After more than 25 years of construction and development, Bidrico is proud of its spirit of innovation and pioneering in changing consumer habits in Vietnam. Arguably, against the backdrop of rising food and drink contamination that harms human health and life, consumers tend to redirect their attention and interest to nutritious natural products. This is also a great chance for the Vietnamese beverage industry to seek long-term sustainable development. Bidrico General Director Nguyen Dang Hien said, to grasp this opportunity and make products good for human health, Bidrico has focused on producing natural drinks, particularly from popular delicious tropical fruits in Vietnam.

In a bid to ease consumer concerns over food hygiene and safety, every product line of Bidrico always meets the highest quality and food safety standards when it is launched onto the market. With its deep understanding of consumer culture in Vietnam and its uniqueness and difference from premium quality and distinct tastes to package designs, Bidrico has introduced a variety of natural drinks good for health to the market, including Bidrico bird's nest drink, A*Nuta green tea, Bidrico noncarbonated energy drink, Restore salted drink, A*Nuta fruit juice, Yobi yoghurt, Restore vitamin drink, Tam Thanh herbal tea, winter melon drink, Restore energy drink 225ml, Bi's salanganes nest drink 70ml. All Bidrico products meet quality and food safety standards and ensure their own specific characters: Convenient for use with a diversity of categories, flavours and designs to satisfy maximum needs of consumers and create the image and pride of Vietnamese people when products are brought to foreign markets.

After successfully conquering the domestic market, the company's products have been exported to more than 15 countries in the world such as Russia, the UK, France, Canada, Thailand, Laos, the UK and Japan where consumers are very keen on Bidrico products. Recently, Bidrico brought its tropical products like fruit juice, seaweed jelly, green tea, salted lemon drink to new potential markets like the Emirates United Arab Emirates (UAE).

It is obvious that Vietnamese products exported to the world’s most demanding markets in quality, food hygiene and safety, like Europe, the United States and Japan have to pass very strict checkout processes. The application to food and drink products is even stiffer since technical regulations and barriers placed to protect consumer health are very high.

To meet these requirements, Bidrico is always at the forefront of approaching and grasping ever-changing consumer demands and focuses on developing production lines and modernising technologies to improve designs and quality. At present, Bidrico is proud to run a 15,000-square metre modern production facility with 12 extracting and filling lines equipped with European technologies and powered by completely closed production process, helping products retain natural flavour while ensuring food safety, hygiene and pasteurisation of products. In addition, with its ongoing efforts for technological innovation, the company has also received international certification of food standards from the US Food & Drug Administration (FDA) for its Bidrico bird's nest drink lineup. Mr Hien added, "As a Vietnamese enterprise, Bidrico is eager to bring pure Vietnamese products of international quality standards, good for human health, to the market. This is the expression of the highest responsibility of Bidrico to human health. We are very happy to be trusted and supported by domestic and international consumers."

During its more than 25 years of construction and development under the light of the operating philosophy “Consumer health taken to measure success,” Bidrico has done the best to meet potential and existing market needs and quickly build a solid position in the hearts of Vietnamese consumers. However, never feeling satisfied with what it has achieved, Bidrico is still working hard to improve its operations like sales system, sales workforce and personnel restructuring to enhance its governance capacity and introduce premium quality products good for human health to customers.

To date, the name of Bidrico brand has been asserted by a number of prestigious national and international titles and awards such as the “International Quality Summit Award in the Diamond Category” in New York, the US in 2014, “Vietnam High Quality Goods” Title (2002 - 2015), Typical Business of HCM City Certificate 2015, Certificate for Outperforming Company and Contribution to Community Development in 2015 and Top 100 Vietnam Brand Award 2016. These prestigious awards have reaffirmed the name and prestige of Bidrico as a leading beverage manufacturer in Vietnam and strongly developed to the world level.
N.Nga