The bank is also among the pioneers in boosting investment in digital marketing, considering it the most important factor to connect with customers in the digitalization era.

In addition, VIB is known as one of the financial institutions that recognize the importance of financial technology (fintech) for providing customers with innovative and effective services. The mobile banking app MyVIB features unique and outstanding functions such as transferring money in real-time on social media or buying air tickets easily and quickly.

Besides, the app provides customers with financial services such as paying bills, making deposits, managing credit cards, and monitoring and repaying loans.

Tran Nhat Minh, deputy CEO and chief digital officer of VIB, said the launch of the online account opening service allowed the bank to attract a large number of customers last year, accounting for 20% of VIB’s new customers. The number of people who registered for VIB’s digital services last year increased by 50% year-on-year.

The number of MyVIB downloads also went up 104% while the number of customers regularly using the app rocketed by 87% against the previous year.

With strong investment in digital banking in particular and banking services and products in general, VIB has maintained its position as one of the most innovative and customer-centric banks in Vietnam.

The two awards were assessed by a panel of experienced experts in the region, aiming to honor financial institutions and technology firms with excellence in development and application of digital technologies in Asia Pacific, including Japan and Australia. The Asset’s awards are prestigious qualifications with a transparent assessment in strict process and granted to banks and relevant institutions with outstanding achievements and contributions in the finance and banking sector in the year.

VIB was earlier named “Most Innovative Bank Vietnam 2017” by Global Banking & Review Finance.