Attending the event were five largest Belgian businesses major in exporting potato products and specialties to 100 different markets globally, including Agristo, Bart’s Potato Company, Clarebout Potatoes, Ecofrost and Mydibel, and the Belgian fries group

The event was part of activities on the occasion of the Minister-President of Flanders’s visit to Vietnam from May 13-17 to seek business opportunities. 

Romain Cools, General Secretary of the Belgian potato trade and processing industry association (Belgapom), expressed his delight at introducing Belgian potatoes in Vietnam following debuts in Indonesia, Malaysia, Thailand and Singapore. 

He hailed Southeast Asia as one of the fastest-growing regions on the back of middle class growth, urbanisation and young population, adding that Belgium’s frozen fries are ready to meet demand. 

Belgium is the world’s largest frozen fries exporter, with over 90 percent being shipped abroad. 

In 2016, Belgium’s fries export grew by 14.3 percent to 1.68 million tonnes.