provincial People's Committee issues the plan to implement "Vietnam Tourism Development Strategy to 2020, vision to 2030" in the province; Action plan to implement the Government's Resolution No. 92 / NQ-CP of December 8, 2014 on a number of solutions to boost tourism development in the new period; approve "Master plan for tourism development in Hoa Binh province in the period of 2014 - 2020, vision to 2030"; Mai Chau National Tourism Development Plan to 2030; Project "Building Mai Chau district to become a national tourist spot by 2020"; Project "Tourism development of Hoa Binh province to 2020, orientation to 2030"; Provincial Party Committee's Action Plan No. 15-CTr / TU dated September 22, 2017, implementing the Politburo's Resolution No. 08-NQ / TW on developing tourism has become a key economic sector.
PART THREE
VIEWPOINTS, OBJECTIVES AND CONTENTS OF STRUCTURE OF TOURISM INDUSTRY IN HOA BINH PROVINCE
I. VIEWPOINTS
To concretize the content of viewpoints, objectives and tasks of the Political Bureau's Resolution No. 08-NQ / TW of January 16, 2017; Resolution No. 103 / NQ-CP dated October 6, 2017 of the Government and Action Program No. 15-CTr / TU dated September 22, 2017 of the Standing Committee of Hoa Binh Provincial Party Committee; clearly defining the responsibilities of all levels and branches in implementing the Resolutions of the Politburo, the Resolutions of the Government and the Provincial Party Committee on tourism development to become the key economic sectors in the province of Hoa Binh aims to:
- Promote the synergy, mobilize resources to focus on infrastructure investment, infrastructure to exploit the potential and advantages of tourism development to become a key economic sector; ensure synchronous, professional and modern tourism development under market mechanism; This is the driving force contributing to the development of other industries and sectors, restructuring the economy and renewing the growth model.
- Restructuring the tourism industry towards sustainability, environmental protection, developing both width and depth, with key and focal points; attaching importance to developing tourist products of high quality and value; promote the connection of sectors, fields, localities, businesses, business households and communities to form a tourism value chain; make sure to share the benefits of the community, businesses and visitors who benefit from tourism.
- Mobilizing domestic and foreign resources for tourism development with high economic, social and environmental efficiency; technology application, especially information technology in developing smart tourism; building a safe, healthy and civilized tourism environment.
II. TARGET
1. General objectives
To step by step reorganize and restructure Hoa Binh tourism industry along the direction of increasing coordination among branches, domains and localities; focusing resources on investment in infrastructure construction and technical facilities to effectively exploit the potentials for developing Hoa Binh tourism with a focus and focus, with profound and contentful cultural contents, high socialization; develop quality tourism products with cultural characteristics of Hoa Binh ethnic groups; strengthening propaganda, training, improving the quality of human resources, contributing to economic restructuring, ensuring national defense and security, social order and safety; preserving and promoting cultural values ​​and environmental protection; expand joint ventures, domestic and international links to develop Hoa Binh tourism to become a key economic sector, creating a driving force for the development of other industries and fields with high socio-economic efficiency.
2. Specific objectives
- Hoa Binh tourism development to 2020: Restructuring the tourist market, investment resources, tourism management system in order to attract investment in building material facilities and developing a system of tourist products. Hoa Binh is eligible to welcome over 3.2 million tourist arrivals, including 500,000 international visitors and 2.7 million domestic visitors; The total revenue from tourism activities reaches VND 2,500 billion. To strive to bring Hoa Binh tourism into an important economic branch of the province by 2020. The total revenue from tourists is about 4.54% of the total GRDP of the province.
- Hoa Binh tourism development up to 2025: Strengthening the restructuring of the tourism industry to attract investment in building diverse facilities for developing Hoa Binh tourism products eligible to welcome over 4.9 million arrivals. tourist arrivals, including 1 million international tourists, 3.9 million domestic tourists; The total revenue from tourism activities reached VND 5,365 billion. Continue to maintain the growth rate of Hoa Binh tourism, strive to build Hoa Binh lake tourist area to basically meet the criteria of the National Tourism Area, gradually build up Hoa Binh tourism brand. The total revenue from tourists is about 7.25% of the total GRDP of the province.
- Hoa Binh tourism development orientation to 2030: Continue to promote the restructuring of the tourism industry to attract investment in building facilities with high quality tourism products in the province eligible to welcome on 7.3 million tourist arrivals, including 2 million international visitors and 5.3 million domestic tourists; The total revenue from tourism activities reaches VND 11,000 billion. To strive to build Hoa Binh tourism resort into a national tourist resort, to raise Hoa Binh tourism brand, to turn Hoa Binh tourism into a spearhead economic branch of the province. The total revenue from tourists is over 10% of the total GRDP of the province.
