Fruit and vegetable exports for the traditional Lunar New Year (Tet) holiday in February still rose to US$220 million, up 18% on last February, elevating the export value for the first two months to US$604 million, up 43.4% against the same period last year.

In addition to traditional markets, Vietnamese fruit and vegetables are drawing interest from more demanding markets. For instance, after the first consignment of star-apples to the US in December 2017, a further 134 shipments weighing around 230 tons have been shipped to the profitable market.

The US also opened the door to Vietnamese mangoes in late 2017 with the first mangoes expected to enter the market in April. Fresh longans are likely to be granted an import licence for Australia in early 2019.

It is a good sign that domestic products are gaining a foothold in more stringent markets which require primary quality and the profile of products.

Agricultural experts say it is essential for businesses to carefully study customs, market tastes, build brands, and supply high added value products with traceable origins.