MINISO looks to expand its presence in the local market
Monday, June 4,2018AsemconnectVietnam - To further consolidate its position in Vietnam, MINISO, a Japanese designer brand, has opened 40 stores and expects to set up 50 more stores by the end of 2018, said the general manager of MINISO Vietnam.
With the influx of foreign investment, the rise of a large number of urban commercial complexes, and the consumption habits of the Vietnamese changing from the traditional street-front vendors to the shopping malls, MINISO has seen favorable conditions created to adjust its expansion strategy in the Vietnamese market, moving from crowded neighborhoods to malls and shopping centers.
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