Jacques Pourcel, president of Pourcel Château Company said, "We believe in the development of the food industry in Vietnam in the future. With talented chefs, who have been successful all over the world for many years, this time, we introduce our talents with the desire to bring to Vietnamese consumers the fine and high-class culinary experiences of France."

The partnership of Son Kim Land and Pourcel Château reaches long-term and sustainable cooperation in order to bring about higher benefits to both parties and contribute to the development of the Vietnamese food industry.

"The Pourcel Brothers, Jacques and Laurent, have won three Michelin honorable stars in their chef's career, starting in the South of France in 1998.

We are very delighted to cooperate with Pourcel Château, a prestigious partner with extensive experience and expertise in the field of restaurants in this project," Nguyen Hoang Tuan, president of  Son Kim Land said. "It can be seen that many Michelin stars, after opening restaurants in Hong Kong and Singapore, have turned these places into the destinations of famous culinary experiences."

Son Kim Land is a successful and reputable real estate developer in the Vietnamese market, focusing on high-class and luxury projects such as Gateway Thao Dien, Serenity Sky Villas and The Nassim.

Participating in F&B is a strategic advance of Son Kim Land, supplementing its core business of hospitality and real estate with the aim at providing perfect and ultimate living experience to the customers in Son Kim Land's projects. Currently, Son Kim Land has 25 premises available for restaurants in the prime locations of Ho Chi Minh City, including districts 1 and 3.