Notable activities include workshops on tourism of Jeollabuk province, Incheon city, and Gyeongsangbuk province; a three-day Chef Show 2023 with nearly 1,000 participants in Hanoi; a busking (street performance) show named “Xin chao Han Quoc” (Hello, Korea) that was posted on Youtube, Facebook, and Vieon pages; along with the MICE Roadshow 2023 held in Hanoi and Ho Chi Minh City connecting the two countries’ travel agencies and companies.

KTO Vietnam has also actively engaged in programmes held by agencies of Vietnam and the RoK such as the Korean culture road festival, the Hanoi Tourism Festival, the Vietnam International Travel Mart (VITM) 2023, and the K-pop Lovers Festival.

More activities will be held in the coming months, including a workshop on transit tourism in the RoK, another on learning in the RoK, an international travel expo, and fam trips to the country.

The organisation noted that with the recently launched list of 100 places of interest in the RoK for 2023 - 2024, it will focus on introducing Korean localities so as to give global travellers a fresher view of the country’s tourism.

Vietnam is an important market of the RoK’s tourism, so KTO has always paid attention to holding promotion activities in Vietnam, KTO Representative in Vietnam Lee Jae-hoon said, expressing his hope that Vietnamese people will love to travel in the RoK and enjoy new activities of KTO in the time ahead.

As of early June, the RoK welcomed 163,000 tourist arrivals from Vietnam, equivalent to 73% of that in the same period of 2019, before the COVID-19 pandemic broke out. It looks to attract nearly 400,000 Vietnamese visitors this year, or 70% of the pre-pandemic level, according to KTO Vietnam./.

Source: VNA