III. CONTENTS OF THE STRUCTURE OF TOURISM SECTOR
1. Restructuring the tourism market
1.1. International visitors market
Continue to focus on effectively exploiting the traditional international tourist markets from France, South Korea, Japan, Australia, etc. Strengthening links with Hanoi city and neighboring provinces to expand connectivity. The market for tourists from China, Taiwan, ASEAN countries and European markets has a long-term, high-paying stay wanting to experience nature and cultural identity.
1.1.1 Key markets
- France: A traditional market with a high proportion of tourists, more than 60% of the total number of international tourists coming to Hoa Binh. However, this market is in a downward trend, it is necessary to focus on researching to maintain, identifying this as a key and important market to have an appropriate advertising promotion plan.
- South Korea: Currently this market accounts for nearly 20% of total visitors to Hoa Binh, focusing on ecotourism products associated with playing Golf. Korea is a country with large FDI investment in Vietnam and Hoa Binh province, identifying this as a key market that needs to attract investment in developing more golf courses to expand the exploitation of visitors from this market.
- Japan: The market has the 3rd proportion of international tourists to Hoa Binh. Currently, Japan is a country with large FDI inflows into Vietnam and Hoa Binh province; This is a key market to attract investment to develop more tourism products, spa baths to serve Japanese tastes.
- Australia: This is a relatively stable tourist market accounting for a significant proportion of the number of international tourists to Hoa Binh, mainly through travel companies in Hanoi, need to promote promotion and have wide link with Hanoi.
1.1.2 Potential markets
- China: This is a market with a low rate of visitors to Hoa Binh tourism, but it is a populous country, accounting for the largest proportion of the number of international tourists coming to Vietnam, this is a potential market. It is necessary to promote and expand links to attract customers from China.
- Taiwan: As a near market, there is a demand for tourism products quite suitable for Hoa Binh tourism, this is a potential market, need to promote and expand links to attract visitors.
- USA, Germany and Western Europe: A market that needs to learn about cultural ecotourism products and high spending, long-term stay should be paid attention to strengthening coordination to promote and expand links to attract tourists from these countries.
- Russia: A growing market to Vietnam, wishing to visit the former Hoa Binh hydroelectric power plant built by the Soviet Union, should coordinate with Russian travel companies in Hanoi.
1.1.3 Southeast Asia market: In the current period, special attention needs to be paid to nearby markets, connected by road and air routes to Hanoi and then spread to Hoa Binh; Pay attention to expanding links with Hanoi and neighboring provinces to advertise and introduce to customers from these markets.
- Thailand: A market with a low proportion of international visitors to Hoa Binh, accounting for 3.6% of the total number of tourists coming to Vietnam, is a near market that will reduce costs and attract customers. Since this market is very high.
- Malaysia: As one of the new markets of Hoa Binh tourism, which is on the rise, it is necessary to develop this market.
- Singapore: A quite important market, although the number of tourists is not high, but this market has high affordability, demand for tourism research, exploration, historical culture, experience,... Hoa Binh will be the right destination.
- Cambodia, Indonesia, Myanmar: These are close markets but not yet exploited much, need to strengthen cooperation and coordination to promote promotion and exploitation of these markets to Hoa Binh tourism in the coming time.
1.2. Domestic guests market
In the structure of total tourism revenue, the contribution of domestic tourists accounts for 2-3 times higher than that of international tourists. Therefore, at present and in the future, the domestic tourist market is still the main market of Hoa Binh tourism. Focus on exploiting the domestic tourist market from Hanoi and connecting with provinces of Thanh Hoa, Ha Nam, Ninh Binh, Son La, Phu Tho, Hai Phong, Quang Ninh...; expand the market to major centers such as Ho Chi Minh City, Da Nang and Can Tho. Specifically:
1.2.1. Continue to promote the development of markets for leisure travelers, spiritual tourism, MICE tourism and weekend tourism associated with health care, education, historical and cultural exploration, and national cultural experience...
- Attract domestic tourists with weekend resort products at eco-tourism sites, mineral baths, recreational sports, visits to spiritual tourist sites, tourism in association with finding activities Understand the history and experience of ethnic community culture, educational activities of the school. The visitor segments include: guests traveling with family groups, middle-class guests, researchers, youth, students, students ... and a part of elderly guests.
- Promote the development of the MICE tourist market to attract visitors with the main segments of officials, civil servants and employees of production and business agencies, units, enterprises.
1.2.2. Reorient the market demand for festival visitors, spiritual culture in the direction of combining with other purposes, overcoming seasonal characteristics.
- Developing tourism products associated with cultural and historical relics to meet the market of festive and spiritual tourists, prolonging the duration of stay and spending of tourists at destinations. The segments of guests include: Group guests, family guests, middle class guests and a part of the elderly.
- Focus on promoting the development of products and destinations with attractive tourist services, changing the combined purpose of tourists to Hoa Binh.
