In addition to high quality which continues being the top criteria, the artistic element, as materialized in the form and shape of the products or the motives thereof has been the subject of great-length research. The cultural beauties, images loaded with cultural traditions of Viet Nam’s and other nations’ are engraved in each of our products so that typical cultural features are reproduced in a up-to-date manner. 

Recently, on the occasion of the celebration of the millennium anniversary of the city of Thang Long (now Ha Noi) Minh Long presented the event with the Thang Long Jade Bowl which was then recognized as a nation’s rare and priceless object. Minh Long’s products have also been presented by Viet Nam’s government to foreign guests at solemn occasions such as the 1996 APEC Cup or the Van Lang Jade Bowl (in its small-size version) presented by Viet Nam’s ministry of foreign affairs to the heads of delegations to the 17^th ASEAN Summit in 2010. In April 2008, the Minh Long High-Class Ceramics and Porcelain Company became one of the first thirty Vietnamese companies entitled to bearing the “National Brand” label and in May 2010 it was listed as one of the 43 “National Brand” label-bearing companies. The company received the Viet Nam’s Golden Quality Award in 2010 and the Asia-Pacific Award in November 2011, overtaking another 17 contenders. Minh Long products have also been selected as national gifts presented by our successive heads of state in their overseas state visits to over 40 world leaders including the Holy Father, President of the USA, General Secretary of China’s Communist Party, Emperor of Japan.

Our achievements have been made possible thanks to the state-of-the-art technology, modern machinery combined with a talented and experienced corps of craftsmen and technicians originating in Binh Duong province, a land reputed over time for its art ceramics and porcelain industry. The company is employing over 2,000 workers directly involved in producing high-class items destined to the French, Japanese and German markets all known as very demanding in aesthetics and product quality.

Each and every one of the unique Minh Long art ceramics and porcelain articles such as the hand-painted pots, jade bowls, national and international records-breaking cups is the outcome of a laborious processing through a multi-stage manufacturing line, going from the meticulous selection of the raw materials, determining the item shape and decoration pattern design, proper choosing of pigments made by skilled artists down to the firing which also requires to be done by experienced hands. The coming to existence of a flawless artwork would take several months. The new and revolutionary painting and extreme-heating technologies help give our products their natural and true beauty because with the images sunk deep under the enamel they look vitreous and scintillating on all sides. The plating with German 24K gold or platinum or raw materials selected from other reputable places over the world further enhance the value and luxurious character of the products.

Minh Long considers its products as being its own children and like children they must be attended to, sent to learn and tested through exams. Our production criteria can be summarized in a “4 Nos & 4Withs” slogan i.e.

Each and every production stage is submitted to repeated meticulous and strict appraisal and control. “Quintessence is from earth, delicacy is from man” is our philosophy; it has helped our products be chosen and favoured by our national and international customers. Our talented and sublimate pottery artisans have won and are winning the consumers’ hearts and minds with their profound passion for ceramics and porcelain.

Minh Long has all the way cherished the feedback received from its customers and made a point to share such feedback with its staff for them to learn how to improve their work and produce articles every day more commensurate with the customers’ trust and affection. 

After many years of construction and development, Minh Long I Co., Ltd has affirmed its No. 1 position in the Vietnamese ceramics market. As true coral needs no painter’s bush, the company has continually received cooperation requests from domestic and international partners and customers. In the context of integration and development, with a strong foundation of manpower, technology and finance, Minh Long I is increasingly providing customers with products of premium quality, utility, artistry and cultural identity.

To develop strongly and stably under any economic conditions, Minh Long I always focuses and promotes its strengths but the core is still three interacting factors: Right development and investment strategy - Capable, dynamic, professional and enthusiastic employees - Effective business management system. The today success of Minh Long I comes from its meticulous preparations, with right development orientations and strategies, and its care for general interests. Especially, in the production and business operations, Minh Long I is always active, determined and conscious that it must create quality products at affordable prices to win the trust of clients. With its constant efforts, the company’s products crafted and fired at high temperature according to European standards. Outstandingly, the company uses clean, environment-friendly technologies - a harmony of nature and energy saving - to make these products.

Additionally, Minh Long I has many attractive after-sales policies which are trusted and appreciated by customers. The firm’s products have been sold nationwide and exported to many countries like Germany, France, Japan, the Netherlands, Czechoslovakia and the United States. Many unique products of Minh Long I have been chosen by the country as gifts to present more than 40 heads of state around the world, including the Pope, US President, Chinese Party General Secretary, and Japanese Emperor.

To serve clients quickly and conveniently, Minh Long I always has two parallel distribution systems with appropriate pricing policies, depending on product lines. In addition to traditional distribution channels, which are luxurious showrooms, Minh Long I also has a door-to-door distribution system to reduce distribution costs and selling prices. On the other hand, the company’s strength lies in skilled, experienced technicians, artisans and workers capable of quickly acquiring advanced technologies. This workforce has made the today success and credibility of Minh Long I.

Minh Long I Ceramics is one of a few Vietnamese brands to make a global business presence very soon by accessing supermarkets. In the domestic market, Minh Long I has a Minh Sang Plaza covering over 3,000 square metres, seen as a "museum of ceramics" in Binh Duong province. This place not only sells and exhibits unique products, but also leads customers into poetic stories of a family line devoted to ceramics as a way of promoting the vivid culture from every product.

Apart from business development, Minh Long I always attaches much importance to building and developing corporate culture as this is a golden factor to the success of the company. General Director Ly Ngoc Minh said, “In apparel, with market and business development, building corporate culture is an essential task as it expresses leadership and working attitudes of the company for the highest efficiency. We clearly define that culture is a solid foundation to the success and growth of a company. On the other hand, corporate culture is also seen as a mirror of successes and responsibilities of such company to its employees, the community and the society. With the principle of doing business together with upholding community responsibility, Minh Long I always pays due attention to the community by sharing interests and actively participating in social welfare programmes, aimed to help less fortunate people have a better life and happiness.”
N.Nga