In 2007, Truong Hai Automobile Co., Ltd. changed to become Truong Hai Auto Corporation (THACO). Currently, the company has three administrative offices located in Ho Chi Minh City, Hanoi, and Chu Lai (Quang Nam). Particularly, Chu Lai - Truong Hai Auto Manufacture and Assembly Complex (Quang Nam) which was established in 2003 on an area of nearly 600 hectares, consists of 24 subsidiaries and affiliated factories. 

 

THACO currently operates in auto manufacture, assembly, and distribution; provides auto spare part and maintenance services, including manufacturing, trading, and distributing commercial vehicles (trucks and buses), manufacturing and trading passenger cars from the brands including Kia (South Korea), Mazda (Japan), and Peugeot (France -Europe). As to April 2016, the distribution system consists of 89 showrooms and 53 dealers nationwide and the company now has 14,900 employees. 

 

At the present time, THACO is the only enterprise in Vietnam that manufactures and assembles all 3 car lines including passenger cars, trucks, and buses with the localization rate from 16%-50%, providing Vietnamese people with diversified, quality, and affordable cars. In 2014 and 2015, THACO has topped the sales chart of Vietnam Automobile Manufacturers' Association (VAMA).

 

As the leading auto manufacture, assembly, and distribution company in Vietnam, THACO aims to maintain its position and expand its market to the ASEAN region, enhance international cooperation to select appropriate technology, increase the local content, and join the global value chain creating platform to become a multi-industry conglomerate in the region.

 

Besides manufacture and business activities, THACO also builds a healthy corporate culture environment, forming THACO's feature culture based on the business philosophy "Creating the contribution values, improving service values through products and services" and the principle of "8Ts" "Dedication - Honesty - Intelligence - Confidence - Respect - Prestige - Commitment - Convenience". This is the core value of THACO culture, the intangible asset to create motivations for development. THACO's culture is also manifested by the fact that compensations and benefits (salary, bonuses, insurances, allowances, etc.) are always adequately implemented.

 

With the viewpoint "THACO embraces its social responsibilities", annually, THACO always supports many social community activities to share its responsibilities in various fields including: National Defense, Social Welfare, Traffic Safety, Education, Culture - Music, Medical, Sports, For the underprivileged, scholarships, etc. From achievements in business and contributions to the social community, in 2015, THACO has been acknowledged and honored by the following awards: Certificates of Merit from the Prime Minister, Excellent Emulation Flags from the Government; Certificates of Merit from the Ministry of Transport; Certificates of Merit from Quang Nam provincial People's Committee; Certificates of Merit from Dong Nai provincial People's Committee; Excellent Emulation Flags from Dong Nai provincial People's Committee in 5 consecutive years; Certificates of Merit from Dong Nai Youth Union; Top 10 Gold Star Award; Top 10 Vietnam Brand Award; Vietnam Strong Brand award; "Asia Pacific's Best sales growth distributor" from Hyundai Motors, etc. 

Since its establishment, THACO has received numerous awards and merits from the Prime Minister, the Ministries, the Ministerial-level Agencies, and the Provincial Authorities of Dong Nai, Quang Nam, Dong Thap, Lam Dong, Hanoi, and Ho Chi Minh City on the following aspects: 

-    “Patriotic Competition” movement, welfare for employees;
-    Completion of tax obligations and social insurance;
-  Contribution to the socio-economic development of many provinces, and creation of Chu Lai Open Economic Zone;
- Outstanding achievements in community activities, sports and athletics engagement, cultural organization, and “Good People, Good Work” initiatives; 
-    Outstanding contributions to the nation’s development and security. 

The Product and Brand Awards: 
-    Labor Medal: 3rd Rank in 2007 and Runner-Up in 2012;
-    Vietnam Gold Star Award 2007 by the Central Committee of the Vietnam Young Entrepreneurs, top 10 for 3 consecutive years (2008-2010); 
-    Vietnam Business Excellence Awards (2008 - 2010); 
-    Thanh Giong Cup Award for 3 consecutive years (2008-2010); 
-    Exemplary Dong Nai Entrepreneur Award for 3 consecutive years (2008-2010); 
-    Top ten automotive brand voted by the Vietnam Industrial Property Association;
-    Global Excellent Distributor Award by Kia Group in 2010; 
-    "Civilized Organization of 2009" Certificate by the People's Committee of Dong Nai Province; 
-    Excellent Vietnamese Brand Award in 2010 and 2012; 
-    Top 500 biggest Vietnamese enterprises for  5 consecutive years from 2008 to 2012; 
-    Top 1000 enterprises of tax contribution for 4 consecutive years from 2010 to 2012.