1.2.3. To attach importance to research to grasp the domestic tourist market's trends in order to have a timely management and response orientations
Domestic tourists have grown rapidly in recent times, becoming a demand in the lives of a large number of people. However, due to the newly formed habits, as well as consumption habits and psychosocial characteristics, domestic tourists tend to consume according to the crowd movement. Popular tourist destinations are often concentrated and can change with the new trend very quickly. Therefore, it is very important to research and catch the market trends in order to properly manage and organize the destination to meet the market, and at the same time orient the density and crowd trends in the destination.
2. Consolidating and developing the system of tourism products
2.1. Focus on developing the main tourism product lines, areas of development motivation.
Continuing to call for investment in the development of Hoa Binh's key competitive tourism products identified in the Hoa Binh Tourism Master Plan for the period 2014-2020, with a vision to 2030.
a) Regarding Cultural and Historical Tourism
Focus on researching and developing forms of religious and spiritual tourism associated with traditional folk festivals bearing the characteristics of each locality. Exploiting the diverse and rich cultural values ​​of the Muong, Kinh, Thai, Tay, Dao and Mong ethnic groups; Especially the value of the famous "Hoa Binh culture", the epic "Giving land, Giving water" to build unique and attractive tourist products. Invest in upgrading infrastructure, service quality at: Hoa Binh lake tourist area; Tien Pagoda; Temple of the Shore; Hoa Quang Buddhist Temple; General Mai Mai Temple ... The orientation to exploit special tourist products includes:
- Visit, research, learn about culture and history: Focus on developing tourism products based on the conservation and exploitation of tourism resources, while promoting the value of cultural historical sites. Restore and promote the traditional cultural heritage, the community activities, the lifestyle culture of each ethnic group, to design and build rich and attractive cultural tourism products.
- Festivals - Beliefs: Developing cultural tourism products associated with festivals, choosing to restore and preserve a number of traditional festivals and typical intangible cultural heritage of ethnic groups. Hoa Binh becomes a unique tourist attraction. Restore spiritual activities in traditional folk festivals also preserved for preservation and promotion.
- Community based tourism: This is a type of tourism with Hoa Binh's strength in attracting international visitors. Preservation of hamlets and villages still retains the unique cultural identities of ethnic groups to assist people in building community-based tourist spots of ethnic minorities in service of tourists, especially international tourists. .
- Tourism of traditional handicraft villages: Investing in preserving traditional craft villages to become places to visit and experience for tourists, and to develop establishments producing souvenir and gift items donating tourism such as brocade weaving, knitting; Wine making career; crafting stone, driftwood ... traditions of the nations. To plan the construction of souvenir sale places and traditional food stalls in the centers of tourist resorts and areas to serve the shopping needs of tourists.
- Cuisine: Cuisine is one of the cultural tourism products, making an important contribution to the use of tourists' products on each trip, it increases the value chain of tourism products for each point. Therefore, it is necessary to choose special and typical cuisines of the Hoa Binh ethnic groups in each destination to suit each type of tourist market. Cuisine is a unique and highly featured tourism product that needs to develop culinary services with cultural identity of Hoa Binh ethnic groups to promote the introduction and attract domestic and international tourists. .
b) Regarding ecotourism and hospitality products; Recreational sports
- Ecotourism and convalescence: One of the typical tourism types with strong potentials of Hoa Binh province. Continuing to attract investment in developing eco-tourism and resort on Hoa Binh lake tourist resort, in nature conservation zones and potential places to build high-class complex resorts and treatment. in areas with mineral water sources such as Kim Boi, Yen Thuy, Lac Son, ... Research and develop the type of bath of medicinal leaves of ethnic minorities of Muong, Dao, Thai ... to serve tourists.
- Sport and entertainment tourism: Continuing to attract investment in developing golf courses, assisting investors in implementing golf course projects in Yen Quang commune, Luong Son district; Dong Tam golf course, Lac Thuy district; ... and potential places. Improve and enhance the capacity to exploit services at Phuong Hoang golf course, Luong Son district, Trung Minh golf course, Hoa Binh city to serve tourists.
Building bicycle race routes in Hoa Binh city; bicycle routes, boat racing areas, water playing on Hoa Binh lake tourist area; to build paragliding and climbing spots in Lac Son, Tan Lac and Mai Chau districts; building programs on cycling, bathing, boating, rafting, rafting, kayaking ... in areas with potential for tourists.
2.2. Expand the development of potential new tourism products
In addition to the strong and potential products to form a branded product line, it is also necessary to expand the development of products that can meet the diverse needs of the tourist markets to Hoa Binh:
- Innovative tourism products: Attracting investment in developing theme parks; organize big events; art performances, scene performances, light shows attract tourists.
- Specialized tourism products: Exploiting MICE type of tourism, adventure tourism; medical tourism, health care; travel learn cuisine.
