Japanese consumer goods producers explore Vietnamese marketWednesday, December 5,2018
AsemconnectVietnam - “Good Goods Japan 2018”, a business networking event for Japanese high-quality household commodities and consumer goods, was held in Ho Chi Minh City on December 4, drawing the participation of nearly 50 Japanese firms who want to boost exports to Vietnam, and some 100 domestic businesses.
The Japanese enterprises met with Vietnamese importers and distributors to introduce the convenience and quality of their products.
According to Chief Representative of JETRO Ho Chi Minh City Koji Takimoto, as this was the second edition of Good Goods Japan in Vietnam following the first in 2015, the event received special attention from Japanese suppliers and positive response from the Vietnamese business community.
Besides connecting Japanese and Vietnamese businesses, the event provided full information about how a product is produced, used and preserved as well as its origin, he said.
The quality is a competitive advantage of Japanese products, however, they are always sold at higher prices than the same kinds made in other countries, he said.
Japanese businesses prefer manufacturing products in Vietnam to reduce costs, he noted, saying that the firms hope to receive further support from the Vietnamese Government in terms of taxes and human resources.
For Japanese suppliers, they expected to get feedback on their products’ quality and designs from Vietnamese distributors. Market survey to grasp Vietnamese consumers’ taste was one of their goals to improve products before breaking into the Vietnamese market in the coming time.-
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