BAEMIN looks back on the journey of winning Vietnamese customers’ hearts
Wednesday, February 9,2022
AsemconnectVietnam - According to the report of the latest survey on the online food delivery market conducted by Q&Me at the end of 2021, BAEMIN continues to rank No.1 in customer satisfaction for the second consecutive year.
BAEMIN is also the leading food delivery application in Vietnam when it comes to geographical coverage with its service available across 21 cities.
BAEMIN has expanded quickly its service from 3 cities at the beginning of the year to 21 cities as of now, serving more customers every day. Regardless of the significant expansion, customer experience remains the key focus of BAEMIN’s strategy and direction.
Jinwoo Song, CEO of BAEMIN Vietnam, said, “In order to develop sustainably in an extremely competitive industry like online food delivery, BAEMIN has been striving constantly to become the trusted choice to deliver the best experience to our customers and stakeholders in Vietnam.” He added: “I am also delighted to see BAEMIN ranks first in customer satisfaction according to the latest market report. This result encourages BAEMIN to try harder in hope of bringing further unique and interesting experience to our stakeholders. In the future, our ambition is to position BAEMIN as a sympathetic friend who can help customers lead a better and more convenient lifestyle.”
Besides its achievements in business growth and delivering optimal experience to the customers, BAEMIN is also very active in creating sustainable values for merchant and rider partners as well as the community.
In addition to the initiatives that aim at unleashing the merchants’ potential, BAEMIN also introduced the "BAEMIN Zone" campaign during the last months of 2021 to help merchant-partners promote their visibility by painting their stores with the signature mint colour and creating the unique impression to attract new customers. The campaign is currently developed within downtown areas with high traffic in big cities such as Ho Chi Minh City, Hanoi, and Da Nang.
As for rider-partners, not only does BAEMIN put together training programs to improve their knowledge and skills to help them increase their income, but the company also focuses on building a community to help their partners connect up and enrich their wellbeing. During new year occasion, BAEMIN launched the campaign "Tet Kindness with BAEMIN riders" to express the gratitude to outstanding individuals as well as spread positivity and share meaningful gifts in hope of helping the riders in need alongside their families to have a happier Tet.
Source: Ven.vn
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