- Tourism and adventure: Promoting the diverse terrain elements of Hoa Binh province with many high mountains, large lakes, rivers, streams, waterfalls ... in order to develop tourist tourism products of a high nature.
- Shopping tourism products: To develop a system of shopping centers and shops with souvenir items featuring Hoa Binh ethnic groups, regional specialties and traditional high-quality traditional handmade products.
3. Tourism development resources
3.1. Restructuring investment resources
Restructure resources from the budget to increase investment in construction of transport, electricity and water infrastructures ... Mobilize resources from all economic sectors to invest in the construction of tourist resorts and destinations. The priority is given by the Hoa Binh tourism development master plan, especially the Hoa Binh lake national tourist area.
Increasing investment in promotion, branding, training of tourism human resources ... Mobilizing organizations, businesses and people to invest in building physical facilities and translation techniques; building diversified and diversified tourism products; training human resources and applying science and technology in management, business activities and promoting tourism promotion in Hoa Binh.
3.2. Promote scientific and technological resources
Effectively exploit science and technology resources through the application of modern technology in the state management of tourism, destination management and enterprise management; Smart tourism development provides information and value to serve tourists. Investment in tourism development associated with the application of science and technology; using green - clean - renewable technology.
3.3. Strengthening connectivity, rational use of resources
Combining efficient use of central resources; provincial and local resources; from businesses, associations and NGOs, the community to invest in tourism development.
Developing clean agricultural tourism product chains based on the program of building each commune with a specific product to serve tourists; support the restoration of traditional villages to become attractions to attract tourists ...
Promote the role of Tourism Associations and Associations in organizing seminars, training tourism human resources to improve the professionalism and efficiency in tourism business of organizations and businesses. . Building a healthy competitive environment, creating conditions for organizations, businesses and communities to participate in tourism development together.
4. Tourism human resources
4.1. To increase the number of direct and indirect laborers, attaching importance to the training of skilled tourist laborers with high professionalism
To meet the sufficient quantity and guarantee of quality and reasonable labor structure. In the coming time, the tourism workforce must be strengthened in both quantity and quality, focusing on training on-demand professionalism, development trend of the 4.0 technology revolution and international integration. Training and fostering tourism human resources towards regional and international skill standards to meet the needs of domestic and international tourists. By 2025, the number of employees in the tourism industry in Hoa Binh will need 4,700 people, the need for new training is 1,600 people, of which college is 300, intermediate level is 500, primary level is 800.
4.2. Gradually increase the proportion of trained tourism workers
At present, labor in the province's tourism industry cannot meet the development needs of the 4.0 technology revolution. State management officials on tourism, business management and direct labor force should be equipped with in-depth knowledge on tourism, building a team of workers with professional qualifications, contributing to improving quality of tourism products, ensuring requirements for tourism to become an important economic sector, then a key economic sector. The training content on tourism should focus on the following groups:
- For state management officials in charge of tourism, senior management personnel of enterprises, human resources for management of occupational groups and destination management: it is necessary to intensify in-depth training and fostering in management. tourism industry associated with information technology applications.
- For the labor force directly serving tourism: Focusing on training occupational skills and soft skills, increasing the rate of tourism workers trained and retrained in tourism and foreign professional skills speech. The tour guide team must be knowledgeable about the culture and history of the country, the province and the locality.
- For residential community: Gradually training, fostering and guiding the community, the people to participate in the labor force, to become the contingent of tourism propaganda and promotion, representing the image. Photos and beauty of tourism in Hoa Binh province in general and localities in particular.
5. Restructuring tourism businesses, organizations and individuals
5.1. Attract large-scale tourism enterprises with domestic and foreign brands to develop into a core force
Attracting oriented investment to select the formation of a strong tourism enterprise system, professional activities with domestic and foreign brands, playing a leading role in leading tourism businesses to develop together; product development orientation, tourism market, especially high-class tourism products, with high value and competitiveness in the region and the whole country.
5.2. Encourage the development of small and medium-sized businesses and household businesses for tourism development
Having a mechanism to encourage start-ups in tourism service business and small and medium enterprise development is an important force in tourism businesses. Need to strengthen connectivity, accessibility for small and medium enterprises in the chain of increasing tourism value of the province. Promote tourism start-up models, tourism businesses applying information technology, smart tourism, creative tourism and community-based tourism.
With the strength of community tourism, this type of tourism has potential, attractive characteristics, suitable to the needs of the international tourist market and contributes to improving the lives of local people. Hoa Binh should continue to focus on supporting vocational training and creating conditions for people to develop this type in Mai Chau, Da Bac and Tan Lac districts in the form of household business groups.