-    “Patriotic Competition” movement, welfare for employees; 
-    Completion of tax obligations and social insurance;
-    Contribution to the socio-economic development of many provinces, and creation of Chu Lai Open Economic Zone; 
-    Outstanding achievements in community activities, sports and athletics engagement, cultural organization, and “Good People, Good Work” initiatives; 
-    Outstanding contributions to the nation’s development and security. 
2006:  Certificate of Commendation No. 8931 / QĐ.UBT dated 9 October 2006 awarding Mr. Tran Ba Duong, Director of Truong Hai Automobile Corporation for his "Outstanding achievements in the campaign ‘Day for the Poor’ for 6 years from 2000 to 2006 " by the People's Committee of Dong Nai Province. 
       Certificate of Exemplary Vietnam Entrepreneur awarded by Vietnam Chamber of Commerce and Industry
       Certificate of Commendation for Outstanding Entrepreneur in 2006 awarded by the People's Committee of Dong Nai Province
2007:  Labor Medal 3rd Rank awarded by the President of Vietnam (Decision No. 529 / QD-CTN dated 11 June 2007) 
2008:  "For the younger generation" Medal by Communist Youth Union of Ho Chi Minh City 
             Thanh Giong Cup 2008 for outstanding entrepreneur 
2009: Certificate of Commendation by the People's Committee of Tay Ninh Province for achievement in local community engagement. 
          Certificate of Commendation by the People's Committee of the Hanoi for achievement in supporting the poor 
           Thanh Giong Cup 2009 for outstanding entrepreneur
2010:  Outstanding entrepreneur of Dong Nai Province
            Thanh Giong Cup Award for 3 consecutive years (2008-2010) for Outstanding Entrepreneur

Being a conglomerate and a leading Vietnam enterprise in ASEAN region.

•        THACO is a Vietnam brand bringing pride to the nation.

•       Providing values to the customers, the society, and Vietnamese economy.

•       Creating a distinctive and optimal working environment for the employees to maximize their competence, best meeting the requirements of integration and contributing to the human resource development of the country.
THACO Culture

In October 2013, Truong Hai Auto Corporation (THACO) was honored to receive numerous awards such as "Excellent Accomplishment of Tasks from 2010 to 2012"; "TOP 10 Vietnam Gold Star Awards" for seven consecutive years and one of ten companies awarded "Corporate Social Responsibility". Mr. Tran Ba Duong, Chairman of THACO was honored as one of "100 outstanding entrepreneurs" and received "Thanh Giong Cup Award 2013." 

In addition, Mr. Tran Ba Duong was awarded the certificates of commendation by the Prime Minister for his "Outstanding Achievements in Vietnamese Young  Entrepreneurs movement from 2008 to 2012"; “Outstanding Entrepreneur from 2010 to 2012" in Dong Nai; “Outstanding Entrepreneur of the Southeast Region of Viet Nam” for 3 consecutive years in  Vung Tau, etc. 

In order to gain these achievements, THACO has not only focused on the business operation but also cared for its employees’ welfare and the social responsibility. In addition to strong leadership, it is undeniable that the corporate culture has greatly contributed to the company success. THACO Culture is sustainable and unique, which was cultivated and developed since the very first days of the company’s establishment. 

“THACO’S Principle of 8Ts" includes Tận tâm (DEDICATION), Trung Thực (HONESTY), Trí Tuệ (INTELLIGENCE), Tự Tin (CONFIDENCE), Tôn Trọng (RESPECT), Trung Tín (PRESTIGE), Tận Tình (ENTHUSIASM), and Thuận Tiện (CONVIENENCE).

The Principle of 8Ts is said to be THACO’s golden rule. It is also THACO’s Core Culture, the intangible asset that is accumulated by every of THACO’s family members. No single T has ever been overlooked in the process of "THACO individual" development; all eight words have positive interactions. The "8T Principle" is THACO’s disciplined culture, so every THACO’s employees must always be aware of their duties and responsibilities to enforce and promote each "T". 

THACO always directs all of its employees to a working and lifestyle of self-discipline. Living and working with the self-discipline and the continuous progress will benefit the company and yourselves. THACO’s “self-discipline individual" is the unity between the individual and the group. It is the harmony of collegiality, responsibilities, mutual respect and caring in order to ensure that each individual has the highest opportunity to their development and the highest contribution to the company. 

Each "self-discipline individual” standing together will make the “culture of discipline". Put it simply, company culture is assessed largely based on the company’s culture of discipline criteria, which in turn are created by each self-discipline individual. THACO’s "culture of discipline" helps THACO “self-discipline individual” to achieve a conscious, disciplined, creative, and professional working attitude in order to express their self-value contributing to “THACO Value Creation” to the society and the nation.

 THACO Culture is clearly defined, for we have always been faithful to four compulsory requirements to elevate the philosophy of RESPONSIBILITY: to be transparent and environmental-friendly in business and manufacture; to offer the best products within a reasonable price range; to always prioritize human resources strategy; and to actively pursue the community engagement. These four requirements which are specified in "8Ts Principle" are conveyed to every THACO’s employee by each member of the Board of Directors to elevate our philosophy of RESPONSIBILITY.

THACO’s business philosophy is "Higher Responsibility, Higher Status" (Embracing Our Social Responsibilities, Matching Our Nation’s Status). On the basis of that philosophy, THACO’s culture is always built in accordance with the principles of humanity and community contribution. With that principle, since early 2013, despite the situation of economic slump in Vietnam, THACO donated nearly 10 billion VND to various community and social programs such as "For Our Dear Truong Sa", "Supporting Quang Nam’s and Da Nang’s people in overcoming the aftermath of typhoon No. 11 in 2013"; "Aid for school construction for the children of Vietnamese overseas in Kompong Thom, Cambodia, etc. 

 It is not easy for enterprises to develop their business operation, maintain stable profits for their shareholders, and fulfill their obligations to the community at the same time.  Only ones whose business ethics are always been complied and respected can handle it well. The solution is quite simple, for them to take RESPONSIBILITY in their business operation and THACO is an example. Social development is the sustainable development, and when you take higher RESPONSIBILITY, you will gain higher STATUS. Combining all business activities with social responsibility is a unique cultural identity of THACO. In other words, THACO Culture is the harmony of those two concepts.
N.Nga