5.3. Tourism development under the cooperative model
There are mechanisms to encourage the formation of community-based tourism cooperatives, brocade weaving cooperatives, cooperatives producing handicrafts ... This is a model that needs to be replicated in the above localities in the whole province, to exploit and promote all potential advantages of localities, contributing to sustainable tourism development and bringing economic benefits to people and collectives.
6. Tourism management system
6.1. Gradually forming a mechanism to coordinate tourism development in tourism regions meeting the requirements of tourism development linkage as a key economic sector.
In the current trend of strengthening tourism development links of provinces and cities in the country, Hoa Binh province needs to formulate a tourism development coordination mechanism in the direction of planning the tourism areas of the province and the region to meet current and future tourism development requirements.
Tourism is an interdisciplinary and inter-regional economic sector, so the linkage is an essential element in the development process. Therefore, it is necessary to have an effective linkage mechanism in management to promote and exploit tourism development in a sustainable manner with diverse, attractive and high quality tourism products.
Continuing to implement the tourism development cooperation program with Hanoi and 8 expanded Northwest provinces; proceed to expand cooperation with local and international localities for tourism development.
6.2. Establish a management system of resorts and destinations strong enough to promote development in a professional and sustainable manner
Implementation of the Tourism Law 2017 provides for the organizational model for managing tourist areas and destinations. In particular, the Government regulates the management model of national tourist areas, the provincial People's Committee regulates the management model of the provincial tourism area. In the coming time, it is necessary to review the management of the operation of tourist areas and destinations in the province to unify the management model, in order to effectively exploit tourism resources and develop in a professional manner, with Sustainability.
Establishing a Management Board at tourist areas and spots according to the provisions of law, autonomy in operating funds. In case the private sector has the ability to manage the exploitation effectively, it is transferred to the private management to exploit. Where there is a well-functioning Management Board, it is necessary to improve tourism management skills, apply technology to improve the tourism service system to meet market demands.
6.3. Strengthen tourism management capacity
Building a reasonable structure and training and fostering to raise the professional skills of the contingent of state management officials in charge of tourism from the provincial to local levels and grassroots levels. Ensuring the management force for the safe tourism environment, the security and order work at the tourist sites, locations and establishments operating in the province.
Strengthen the inspection and examination of the compliance with state regulations in tourism business activities; inspect service quality, ensure food safety and environment in tourist areas and areas in the area, and promptly handle violations according to law.
Strengthening the coordination between the functional sectors of the central, provincial and local levels to improve the effectiveness of state management of tourism in the province; ensure capacity to implement policies on tourism development policies of the Party, the State and the Province; arrange specialized units to perform the task of promoting the province's own tourism to improve the effectiveness of tourism promotion and promotion.
PART FOUR
SOLUTIONS IMPLEMENTED
1. Regarding investment and support for tourism development
Focusing on investing in improving, expanding and upgrading roads connecting Hanoi capital and neighboring provinces to tourist areas and destinations throughout the province to facilitate tourists coming to Hoa Binh. To support investment in upgrading wharves and boats to connect waterway tourism routes on Da river from Quang Ninh to Hoa Binh city and to Son La, Dien Bien and Lai Chau provinces.
Continue to prioritize investment in road transport roads connecting to Hoa Binh lake tourism area according to the overall tourism development planning of Hoa Binh province and the overall planning for development of Hoa Binh lake national tourist resort.
Strengthen the support of connecting international and domestic travel businesses; expand cooperation in tourism development with Hanoi and other provinces to promote the attraction of international and domestic tourists to Hoa Binh.
Create favorable conditions for the unit to bring international tourists to participate in volunteer tourism programs; support the development of community based tourism in localities in Hoa Binh province.
2. Regarding mechanisms, policies and resources for tourism development
To formulate and promulgate policies to attract investment, encourage forms of public-private partnership investment, create a favorable environment to attract investment from the private sector; giving priority to the state budget to support the propaganda, promotion and tourism investment promotion; support training and retraining of tourism human resources; support people to participate in community tourism development ...
To formulate a separate mechanism on exploitation and conservation of tourism resources, especially Hoa Binh lake tourist area; exploit land resources in areas with tourism development potential. Simplify administrative procedures, support ground clearance, electricity and water supply systems to the area where the tourism investment project is located.
Develop policies to support the development of tourism products, handicrafts, clean agricultural products, food processing, consumer goods to serve the needs of tourists.
Develop information technology infrastructure on tourism towards regional qualifications. To invest in building infrastructure of telecommunications systems, free Wifi network in some key tourist areas and destinations; telephone coverage at the tourist destinations in remote areas to facilitate the communication to meet the needs of visitors.
3. Regarding human resources for tourism, tourism product development, tourism promotion promotion
- Regarding human resources for tourism:
Strengthening the training and retraining of professional skills for cadres, civil servants, tourism career units; fostering knowledge on business operation management and tourism occupational skills for objects working in tourist zones, destinations, hotels and restaurants to serve tourists; Application of modern technology in training and retraining programs to develop tourism human resources.
Investment support to improve the capacity of vocational training institutions with tourism industry training faculties in the province; expand the form of training to mobilize all members of the society to participate in the development of tourism human resources, attaching importance to attracting artisans and highly skilled people. Strengthening joint ventures with reputable domestic and international training facilities. Encourage businesses to invest in tourism vocational training.
Focus on supporting the training of human resources for community tourism sites, opening professional training classes: Kitchen, accommodations, receptionists, tourist guides to improve the quality of reception to serve tourists.
- Regarding tourism products:
To adopt policies to attract investment in developing large-scale and high-quality and competitive tourism products; especially the priority tourism types and products in the Hoa Binh tourism development master plan and the Hoa Binh lake national tourism area till 2030.
Focusing on attracting investment to develop high-quality eco-tourism, convalescence, sports and entertainment at Hoa Binh lake tourism resort, Mai Chau, Tan Lac, Yen Thuy and Lac Son districts. .; focus on attracting investment to develop golf tourism with the province's advantages, ... Continue to invest in developing community-based tourism of Muong, Thai, Dao, Tay and Mong people.
Promulgate a Regulation on coordination to encourage linkage models in the tourism product supply chain. Strengthen quality control of tourism services to ensure order security, environmental safety and sustainable development.
- Regarding tourism promotion:
Building information and statistics system on tourist market. Arrange resources for tourism promotion in Hoa Binh; Participate in promotion and promotion activities at domestic and international tourism events.
Innovating effective tourism promotion, promotion to introduce attractive resources and destinations of Hoa Binh; effectively exploiting provincial websites, departments, branches and localities; Application of construction technology of the province's smart tourism site for promoting tourism promotion of Hoa Binh.
Promote cooperation and cooperation to welcome presstrip delegations to research and study; Participating in domestic and international trade fairs, exhibitions and events to introduce propaganda and promote Hoa Binh tourism.
4. Innovating tourism management and enhancing the competitiveness of the tourism business system
- Renewing the state management of tourism:
Establishing a Management Board of tourist areas and areas to build effective operation models in accordance with local practices to ensure management capacity and support the exploitation of resources for sustainable tourism development.
Strengthening the coordination, raising the responsibilities of departments, agencies and local governments in the state management of tourism; effective deployment of public-private partnership models in the management of tourism areas and destinations.
Arranging organizational structure, strengthening training and fostering to raise the capacity of officials and public servants performing the function of state management of tourism from the province to grassroots level, paying attention to localities with natural resources and tourism development.
Building a comprehensive and modern data system of the tourism industry; applying technology to support tourism forecasting, promoting and promoting Hoa Binh province.
- Enhancing the competitiveness of the tourism business system:
To adopt preferential policies and encourage strong-brand businesses to invest in developing high-quality and high-quality tourist products into key tourist areas of the province; attract tour operators, branches, representative offices operating tourism business activities in the province.
Create favorable conditions for small and medium enterprises, business households and people to access loans for starting a business; support the community-based tourism businesses to participate in tourism service business activities.
Supporting enterprises to apply modern technology in tourism business; develop products that apply information technology to support visitors to access and experience services based on digital technology to promote tourism development.
Promote the role of the Tourism Association and professional organizations related to tourism; developing tourism business associations and clubs to attract tourism business subjects operating in service sector, market, and scale to strengthen joint ventures and linkages to raise competitiveness, pictures of units and enterprises in tourism services.
Strengthening inspection, supervision, and strict handling of violations of law provisions, protection of intellectual property rights for enterprises, creating a healthy, transparent and fair business environment. .
5. Regarding tourism environment construction
Well implement the propaganda and education, mobilize organizations, individuals and communities to actively participate in building a safe, hygienic, friendly and civilized tourism environment. Strengthen the management and inspection of the protection of natural resources and the tourism environment and strictly handle violations of law.
Implementing the solution of fixed video camera installation in some tourist areas and destinations with a large number of customers; set up hotlines to support visitors' feedback; forming a system of security and safety control systems for tourist resorts and destinations connected to the management boards of tourist sites and destinations.
Well manage tourism service business activities at tourist attractions throughout the province; installing environmental protection propaganda boards; deploy to build standard toilets to serve tourists, install clean water systems to meet the needs of tourist attractions and rest stops.
Strictly implementing the direction of the Prime Minister on reorganizing and strengthening the management of tourism environment, ensuring security and safety for tourists in the province. Continue to propagate and disseminate the implementation of the code of conduct of civilized tourism in the province; implementing environmental protection solutions in tourism activities.
Part Five
ORGANIZATION OF IMPLEMENTATION
1. Department of Culture, Sports and Tourism
To advise the Provincial People's Committee to implement key tasks including: Building a tourism market information system; Develop regulations to coordinate tourism activities with Hanoi, the extended Northwest provinces and other localities; building a model of management of national tourist resorts and tourist sites; formulating and implementing plans on training and fostering tourism human resources; formulating and implementing a scheme to support community-based tourism development.
To assume the prime responsibility for, and coordinate with provincial / municipal Services, Committees, branches and People's Committees in, implementing contents relevant to the functions and tasks of departments, boards, branches and localities to organize the implementation of the Scheme. .
Proactively study and propose mechanisms and policies that need to be amended and supplemented during the implementation of the Project. To advise, monitor, urge, inspect, evaluate and periodically report to the provincial People's Committee on the results of the Scheme implementation.
2. Department of Planning and Investment
To advise the Provincial People's Committee to build mechanisms and policies to attract investment in tourism development; allocating resources to accelerate the implementation of tourism infrastructure construction projects; study and propose the promulgation of priority mechanisms and policies for investment projects on eco-tourism in association with afforestation, projects to create new quality tourism products ...
To assume the prime responsibility and coordinate in advising on the formulation of mechanisms and policies to mobilize domestic and foreign capital sources and funding for tourism development. Associate investment promotion with tourism promotion of the province.
Preside over and coordinate to advise the provincial People's Committee to select capable investors to implement large-scale tourism projects in Hoa Binh.
Advise to balance the province's annual investment capital and the source of the national tourism infrastructure construction investment program for the province's key tourism development investment projects.
3. Department of Finance
Based on the budget capacity and the current financial regime, to advise and report to the provincial People's Committee to allocate funding from the state budget to implement the Scheme according to regulations.
Coordinate with the Department of Planning and Investment and relevant agencies to appraise the budget for the implementation of tourism development programs, plans and projects under the current regulations.
4. Department of Industry and Trade
To advise the Provincial People's Committee to direct the development of production and organize the distribution network of goods, especially handicrafts and agricultural products to serve tourists; advise and formulate incentive mechanisms and policies to encourage production and business with traditional craft villages and public tourist spots.
Support the implementation of industrial promotion activities on the development of craft villages and traditional craft villages to create commodity products and typical souvenir items of ethnic groups in Hoa Binh province for tourism development.
5. Department of Transport
To advise the Provincial People's Committee to implement the investment plan to upgrade the road and waterway transport infrastructure system of the province and in key tourist areas and destinations to create favorable conditions for the public. Transportation partners to Hoa Binh.
Managing and improving the capacity in service of waterway ports and tourist spots; coordinate the management of transport quality and tourist rest stops.
Develop and implement a scheme on channeling and priority routes for vehicles to transport tourists into tourist areas and destinations in the province. Checking and handling of unqualified means of transport to ensure safety for tourists.
6. Provincial police
To advise the Provincial People's Committee to effectively implement the task of assuring security of tourism in the field of tourism. Strengthening the implementation of plans, plans, mobilizing forces and measures to ensure security and safety for tourists. Improve the effectiveness of the state management of information security in the field of tourism, coordinate with other departments, agencies and sectors in inspecting and handling violations in tourism service business activities, creating a favorable environment for tourism development in the locality.
7. Department of Natural Resources and Environment
To assume the prime responsibility in directing and guiding the elaboration of land use plans for tourism development projects; organize the inspection and evaluation of environmental impact assessment (or environmental protection plan); permits to use surface water and groundwater; permits to discharge waste water into water sources of tourism projects in the province.
Coordinate with functional agencies to conduct inspections and checks of the observance of legal provisions on the environment, land and water resources in planned areas and tourist spots or irregular inspections.
8. Department of Labor - Invalids and Social Affairs
Advising the provincial People's Committee to develop and implement a plan for vocational training development in the province, focusing on training and retraining tourism human resources to gradually increase the rate of labor in the field. training tourism sector; meet social needs, linking training with employers in the tourism industry.
To assume the prime responsibility and coordinate in the implementation of policies to support the training of tourism and hotel industry groups; fostering professional practice skills for the labor force operating in the tourism sector, contributing to increasing the number, professionalism and rationalizing the structure of tourism human resources in the province.
9. Department of Agriculture and Rural Development
To advise the Provincial People's Committee to issue mechanisms and policies to support forestry development to promote the policy of socializing forestry activities, linking forest protection and development with the development of eco-tourism products of the province.
Coordinating in the development planning of traditional trade villages to create products with typical features of Hoa Binh to serve tourists; associating agricultural development program with tourism development; invest in diversifying and improving the quality of products from agriculture and fishery for tourism.
Proposing to support clean water supply infrastructure for localities with conditions and potentials to build up standard areas and sites to serve tourists; Proposal to support investment in tourism infrastructure at community tourism sites.
Coordinate closely with functional agencies to well manage the planning of three forest types in Hoa Binh province; It is prohibited to use the area of ​​natural forest to build tourist infrastructure as prescribed, except for some cases approved by the Prime Minister.
10. The Committee for Ethnic Affairs
Study and advise the provincial People's Committee to have policies to support the development of a number of production development models towards goods of some traditional handicrafts and agricultural products of ethnic minorities to serve tourists.
Collaborate with relevant departments and agencies to advise on the development of incentive mechanisms and policies to encourage and support ethnic minority people in developing trade villages and community tourist sites.
Coordinate with relevant departments and agencies to propose orientations for creating typical products and souvenir items of ethnic minorities in Hoa Binh province to serve tourism and carry out development assistance sub-projects, diversify livelihoods and replicate poverty reduction models under Program 135.
11. Department of Information and Communications
To advise the Provincial People's Committee to invest in information technology infrastructure systems in key tourist areas and digital technology services for tourists. Building infrastructure of intelligent tourism system of the province. Direct operators to give priority to community-based tourist destinations in remote areas.
To advise, direct news agencies and news agencies to promote information and propaganda to popularize Hoa Binh tourism. Deploying foreign information activities in tourism activities as prescribed.
Check and timely handle the posting, broadcasting and publishing of information content that is not objective and inaccurate about propaganda and tourism promotion of the province.
12. Department of Health
Research and develop medical services combining traditional and modern medicine capable of serving tourists.
Directing functional units of the industry to manage food safety and hygiene at tourist areas, hotels, motels and motels in the province to ensure safety for tourists coming to Hoa Binh.
To assume the prime responsibility and coordinate in the inspection and handling of violations of food hygiene and safety in tourist service business activities.
13. Department of Construction
Assume the prime responsibility for, and coordinate with relevant agencies and People's Committees of districts and cities in, managing management, planning, architecture and construction of urban development in conformity with tourism development planning. in the local area.
Continuing to implement the assigned task of construction management in Decisions and Planning of the provincial People's Committee.
14. Investment, Trade and Tourism Promotion Center
Strengthen promotional activities, promote investment in tourism of the province in the country and internationally. Proactively advise the development of information and propaganda systems; widely and thoroughly apply new information technologies to propaganda activities to promote tourism.
Lead and coordinate in connecting information and cooperation in promoting tourism with provinces and localities practically and effectively.
15. Hoa Binh Newspaper, Radio and Television of the province
Develop pages and categories to propagate and disseminate the content of the Project on Restructuring the tourism industry of the province on the mass media to all levels, sectors and people to be aware of the importance and ideas. The meaning of tourism development becomes a key economic sector, thereby mobilizing the public to participate in implementing the Project in a practical and effective manner.
Coordinate in providing information, promoting tourism potential in the province, introducing tourism business units, attractive routes, destinations and tourist products. Peace.
16. People's Committees of districts and city
Within the scope of its functions and tasks, assume the prime responsibility and coordinate with the Department of Culture, Sports and Tourism and the concerned Departments, Committees and branches in implementing the Scheme's contents in their localities.
Continue to well implement the approved tourism development plans and schemes, continue reviewing, adjusting and supplementing the plans and schemes according to regulations.
Develop a plan to implement the Provincial Tourism Restructuring Scheme to effectively exploit local tourism development.
Advise to promulgate mechanisms and policies to encourage investment and encourage tourism activities, support and promote the development of tourism business enterprises in the province.
Strengthening the direction, inspection and supervision to ensure security, safety, hygiene and protection of environmental resources for tourism development.
17. Provincial Tourism Association
To develop a network of tourism business clubs by service groups and tourism markets.
Enhance the role of the Tourism Association as a focal point in expanding joint ventures, links between organizations, units and businesses operating in the field of tourism services, building a healthy competitive environment on geographical areas to support the promotion of tourism development.
Mobilize tourism businesses to actively participate in implementing the project of restructuring the tourism industry of the province in accordance with the orientation of the province's tourism development strategy. Actively participate in programs, activities to promote and introduce Hoa Binh tourism products.
18. Units, businesses and households doing business in tourism
Proactively invest in implementing new business models, expanding the scale in line with the Provincial Tourism Restructuring Scheme. Actively improve knowledge, technology and quality of tourism services, participate in local and national tourism events. Invest in training and retraining to improve the quality of tourism human resources; building and upgrading material and technical facilities, diversifying products and services to serve tourists' increasing demands.
Coordinate to participate in propaganda, promotion and tourism promotion activities; introducing tourism images of enterprises and provinces to domestic and international tourist markets.
Above is the Project "Restructuring the tourism industry to meet the requirements of developing into a spearhead economic sector of Hoa Binh province", the provincial People's Committee requests Departments, boards, branches and People's Committees of districts. , cities and organizations, businesses and individuals concerned to implement.

Long Giang
Source: Vitic/ thuvienphapluat.vn
 

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